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APPLE SUPPORTS THE PCI LOCAL BUS FOR FUTURE DESKTOP SYSTEMS; BOLSTERS UNIFIED BUS EXPANSION STRATEGY FOR PERSONAL COMPUTERS

 ATLANTA, May 26 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) announced today it plans to support the Peripheral Component Interconnect (PCI) Local Bus as the expansion bus standard for future Apple Macintosh desktop personal computers. Apple has joined the PCI Special Interest Group and will play a key role in maintaining and developing the PCI specification.
 Expansion buses provide a standard for data transfer between a computer and expansion cards, which enhance computer capabilities such as networking, video, graphics and acceleration. The PCI Local Bus is a high-performance local bus architecture designed to eliminate bottlenecks between a computer's processor and its high bandwidth peripherals, such as networking, video and graphics.
 The PCI Local Bus is an open, industry-standard peripheral bus that was developed by more than 150 leading companies.
 Apple is embracing PCI expansion buses for future Macintosh computers in order to offer its customers the higher-performance levels required as video, graphics, multimedia and other data-intensive kinds of computing grow in popularity.
 The PCI Special Interest Group is responsible for setting technical direction for existing and future versions of the PCI Local Bus Specification. Initially, Apple will be a non-voting member of the PCI Steering Committee. It is Apple's goal to become a voting member during the next balloting period.
 "Apple is taking a leading role in supporting and developing industry standards," said Eric Harslem, vice president of desktop Macintosh products for Apple Computer Inc. "We want to join in supporting PCI as an industry standard, and share with the PCI community our expectations for future customer requirements and their implications to graphics, video, input/output and bus technologies."
 "Apple's participation in the PCI Steering Committee will ensure that PCI will become the de facto industry standard local bus," said Mike Bailey, PCI Steering Committee chairperson. "With Apple's support of PCI, we are gaining momentum for a unified bus strategy that connects the PC industry by supporting different CPUs, architectures and platforms."
 Apple's current mid-range to high-end desktop personal computers use NuBus expansion bus technology. The company will continue to support NuBus and build systems based on the technology. Reinforcing Apple's commitment to excellent compatibility with Macintosh on PowerPC, the first RISC-based Macintosh systems will also support NuBus. Apple anticipates that later PowerPC-based systems will include PCI expansion.
 "Over time, we believe PCI will provide a unified bus strategy that will benefit third-party developers and customers alike," added Harslem.
 Headquartered in Cupertino, Calif., Apple Computer Inc. develops, manufactures and markets personal computer systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple has been named first in customer satisfaction among business computer users in the United States for the past two years by J.D. Power and Associates.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc.
 -0- 5/26/93
 /CONTACT: Betty Taylor, 408-974-3983, or Stacy Williams, 408-862-3362, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

GT -- SJ001 -- 2297 05/26/93 08:15 EDT
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Publication:PR Newswire
Date:May 26, 1993
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