Printer Friendly

APPLE SIGNS MAJOR CONSUMER ELECTRONICS AND OFFICE PRODUCTS RETAILERS TO PARTICIPATE IN SPECIAL CONSUMER MARKET PROGRAM

 APPLE SIGNS MAJOR CONSUMER ELECTRONICS AND OFFICE PRODUCTS
 RETAILERS TO PARTICIPATE IN SPECIAL CONSUMER MARKET PROGRAM
 CUPERTINO, Calif., May 29 /PRNewswire -- The Apple USA division of Apple Computer Inc. (NASDAQ: AAPL) today announced a major consumer electronics retailer and two major office products superstore chains will participate in a special retail program for Apple Macintosh computers beginning in June. The pilot program, which runs through the summer, is designed to help pave the way for sales of new Apple branded computers through expanded consumer channels this fall. Apple will formally announce consumer distribution plans and specific new channel partners later this summer.
 Retail participants in the pilot include the Philadelphia-based consumer electronics chain Silo, and office product superstores Office Depot, headquartered in Delray Beach, FL and OfficeMax, based in Cleveland. These retailers will provide selected Apple Macintosh products in 56 locations across the country, including locations in Washington, Oregon, Florida, Ohio, New York and Pennsylvania.
 As part of the program, selected Macintosh computers have been customized to include applications software and, for the first time, will come bundled with one year of toll-free telephone support and one year of on-site service.
 "As part of our strategy to participate more fully in the consumer market, Apple is designing new service and support offerings to better serve the varied needs of consumers who are purchasing in the mass merchandise environment," said Keith Fox, Apple USA's vice president for Consumer Markets. "We're pleased to be able to partner with Office Depot, OfficeMax and Silo to roll out Apple's new service and support offering as part of this summer's pilot program. This better prepares Apple for the larger scale introduction of consumer market-specific computer products this fall.
 "We anticipate being in approximately 1,800 retail locations when we introduce our line of new consumer-oriented computer products later this year, including representation in major office product, consumer electronic and specialty mass merchandise outlets," said Fox.
 Macintosh computer models to be offered under this summer's pilot program include the Macintosh LCII with 4 MB Ram and 80 MB hard drive and Apple 12-in. color monitor and the Classic II with 4 MB Ram, 80 MB hard drive. All of the computers will come equipped with system software and an application software program loaded on the hard disk as part of a turnkey solution. The application software may vary among the retail operations. The retail participants will also carry selected Apple peripherals.
 Apple Computer Inc. is a leading supplier of computers to consumer, education, business and government markets in the United States and a recognized innovator in the personal computer industry. Apple utilizes a network of multiple distribution channels in the United States to serve its broad base of customers, including 1,700 computer specialty stores and computer superstores; Apple education sales consultants in K-12 market; campus resellers in higher education, and government resellers.
 In addition, Apple solutions are available to value added resellers, systems integrators, independent systems vendors and consultants.
 -0- 5/29/92
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer Inc. Classic is a registered trademark licensed to Apple Computer Inc.
 /CONTACT: Betty Taylor of Apple Computer, 408-974-3983/
 (AAPL) CO: Apple Computer Inc.; Apple USA ST: California IN: CPR SU:


MC -- SJ002 -- 5051 05/29/92 08:16 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:May 29, 1992
Words:550
Previous Article:APPLE UNVEILS NEW NEWTON TECHNOLOGY; PREVIEWS THE INDUSTRY'S FIRST PDA DEVICE
Next Article:AUTOSTACK/SEA-LAND START INNOVATIVE AUTOMOBILE TRANSPORTATION SERVICE
Topics:


Related Articles
MOTOROLA'S 68030 MICROPROCESSORS POWER APPLE'S NEW PERFORMA LINE; POWERFUL CONSUMER LINE OF MACINTOSH COMPUTERS TARGETS THE FAMILY
Apple USA Authorizes 11 U.S. Retailers to Carry Macintosh Performa Line; To Be Sold In Nearly 2,000 Outlets Nationwide
COMPAQ TAKES AIM AT RETAIL CHANNEL: SIGNS CIRCUIT CITY, COMPUSA AND OFFICE DEPOT, NAMES INDUSTRY EXECUTIVE TO DRIVE COMPAQ RETAIL STRATEGY
FAMILIES EARN AND LEARN WITH APPLE'S NEW PROMOTION
TIME WARNER INTERACTIVE GROUP AND APPLE ANNOUNCE ALLIANCE TO MOVE INTERACTIVE MULTIMEDIA TO HOME ENTERTAINMENT MARKET
APPLE PUTS MARKETING MUSCLE BEHIND DEVELOPERS AND RETAILERS FOR THE HOLIDAYS
Converging industries.
It's a challenge to make a buck: puny profit margins weaken the appeal of PCs.
Apple Expands National Retail Effort With Circuit City.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters