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APPLE ROLLS OUT MORE POWERFUL, VERSATILE POWERBOOK COMPUTERS

 APPLE ROLLS OUT MORE POWERFUL, VERSATILE POWERBOOK COMPUTERS
 CUPERTINO, Calif., Oct. 19 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) today announced two new additions to its best-selling Macintosh PowerBook line of notebook computers. Called the Macintosh PowerBook 160 and Macintosh PowerBook 180, both bring greater performance, more flexible video capabilities, and even higher quality displays to the company's award-winning and fast-selling notebook line.
 "We've made the world's most acclaimed notebook computers even better," said Randy Battat, Apple's vice president of portable computing. "We've added the features and power that customers asked for, while retaining our standard-setting, all-in-one design. We expect these new notebooks to accelerate our strong sales momentum among notebook computer purchasers."
 Since their introduction in October 1991, Apple's PowerBook computers have become one of the most popular lines of notebook computers in the world. Many industry surveys rank PowerBook computers as the fastest-selling notebook systems on the market. In its 1992 fiscal year, Apple sold more than 400,000 PowerBook computers, and PowerBook sales generated more than $1 billion in revenue.
 PowerBook computers have received a broad array of industry awards, including BYTE magazine's Readers' Choice Award, the Best Portable System at COMDEX/Fall 1991, the Gold Design Award from Germany's Industrie Forum, and the Gold Award from International Design magazine.
 Notebook Design that Sets the Standard
 The PowerBook 160 and 180 share the distinctive, all-in-one design of the best-selling PowerBook computer. This design features the innovative center-trackball (which makes the systems easy to use even in non-traditional locations), a palm rest (which makes working on a PowerBook more comfortable than other notebook computers), small size (it fits inside a briefcase), and light weight (6.8 pounds).
 Listening to What Customers Want
 Apple conducted extensive customer testing and research on the original PowerBook line to discover what improvements would make PowerBook computers more useful. Results of that research determined the enhancements to the PowerBook 160 and 180 -- more flexible video capabilities, improved grayscale displays, and greater performance.
 More Flexible Video Capabilities
 With the new video-out feature, users are able to use their PowerBook 160 or 180 to support a wide range of external displays in up to 256 colors, including Apple color and monochrome displays, some VGA and SVGA displays, and large projection monitors. This gives PowerBook users a number of advantages. For example, users can deliver presentations on large monitors -- a capability that is especially attractive to mobile professionals, such as field salespeople, who need to make presentations in client offices. Users can also increase their workspace by using a larger display and the PowerBook display simultaneously.
 Improved Grayscale Displays
 The PowerBook 160 and 180 provide superior grayscale displays, making them easy on users' eyes and high quality presentation devices in their own right. Both support 16 levels of gray, so users can work with high definition, realistic images. The PowerBook 180 delivers the sharpest text and the brightest, clearest graphics available on any notebook computer because it incorporates a standard-setting backlit, active-matrix display. The PowerBook 160 uses a state-of-the-art backlit supertwist display.
 Faster, More Powerful
 The PowerBook 160 and 180 both feature the high performance Motorola 68030 processor, running at 25 megahertz (MHz) and 33MHz, respectively. This makes the PowerBook systems more powerful than many desktop computers, allowing users to make quick work of complicated computing tasks such as desktop publishing and financial analysis. The PowerBook 180 also has a 68882 floating point math coprocessor, which speeds up sophisticated numerical calculations. Both systems come with 4 megabytes (MB) of RAM standard, expandable to 14MB.
 The PowerBook 160 and 180 each feature Apple's new EverWatch battery saver technology, which extends the life of the nickel-cadmium batteries for up to 2.5 to 3 hours of normal usage by automatically turning off energy-hungry components -- such as the microprocessor, hard disk, modem, and display backlighting -- when they're not in use.
 An important option, also announced today, is the affordable Macintosh PowerBook Express Modem. At $319 U.S. SRP, it offers high-speed, low-power data transfer at 14,400 bits per second (up to 57,600bps with built-in data compression). And with the modem's Express Fax software, users can easily send and receive faxes at 9600bps. The modem supports the standard Hayes AT command set and industry-standard error control and data compression protocols, ensuring the highest performance and reliability.
 The Macintosh PowerBook 145 (introduced in August 1992), 160, and 180 now comprise the PowerBook line. The PowerBook 170 (introduced October 1991) is discontinued immediately.
 Pricing and Distribution
 The PowerBook 160 and PowerBook 180 will be offered through authorized Apple resellers worldwide. Each PowerBook includes a battery, AC adapter, video-out cable, System 7.1 software, training software, complete set-up, learning and reference documentation, and a one year limited warranty.
 In the United States, suggested retail prices, configurations, and ship dates are as follows: (Prices will vary outside the U.S.)
 Macintosh PowerBook Computers U.S. SRP Ship Date
 Macintosh PowerBook 145 4MB Hard Disk 40 2,149.00 Aug. 3, 1992
 Macintosh PowerBook 145 4MB Hard Disk 80 2,499.00 Aug. 3, 1992
 Macintosh PowerBook 160 4MB Hard Disk 40 2,429.00 Oct. 19, 1992
 Macintosh PowerBook 160 4MB Hard Disk 80 2,789.00 Oct. 19, 1992
 Macintosh PowerBook 160 4MB Hard Disk 120 3,149.00 Oct. 19, 1992
 Macintosh PowerBook 180 4MB Hard Disk 80 4,109.00 Oct. 19, 1992
 Macintosh PowerBook 180 4MB Hard Disk 120 4,469.00 Oct. 19, 1992
 Macintosh PowerBook Accessories
 Macintosh PowerBook 4MB Memory Exp. Kit 309.00 Currently Available
 Macintosh PowerBook Rechargable Battery 69.00 Currently Available
 Macintosh PowerBook Battery Recharger 89.00 Currently Available
 Macintosh PowerBook HDI-30 SCSI
 Disk Adapter 39.00 Currently Available
 Macintosh PowerBook HDI-30 SCSI
 System Cable 39.00 Currently Available
 Macintosh PowerBook AC Adapter 65.00 Currently Available
 Macintosh PowerBook2400 BPS
 Internal Modem 225.00 Currently Available
 Macintosh PowerBook Express Modem Kit 319.00 December 1992
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks; and PowerBook, and EverWatch are trademarks of Apple Computer Inc.
 -0- 10/19/92
 /CONTACT: Kate Paisley of Apple Computer, 408-974-5453/
 (AAPL) CO: Apple Computer Inc. ST: California IN: CPR SU: PDT


TM-BR -- SJ010 -- 1368 10/19/92 08:49 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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