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APPLE REDUCES SUGGESTED RETAIL PRICES ON TWO PRINTER PRODUCTS IN THE UNITED STATES

 CUPERTINO, Calif., May 24 /PRNewswire/ -- The Apple USA division of Apple Computer Inc. (NASDAQ-NMS: AAPL) announced today that it has reduced manufacturer suggested retail prices (MSRPs) in the United States on two popular Apple printer products.
 The price reductions apply to the Apple Color Printer and the Apple Personal LaserWriter NTR. The new prices are effective immediately, and reduce the SRP on these products by nearly one-third. The announcement reaffirms the company's market share strategy and commitment to the imaging market.
 "Apple is committed to providing both Macintosh and IBM PC- compatible computer users with excellent imaging products at unmatched values," said Bob Puette, president of the Apple USA division of Apple Computer Inc. "Today's pricing action provides our customers with two high-quality, innovative imaging products at new low prices. We believe this will make it even more attractive for customers to purchase Apple printers."
 The Apple Color Printer incorporates Apple's unique color matching software, ColorSync, and delivers superior print resolution, speed and color. It provides 360 dots-per-inch (dpi) printing resulting in 44 percent higher resolution than traditional 300 dpi printers. In addition to its capability to share the printer across a network, the Apple Color printer is easy to use and easy to maintain. It features 64 TrueType fonts and handles letter-size, legal-size, 11 x 17-inch, A4 and A3-size paper and envelopes.
 The Personal LaserWriter NTR delivers outstanding value, combining high-performance PostScript printing with the flexibility needed by individual and networked computer users. The Personal LaserWriter NTR features a compact, low-profile design that fits easily on a desktop. The 300 dpi printer is designed to connect to multiple networks and computers, simultaneously supporting both Macintosh and IBM PC-compatible computers. Thirty-five fonts come standard for printing a wide range of styles and sizes, in addition to support for hundreds of TrueType and Type1 fonts.
 Current and previous suggested retail prices for the two printers are:
 Previous SRP New SRP Pct. Change
 Apple Color Printer $2,349 $1,659 29
 Apple Personal LaserWriter NTR $1,649 $1,179 29
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets personal computer systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple has been named first in customer satisfaction among business computer users in the United States for the past two years by J.D. Power and Associates.
 NOTE: Apple, the Apple logo, Macintosh, and Personal Laserwriter are registered trademarks of Apple Computer Inc. ColorSync and TrueType are trademarks of Apple Computer Inc. Postscript is a trademark of Adobe Systems Inc.
 -0- 5/24/93
 /CONTACT: Betty Taylor, 408-974-3983, or Lisa Byrne, 408-862-5154, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

GT -- SJ001 -- 1517 05/24/93 08:16 EDT
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Publication:PR Newswire
Date:May 24, 1993
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