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APPLE REDUCES SUGGESTED RETAIL PRICES ON SELECTED POWERBOOK DUO PRODUCTS

 CAMPBELL, Calif., April 8 /PRNewswire/ --The Apple USA division of Apple Computer Inc. (NASDAQ-NMS: AAPL) has reduced prices in the United States on selected PowerBook Duo computer products.
 Effective Monday, April 5, the suggested retail prices (SRPs) were reduced on the following products: PowerBook Duo 210 4/80, PowerBook Duo 230 4/80, PowerBook Duo 230 4/120 and the PowerBook Duo 230 4/120 with modem. The new prices are effective immediately.
 The PowerBook Duo System was named Breakthrough Product of the Year by MacUser Magazine and named Best Portable System at the Fall 1992 Comdex. It joins the other Apple PowerBook computers in being named Best New Products of 1992 by Fortune Magazine, Business Week, Time and US News and World Report. The PowerBook Duo system is noted for bridging the gap between desktop and notebook computers by offering a full-featured desktop computer and a lightweight (4 lb) notebook computer in a single system -- it has been called "the best of both worlds."
 "The PowerBook Duo System has been in high demand and short supply since introduction in October of 1992," said Bob Puette, president of Apple USA division of Apple Computer, Inc. "We are now catching up with the demand and the product is more readily available at Apple resellers. These price reductions will provide customers with excellent products at unmatched value."
 Puette noted that while Apple USA is announcing a change in SRPs on these Apple products, it is difficult to estimate what effect this action will have on retail pricing set by resellers.
 Current and previous suggested retail prices for the Apple PowerBook Duo products are:
 Percent
 Previous SRP New SRP Change
 PowerBook Duo 210 4/80 $ 2249 $ 1839 18
 PowerBook Duo 230 4/80 $ 2609 $ 2299 12
 PowerBook Duo 230 4/120 $ 2969 $ 2659 10
 PowerBook Duo 230 4/120 w/modem $ 3219 $ 2899 10
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. PowerBook is a trademark of Apple Computer Inc.
 -0- 4/8/93
 /Lisa Byrne of Apple Computer, 408-862-5154/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

SG -- SJ003 -- 4055 04/08/93 08:15 EDT
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Date:Apr 8, 1993
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