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APPLE REDUCES SUGGESTED RETAIL PRICES ON SELECTED APPLE IMAGING PRODUCTS IN THE UNITED STATES

 CAMPBELL, Calif., Jan. 6 /PRNewswire/ -- The Apple USA division of Apple Computer Inc. (NASDAQ-NMS: AAPL) announced today that it has reduced prices in the United States on selected Apple imaging products.
 Beginning today, the manufacturer suggested retail prices (SRPs) will be reduced on the following products: Personal LaserWriter NTR, Apple OneScanner, LaserWriter IIf, LaserWriter IIg. The new prices are effective immediately.
 "Lowering our SRPs will enhance our competitive market position by providing selected Apple products at aggressive price points," said Bob Puette, president of Apple USA division of Apple Computer Inc. "These price reductions will help continue our momentum in marketshare gains, while providing customers with excellent products at unmatched value."
 Puette noted that while Apple USA is announcing a change in SRPs on many Apple products, it is difficult to estimate what effect this action will have on retail pricing set by resellers.
 Current and previous suggested retail prices for selected Apple imaging products are:
 Previous SRP New SRP Percent Change
 Apple OneScanner $1,179 $ 949 19 pct.
 LaserWriter IIg $3,909 $2,309 41 pct.
 LaserWriter IIf $2,999 $1,869 38 pct.
 Personal LaserWriter NTR $1,989 $1,649 17 pct.
 NOTE: Apple, Personal LaserWriter NTR, LaserWriter and the Apple logo are registered trademarks of Apple Computer Inc. Apple OneScanner is a trademark of Apple Computer Inc.
 -0- 1/6/93
 /CONTACT: Stacey Byrnes of Apple Computer, 408-974-6076/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ009 -- 2044 01/06/93 08:16 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 6, 1993
Words:250
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