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APPLE REDUCES PRICES ON POWERBOOK 100 AND 140, ADDS NEW 80MB HARD DISK MODELS

 APPLE REDUCES PRICES ON POWERBOOK 100 AND 140,
 ADDS NEW 80MB HARD DISK MODELS
 CUPERTINO, Calif., April 16 /PRNewswire/ -- In an effort to reach even more users for its award-winning Macintosh PowerBook computer, Apple Computer Inc. (NASDAQ: AAPL) announced today that it is reducing prices in the United States on six PowerBook 100 and 140 models. At the same time, Apple is adding new PowerBook 140 and 170 models that are equipped with larger capacity hard disk drives.
 Beginning today, the suggested retail price (SRP) of the PowerBook 100 configured with 2MB of RAM and a 20MB hard disk will be $1,499, a price reduction of 25 percent. The PowerBook 140 equipped with 2MB of RAM and a 40MB hard drive was reduced from $3,199 ($500) to $2,699.
 "Since it was introduced six months ago, the PowerBook computer has attained a strong position in a highly competitive market," said Fred Forsyth senior vice president and general manager of the Macintosh hardware division. "These price reductions will help continue the momentum established since the PowerBook was introduced."
 PowerBook sales have exceeded 200,000 units since it was introduced six months ago. It has won more than a dozen national and international awards from general business, trade and design publications, including "Best New Product of 1991" by Time, Fortune and Business Week. Recently BYTE Magazine awarded the PowerBook 170 its 1991 Readers' Choice Awards for Best Hardware Product and Best Portable/Notebook.
 With today's price changes, the Macintosh PowerBook 100 computer continues to be the smallest, lightest and most affordable member of the PowerBook line of notebook computers. The suggested retail price reduction further enhances the PowerBook 100 computer's price/performance appeal. New Macintosh PowerBook Models Added
 Apple also announced the availability of three new PowerBook models equipped with 80MB hard disk drives. In all, Apple added five new configurations of the PowerBook 140 and 170. These new models come standard with either 2MB or 4MB of RAM and a 40MB or 80MB internal hard disk drive. Suggested retail prices of the new PowerBook 140 2/80 configuration starts at $2,999. "Customers have requested more flexibility when installing options like additional RAM or modems," said Forsyth. "The new models answer those requirements."
 Apple also announced plans to offer a special promotion that makes it easier for U.S. customers to buy Macintosh PowerBook computers using special financing incentives. The "Easy to Buy. Easy to Use" promotion, which offers finance incentives with no finance charges and no payments for three months, begins April 15, 1992 and runs through July 5, 1992. Pricing & Configurations
 All Macintosh PowerBook computers are equipped with an integrated trackball and palm rest, a full-size keyboard, and an easy-to-read full-page-width screen. Standard features include System 7.0.1, full networking capabilities with AppleTalk Remote Access software, a SCSI port for connecting a range of Macintosh peripherals and a sound- output port and speaker.
 The new U.S. pricing structure is effective immediately. (Pricing and configurations may vary outside the United States.) Availability of models may vary. Current and previous manufacturer's suggested retail prices for Macintosh PowerBook computers are:
 Previous New
 SRP SRP Change Percent Change
 PowerBook 100 2/20 $1999 $1499 $500 25.0
 PowerBook 100 2/20
 w/floppy $2199 $1599 $600 27.3
 PowerBook 100 4/40 $2399 $2199 $200 8.3
 PowerBook 100 4/40
 w/floppy $2599 $2399 $200 7.7
 PowerBook 140 2/40 $3199 $2699 $500 15.6
 PowerBook 140 4/40 $3499 $2999 $500 14.3
 PowerBook 140 2/80 NEW $2999
 PowerBook 140 4/80 NEW $3299
 PowerBook 170 2/80 NEW $4299
 PowerBook 170 4/40 NEW $4299
 PowerBook 170 4/40
 w/modem $4599 $4599
 PowerBook 170 4/80 NEW $4599
 -0- 4/16/92
 NOTE: Apple, the Apple logo, Macintosh and AppleTalk are registered trademarks; PowerBook is a trademark of Apple Computer Inc.
 CONTACT: Pat Kinley, 408-974-5453; or John Cook, 408-974-3145, both of Apple Computer Inc./
 (AAPL) CO: Apple Computer, Inc. ST: California IN: CPR SU:


MM -- SJ001 -- 9080 04/16/92 08:32 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 16, 1992
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