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APPLE RANKED NO. 1 IN BUSINESS USER SATISFACTION IN J.D. POWER AND ASSOCIATES STUDY

 APPLE RANKED NO. 1 IN BUSINESS USER SATISFACTION
 IN J.D. POWER AND ASSOCIATES STUDY
 CUPERTINO, Calif., Jan. 17 /PRNewswire/ -- Personal computer users in U.S. businesses ranked Apple Computer Inc. (NASDAQ: AAPL) No. 1 in overall business PC end-user satisfaction according to the 1991 final summary report from J.D. Power and Associates.
 The year-long, three-part analysis which surveyed PC users in large, small to medium and home-based businesses, focused on five essential factors: ease-of-use, software friendliness, reliability, support, and capability. The final results of the study were released earlier this month by J.D. Power and Associates.
 "We are pleased with the results of this survey from this respected marketing information firm," said Keith Fox, vice president, business market group, Apple USA. "The results reflect Apple's commitment to listen to our customers needs for Apple Macintosh personal computers that are affordable, easy-to-use, well connected and offer a wide range of software and support options from Apple and our third party partners."
 The report, J.D. Power and Associates 1991 End User Satisfaction Study, ranked over 35 computer, printer and software brands and included a sample universe of over 4,000 actual business sites.
 "In today's world, users bring increased expertise in personal computers resulting in rising user expectations and demands. The companies that succeed will be those that have an accurate perception of these expectations and demands," said a J.D. Power spokesperson. "Apple's ranking in this study underscores their strong understanding of business PC users needs."
 J.D. Power and Associates is an international marketing information firm with headquarters in Agoura Hills, Calif. and offices in Detroit and Tokyo. The firm is best known for its marketing information and consulting in the areas of consumer opinion and customer satisfaction.
 Apple Computer Inc. develops, manufactures and markets personal computer systems for use in business, education and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple has redefined personal computing to mean empowerment of the individual. It seeks through technology to provide everyone with easy and affordable access to information and computing power.
 Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc.
 J.D. Power and Associates is a registered trademark of J.D. Power and Associates.
 -0- 1/17/92
 /CONTACT: Stacey Byrnes of Apple Computer Inc., 408-974-6076/
 (AAPL) CO: Apple Computer, Inc. ST: California IN: CPR SU:


DG -- SJ001 -- 0850 01/17/92 08:30 EST
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Date:Jan 17, 1992
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