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APPLE PROVIDES TECHNICAL GUIDELINES TO ASSIST CUSTOMERS WITH CORPORATE INFORMATION SYSTEMS PLANNING, DESIGN AND DEVELOPMENT

 APPLE PROVIDES TECHNICAL GUIDELINES TO ASSIST CUSTOMERS WITH


CORPORATE INFORMATION SYSTEMS PLANNING, DESIGN AND DEVELOPMENT

VITAL Provides Integrated, Multivendor Information Systems Design
 SAN FRANCISCO, March 24 /PRNewswire/ -- Responding to the needs of its large corporate customers, Apple Computer Inc. (NASDAQ: AAPL) today announced plans to provide a detailed set of guidelines to help those customers design information systems that more easily integrate their desktop computers into enterprise systems. Apple discussed product directions that will support this technical architecture, which is called VITAL (Virtually Integrated Technical Architecture Lifecycle).
 VITAL allows desktop computers users in an enterprise to view data and applications in a way that appears integrated. Users do not have to be concerned about where the data resides or how it is accessed. It also provides information professionals with a framework to develop vendor-independent corporate information systems which utilize the power of desktop computers in a client/server environment. It further allows information systems executives to maximize the systems they already have in place, and to plan cost-effective migration paths to new systems.
 "Apple Computer is struggling with the same set of issues that all of our corporate customers face -- how do we optimize the range of systems that we have, connect systems and users more seamlessly, and write and develop applications that are scalable and reusable," said Morris Taradalsky, vice president and general manager, enterprise systems division. "VITAL grew out of a groundswell among the people in Apple's internal information systems and technology division to solve these problems. When customers saw how we had addressed some of these issues, they wanted access to what we had done as an example to use in developing similar plans in their organizations."
 The VITAL framework was initially developed by Apple's internal information systems division, with early collaboration with Digital Equipment Corp. VITAL was further refined over a period of three years with input from some of Apple's largest corporate customers. Apple's internal guidelines encompass more than 1,000 pages of documentation, which aided Apple's information systems and technology division in building a number of information systems.
 The VITAL framework groups information activities and resources in an enterprise into five areas: data capture, data access, repository, desktop integration, and systems infrastructure. Corporate customers commonly have all of these functions, often running on a variety of platforms. The VITAL framework provides a series of decision matrices and design templates which help customers make design decisions.
 "The VITAL architecture will be a significant factor in developing a powerful framework for designing information systems for the 1990's," said John T. Rose, vice president, Digital's personal computing systems group. "As part of our strategic alliance and ongoing joint development program with Apple, Digital was proud to be an early contributor to the creation of VITAL. One of the strengths of VITAL is that it is an open architecture and is compatible with our philosophy as defined in our Network Application Support (NAS) architecture."
 "We're impressed with the possibilities when you combine the ease- of-use and power of the Macintosh computers with the capabilities of our on-line transaction processing systems. There is an exciting business opportunity for us as desktop computers become more closely integrated into systems central to the operation of our customer's businesses. This movement opens new classes of applications, and new ways that users can get their jobs done," said Bob Unanski, director, Apple products group, Tandem Computers Inc. Product Directions
 Recognizing that the VITAL framework could assist its largest customers with developing information system technology plans, Apple's enterprise systems division (ESD) began to evolve VITAL to deliver to its customers, and to use it as a guide for future product direction.
 "Apple's traditional strength is in the desktop integration portion of the model. We have a strong history of providing users with access to data through such tools as Data Access Language and the Communications Toolbox," said Jim Groff, senior director of marketing, ESD. "We want to leverage our strengths in hiding complexity from both the user and the developer and create tools that will provide seamless integration into other portions of the model, such as data capture and repository." Systems Integrators Announce Support
 KPMG Peat Marwick, a major systems integrator, along with KPMG.ExIS, a Macintosh-focused integrator, have announced support for VITAL and have staff trained and experienced in VITAL to help clients who want to implement VITAL in their own organizations.
 "Our customers are seeking assistance in evolving their information systems into competitive weapons. VITAL is an elegant thinking tool for making the design and technology decisions and tradeoffs necessary to be competitive in the 1990's," said Brett Johnson, principal, KPMG.ExIS. Apple Announces Supporting Documentation and Programs
 Corporate customers can obtain more information about VITAL through a series of white papers from Apple, the first of which, "Introduction to VITAL: Designing Information Systems for the 1990s," is available to U.S. customers by calling 800-635-9550, ext. 502 or through their Apple National Account executives. Apple plans to deliver five more white papers, which are based on over 1,000 pages of IS&T documentation, over the next 18 months.
 Apple also announced the creation of a Customer Advisory Board, an independent board which will guide Apple in the further evolution of VITAL. Charter members include: Liberty Mutual Insurance Group and Stanford University.
 Apple will provide briefings to its corporate customers through its corporate briefing program. In addition, Apple will offer a series of Corporate Enterprise Computing Conferences beginning this summer.
 -0- 3/24/92
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer Inc.
 /CONTACT: Nancy Raff, 408-974-5961; or Betty Taylor, 408-974-3983, both of Apple Computer Inc./
 (AAPL) CO: Apple Computer, Inc. ST: California IN: CPR SU:


DG -- SJ002 -- 1180 03/24/92 15:01 EST
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