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APPLE OPENS COMPANY STORE TO THE PUBLIC

 CUPERTINO, Calif., March 12 /PRNewswire/ -- The Company Store of Apple Computer Inc. (NASDAQ-NMS: AAPL), previously accessible only to Apple employees, will open its doors to the public for the first time, beginning today. Members of the public can now purchase Apple-logoed merchandise, computer accessories such as toner cartridges and cables as well as software.
 "Customers have asked for increased access to Apple's products and gift items, which is why we've opened our doors to the community. The Company Store will showcase the latest Apple products, and give customers the convenience of being able to buy popular Apple-logoed items such as sweatshirts, pens and carrying cases," said Mike Dionne, Apple USA sales & marketing vice president and general manager.
 Dionne noted that while the public will not be able to purchase Apple computers and peripherals at The Company Store, they will have the opportunity for hands-on demonstrations and be able to speak to an Apple Company Store representative to get general product information.
 Apple USA President Bob Puette told Apple employees, "I'm excited about this new opportunity to meet directly with Apple customers, and give them an opportunity to see our latest technology."
 Recently relocated to the new Apple research and development campus at 1 Infinite Loop in Cupertino, very near North De Anza Boulevard, The Company Store will be open Monday through Friday, 10:00 a.m. until 5:30 p.m. Customers can reach the store by calling 408-974-5050.
 NOTE: Apple and the Apple logo are registered trademarks of Apple Computer Inc.
 -0- 3/12/93
 /CONTACT: Eileen Caetano, 408-974-2266, or Emily Chatfield, 408-974-7138, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc.; Apple USA ST: California IN: CPR SU:

TM -- SJ001 -- 5484 03/12/93 12:01 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 12, 1993
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