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APPLE NEW MEDIA FORUM: WORLD TOUR '95 DEBUTS IN CANNES

CANNES, France, May 5 /PRNewswire/ -- The curtain rose on a new era of new media as more than 750 creative and business professionals from around the world converged here this week at the Apple New Media Forum: World Tour '95. The two-day, four-city forum is designed to inform the audience -- a mix of experienced multimedia developers, creative professionals, interactive musicians and business executives -- of the power and promise of new media.

The Apple New Media Forum: World Tour '95, held May 3-4, featured two days of 35 illuminating sessions and lively discussion, fueling the exchange of ideas between the creative community and the growing cadre of Apple multimedia developers.

The Forum, presented by Apple Computer, Inc. (Nasdaq-NNM: AAPL), spotlighted a group of more than 65 noted speakers as diverse as James Burke, noted television host/author/educator; Dominique Bourse, vice president, Disney Interactive Europe; Makoto Yamashina, president and CEO of Bandai Co., Ltd; Dr. Francesco Tato, CEO of Italian publisher Mondadori Group; Marco Landi, president of Apple Computer Europe; Dr. Muller von Blumencron, vice president of Online Services, Bertelsmann AG; Pierre Bourniex, vice president of Research and Technology, Matra Hachette; John Perry Barlow, Electronic Frontier Foundation co-founder and Grateful Dead songwriter; and musical artist Peter Gabriel.

In his welcoming remarks, Satjiv S. Chahil, vice president of Apple's New Media and Entertainment Group, commented on the opportunities that stem from the convergence of industries, and challenged the audience to make technology more relevant to people's lives. Chahil illustrated how interactive new media has the potential to dramatically impact how we work, learn and play.

Opening day keynote speaker, David Nagel, Ph.D., senior vice president of Apple's Worldwide Research and Development, presented compelling reasons why the software development community should remain committed to and developing for the Macintosh platform, including: the ability to easily deploy software on other platforms; gain access to the most powerful multimedia development tools in the industry; and enjoy the benefits of Apple's long-standing technology leadership and innovation.

In the Forum's second keynote session, visionary James Burke's wide-ranging and insightful remarks encouraged the audience to reflect on the way media has shaped history and to consider how the use -- and misuse -- of data and information can affect society's future course, often in unexpected ways.

Although the Apple New Media Forum in Cannes ended on Thursday afternoon, its effects are still being felt on the Information Superhighway. With the participation of the conference attendees, Apple established a World Wide Web site to offer the rest of the world a few of the insights from the forum. Extending the conference beyond Cannes, QuickTake camera images, conference event summaries and other information can now be accessed on the World Wide Web (http://www.media.apple.com). In addition, many participants created their own home pages using the Apple Internet Server Solution for the World Wide Web, and in less than an hour were "publishers on the Internet."

In addition to the Cannes event, the Apple New Media Forum will travel to the following cities:

-- Los Angeles, California: June 5-6, 1995

-- New York, New York: June 14-15, 1995

-- Tokyo, Japan: Fall 1995

The Apple New Media Forum: World Tour '95 is co-sponsored by WIRED Magazine, in addition to Advertising Age, Digital Video Magazine, Keyboard Magazine, The Red Herring, and major new media hardware and software providers Adobe Systems, Inc., Macromedia, Inc. and Radius, Inc.

Cost for participants is US$600 and includes all sessions, events, and scheduled meals. To receive a registration form via fax call 800-260-9099 in the U.S. For additional information call 415-267-4824 or 33-92-99-8701 in Europe.

Apple Computer, Inc., a recognized pioneer and innovator in the information industry, creates powerful solutions based on easy to use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets products, technologies and services for the business, education, consumer, scientific & engineering and government markets in over 140 countries.

NOTE: Apple, the Apple logo and Macintosh are registered trademarks and QuickTake is a trademark of Apple Computer, Inc.
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(AAPL)

CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ003 -- 4822 05/05/95 14:21 EDT
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Date:May 5, 1995
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