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APPLE NAMES GENERAL MANAGER OF PERSONAL INTERACTIVE ELECTRONICS DIVISION

 APPLE NAMES GENERAL MANAGER
 OF PERSONAL INTERACTIVE ELECTRONICS DIVISION
 CUPERTINO, Calif., July 15 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) today announced that it has named Gaston Bastiaens as vice president and general manager of its Personal Interactive Electronics (PIE) division. In directing this division, Bastiaens will lead the development and marketing efforts of an emerging class of products that incorporate new and existing technologies of the digital information age. PIE currently consists of the Newton group, Personal Communications, and the Media Products group. It will provide a broad range of users in the home, business and education markets with new classes of highly personal products and services.
 Bastiaens, 45, comes to Apple from Philips Consumer Electronics B.V. in Eindhoven, Netherlands, where he has spent the past 21 years. At Philips, Bastiaens was director of the Consumer Electronics division and general manager of the Interactive Media Systems group. In these positions, he was responsible for Philips' worldwide optical media product line and a strategic business unit comprised of several key divisions, including Development and Manufacturing, Strategic Planning/Product Planning, Authoring and Title Support, Professional Publishing and Products and Consumer Products.
 "Gaston comes to Apple with a proven track record in consumer electronics," said Michael Spindler, Apple's president and chief operating officer. "His vast industry knowledge and technical expertise will enhance Apple's leadership in an exciting new industry being created by the revolutionary merger of ideas and information."
 Bastiaens has played a significant management role in the creation, staffing and strategic direction for each of the software authoring and title-development companies Philips has set up in the United States, Europe, and Japan. His work with the software authoring tools, production and title-development subsidiaries has exposed him to copyright and other issues involved with the creation of multimedia content today.
 Over the past four years, Bastiaens has had general management responsibility worldwide for the creation of the Compact Disc Interactive (CD-I) business at Philips. In this role, he supervised global standardization efforts with major electronics companies such as Sony and Matsushita, in product development, manufacturing, software creation, marketing and sales. As standards are important in electronic publishing, Bastiaens will investigate solutions for compatibility for CD-I and Apple media products.
 Bastiaens graduated from the University of Louvain in Belgium in 1971 with advanced degrees in electrical and mechanical engineering.
 Bastiaens will assume his position in September and will report directly to Spindler.
 In addition, Robert Saltmarsh, 42, formerly Apple's corporate treasurer, was named vice president of finance for the PIE division. According to Apple, Saltmarsh has demonstrated the skills necessary to successfully manage a new business division based on interactive electronics. He is a 10-year Apple veteran.
 Prior to Apple, Saltmarsh worked for several years at Data General Corp. in Westboro, Mass. and in Paris. He reports to Jeanne Seeley, Apple's corporate controller and vice president of finance.
 -0- 7/15/92
 NOTE: Apple and the Apple logo are registered trademarks of Apple Computer Inc.
 /CONTACT: Ylonda Davis of Apple Computer, 408-974-5193/
 (AAPL) CO: Apple Computer Inc. ST: California IN: CPR SU: PER


MM -- SJ004 -- 9679 07/15/92 15:44 EDT
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Publication:PR Newswire
Date:Jul 15, 1992
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