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APPLE LAUNCHES APPLESEARCH, A POWERFUL NEW INFORMATION SEARCH AND RETRIEVAL SERVICE; USERS EASILY GET INFORMATION ANYTIME, ANYWHERE

 CUPERTINO, Calif. March 22 /PRNewswire/ -- The Enterprise Systems Division of Apple Computer Inc. (NASDAQ-NMS: AAPL), today announced plans for a major new workgroup technology aimed at giving Macintosh users personalized, easy access to unstructured text.
 AppleSearch, which is scheduled to be officially unveiled at a worldwide Apple product launch at CeBIT Computer Fair, Hannover, Germany on March 25, is designed to turn a collection of documents stored on a server into an online library -- based on the contents of each document -- which can be searched to find needed information quickly and easily.
 It combines features found on high-end bibliographic full-text retrieval software with Apple's traditional ease of use and administration and uses a relevance ranking algorithm to present the most useful references first.
 According to Enterprise Systems Division vice president and general manager Morris Taradalsky, "The vast majority of information in any organization is not in structured databases but rather in memos, letters, reports, presentations and faxes stored on file servers. Prior to AppleSearch, users had to choose between relatively unsophisticated single-user search tools and expensive, complex dedicated search and retrieval systems to find information. AppleSearch brings powerful information access to the mainstream LAN environment without the high- end price tag."
 "Apple expects AppleSearch will have wide acceptance, with significant appeal to all markets, ranging from Fortune 100 companies all the way through the K-12 classrooms and administration. The power and versatility of the product should make it a hit product in 1993 and beyond."
 Apple's senior director of Network Servers and Services, Jim Groff, said, "AppleSearch is a natural evolution in Apple's model of providing additional functionality via new network services. AppleShare was the first step in that evolution -- giving users security-based access to shared information -- and now AppleSearch takes us one step forward in providing personalized, intuitive access to the specific information customers want."
 AppleSearch: A Powerful New Information Access Service
 Unlike most search and retrieval technology available today, AppleSearch, a client/server product, is designed to deliver ad hoc access to information as well as proactive updates to its users on an immediate, daily or weekly basis, keeping them current on topics of interest. This is particularly useful where users are accessing dynamic information sources that change frequently.
 The documents to be searched are not altered by AppleSearch. They are stored in their native format and translated into searchable text by Apple's XTND technology. XTND is Apple's file conversion technology that lets users view text of documents without having the application that were created them. Server users can add, alter or delete documents and AppleSearch can automatically detect the changes and re-index the documents on a scheduled basis as required. XTND translators are available for most major word processing software.
 AppleSearch is designed to allow users to search and retrieve diverse information without having to learn different ways of accessing it. This lets AppleSearch users methodically seek out and access relevant information, giving businesses a competitive edge, students increased learning potential, and organizations maximized use of shared information resources.
 Potential for a Broad-base of Information Applications
 In addition to internally generated documents, an AppleSearch user can tap into information sources such as server-mounted CD-ROMs or news wires or other on-line services that feed into the AppleSearch server.
 For example, in the education community, Apple and McGraw-Hill are studying electronic delivery of educational and professional information on a university campus network. Dr. Edward J. Heresniak, senior vice president, Information Management, McGraw-Hill Inc., said, "We are very encouraged by the AppleSearch announcement. We believe that the easy-to- use characteristics of systems from Apple will be essential to extending electronic technologies to non-technical communities."
 In business, where easy information access can provide increased efficiencies, AppleSearch has the potential to extend information resources to many more users. According to Dow Jones vice president of Business Information Services, Dorothea Coccoli Palsho: "We are pleased to be working with Apple to develop a DowVisionSM application enabling Dow Jones to deliver its comprehensive business and financial news to Macintosh's growing base of corporate customers.
 "We believe that the combination of AppleSearch software and DowVision's real-time information ensures that business people can easily stay abreast of the events that can have a significant impact on their company, industry and clients."
 AppleSearch Supports Apple Workgroup Servers and Other Macintosh
 Systems
 Apple intends to offer AppleSearch server and client software as well as software development kits (SDKs) to help Third Parties create value-added applications using AppleSearch technology. The SDKs will allow developers to offer value added applications which take advantage of the AppleSearch client application as well as utilize the powerful search capabilities of the AppleSearch server.
 The AppleSearch client software runs on any Macintosh personal computer running System 7.0 or higher. The AppleSearch server software will run on the Macintosh Quadra series, Macintosh Centris series, as well as the new Apple Workgroup Server 60, the Apple Workgroup Server 80 and the Apple Workgroup Server 95.
 Apple believes third parties will customize the AppleSearch client using AppleSearch Application Programming Interfaces (APIs) to provide significant value-added information delivery applications.
 The AppleSearch server software incorporates proven search engine technology from Personal Library Software. PLS, a pioneer in the field of content management, has been shipping enabling software for knowledge workers for nearly a decade.
 "We chose to work with PLS three years ago," AppleSearch Product Manager Susan Gladwin said, "because of their innovative full-text search and retrieval products, in particular, their unique capabilities of natural language search, concept-based retrieval and relevancy- ranking."
 Price and Availability
 AppleSearch is currently scheduled to ship world-wide in the third Quarter of 1993. Pricing will be announced at the time the product is shipped.
 Company Information
 Personal Library Software is a leading supplier of text-retrieval and document management software combining intelligent retrieval techniques with the flexibility of graphical user interfaces. Personal Librarian manages large databases of text and images using a "natural language" approach to search and retrieval. PLS markets its Personal Librarian family of products on a variety of platforms, including Macintosh, MS-Windows/DOS, Unix, and VMS.
 McGraw-Hill, a 104-year-old multimedia publishing and information services company, serves worldwide markets in education, business, industry and government, providing information through a variety of traditional and electronic media to meet growing and changing customer requirements in a global marketplace.
 Launched in 1990, DowVision is published by Dow Jones Information Services, a unit of Dow Jones and Company Inc., the global business information company. Dow Jones Information services publishes other electronic services and includes Dow Jones/Telerate, a worldwide provider of real-time information and transaction services.
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets computer systems for use in business, education, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple has refined computing to mean empowerment of the individual, and has been named first in customer satisfaction among business users in the United States for two years in a row by J.D Powers and Associates. It seeks through technology to provide people with easy and affordable access to information and computing power.
 NOTE: Apple, the Apple logo, AppleShare, AppleTalk, and Macintosh are registered trademarks of Apple Computer Inc. AppleSearch, Macintosh Centris and Macintosh Quadra are trademarks of Apple Computer Inc. Microsoft and Microsoft Windows are trademarks of Microsoft Corp. DowVision is a servicemark of Dow Jones and Co., Inc.
 -0- 3/22/93
 /CONTACT: Emilio Robles, 408-862-5671, or John McCreadie, 408-974-4398, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

SG -- SJ008 -- 8046 03/22/93 08:16 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Mar 22, 1993
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