Printer Friendly

APPLE INTRODUCES LASERWRITER SELECT SERIES OF MIDRANGE LASER PRINTERS

 MACWORLD, TOKYO, Feb. 9 /PRNewswire/ -- Apple Computer, Inc. (NASDAQ-NMS: AAPL) today continued to expand its family of high-quality laser printers with the introduction of the Apple LaserWriter Select series of midrange printers. The LaserWriter Select 300 and the LaserWriter Select 310, the first printers to debut in this line, bring a new level of price and performance to customers seeking professional quality printing. They are designed to provide advanced print quality, convenient paper handling, and greater affordability.
 The LaserWriter Select 300 is Apple's low-cost, expandable laser printer for individual users. It has a U.S. suggested retail price (SRP) of $819. The LaserWriter Select 310 is Apple's personal PostScript printer. It has a U.S. SRP of $1,079. With the introduction of these printers, Apple has enabled every printer in its LaserWriter family with sophisticated grayscale capabilities so that users at every level can easily incorporate images into everyday documents.
 "In bringing this new line to market, Apple had one primary goal in mind--to combine the sophisticated capabilities of our high-end printers with the affordability of our entry-level printers," said John Moon, vice president of Imaging Products at Apple. "The result is a line of printers that balances our customers' needs for professional looking documents with the constraints of their budgets."
 "We've also targeted the Select 310 beyond our traditional base of Macintosh users. Like the LaserWriter Pro 600 and 630 before it, the LaserWriter Select 310 is a smart choice for Windows-based computer users, too, because it's designed from the ground up to be easy to use in both Macintosh and Windows environments."
 LaserWriter Select Series
 Both products are powered by a Fuji Xerox 5-page-per-minute laser engine and share the same compact industrial design. The printers come standard with a letter cassette tray that holds 250 sheets of paper for automatic printing of large jobs, and a manual paper feed for small jobs requiring personal attention. An optional 250- or 500-sheet paper tray can be added to the LaserWriter Select series printers for added convenience. A 50-sheet multipurpose tray is also available that holds up to 50 sheets of paper or up to five envelopes. With all the paper feed options in use, the printer can hold up to 800 sheets of paper. And, like all other LaserWriter printers, the Select series features the all-in-one toner cartridge for easy and clean maintenance.
 LaserWriter Select 300
 The LaserWriter Select 300 is an expandable laser printer for individual users. Its 300 dot-per-inch (dpi) resolution, combined with FinePrint edge-smoothing technology and 39 scalable TrueType fonts, ensures high-quality, professional looking results in letters, reports, memos, and charts. For users who want more sophisticated capabilities, the printer can be upgraded to support Apple's advanced PhotoGrade technology, which produces near-photographic quality grayscale images. PhotoGrade provides the equivalent of 1,000 dpi printing with 91 levels of gray--30 percent more than was previously available in other printers. Or, for users who require PostScript compatibility, the printer can be upgraded to support Adobe PostScript.
 With Apple's new GrayShare software, users can share the printer with other Macintosh computers. GrayShare allows the LaserWriter Select 300 to be shared among users over an AppleTalk, TokenTalk or EtherTalk network.
 The LaserWriter Select 300 can be used with any Apple Macintosh personal computer with at least 1MB of RAM, System 6.0.7 (with TrueType INIT) or higher, and a hard disk drive. For optimum performance, Apple recommends using 4MB or more of RAM with System 7 or higher.
 LaserWriter Select 310
 The LaserWriter Select 310 is the most affordable PostScript printer Apple has ever introduced. Powered by Advanced Micro Device's AM29205 RISC processor, it offers fast, efficient output for documents with both text and graphics. It's designed for individual users in either Macintosh or Windows environments with general productivity needs. Because it has Adobe's PostScript software, it is also an affordable choice for individuals who require PostScript compatibility. The printer comes standard with 13 scalable Adobe Type 1 fonts in ROM and the same 13 TrueType fonts on disk so that users get great looking type on their display and on the printed page. It is also compatible with any other of Adobe's Type 1 PostScript fonts.
 Macintosh or Windows users can connect easily to the printer via either its built-in serial or parallel connections. Additional interface cards or software drivers are not needed.
 The LaserWriter Select 310 can be used with any Apple Macintosh personal computer running System 6.07 (with TrueType INIT) or higher, any version of System 7, or any personal computer running Windows.
 Pricing and Availability
 The Apple LaserWriter Select 300 and Apple LaserWriter Select 310 will be offered through authorized Apple resellers worldwide. Prices and availability may vary by country.
 Product U.S. SRP Availability
 LaserWriter Select 300 $819 Immediate
 LaserWriter Select 310 $1079 March
 LaserWriter Select Toner Cartridge $89 Immediate
 LaserWriter Select 250 Sheet Legal Cassette $79 Immediate
 LaserWriter Select Multipurpose Tray Option $25
 Immediate
 (50 sheets or 5 envelopes)
 LaserWriter Select 30 Envelope Cassette $89 Immediate
 LaserWriter Select 250 Sheet Letter Cassette $79 Immediate
 LaserWriter Select 250 Sheet Feeder w/Cassette $149 Immediate
 Supports letter, A4 and B5 size paper.
 LaserWriter Select 500 Sheet Feeder w/Cassette $29 Immediate
 (Letter only)
 LaserWriter Select 300 PhotoGrade Upgrade $269 Immediate
 LaserWriter Select 300 PostScript Option $349 April
 LaserWriter Select 300 1MB Upgrade Kit $89 Immediate
 LaserWriter Select 310 1MB Upgrade Kit $89 Immediate
 LaserWriter Select 310 4MB Upgrade Kit $269 Immediate
 NOTE: Apple, the Apple logo, Macintosh, LaserWriter, AppleTalk, EtherTalk and TolkenTalk are registered trademarks; and TrueType, FinePrint, PhotoGrade and GrayShare are trademarks of Apple Computer, Inc. Adobe and PostScript are trademarks of Adobe Systems Incorporated, which may be registered in certain jurisdictions.
 -0- 2/9/93
 /NOTE TO EDITOR: Members of the press may obtain a FinePrint/PhotoGrade white paper for more technical information. Contact Apple Public Relations at 408-974-0658/
 /CONTACT: Kate Paisley of Apple Computer, 408-974-5453/
 (AAPL)


CO: Apple Computer Inc. ST: Tokyo IN: CPR SU: PDT

TM -- NY007 -- 4397 02/09/93 03:08 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 9, 1993
Words:1004
Previous Article:APPLE INTRODUCES COLOR TO ITS AWARD-WINNING POWERBOOK LINE
Next Article:APPLE ANNOUNCES NEW STANDARD CONFIGURATION FOR LASERWRITER PRO 600
Topics:


Related Articles
HIGH-PERFORMANCE APPLE PRINTERS TARGET LARGE AND SMALL WORKGROUPS; AGGRESSIVE PRICING AND FAX OPTION SET NEW STANDARDS
APPLE COMPUTER INTRODUCES AFFORDABLE AND FLEXIBLE POSTSCRIPT LASERWRITER 320
IDEA(R) ANNOUNCES NEW IPDS LASER PRINTERS WITH SIMULTANEOUS SUPPORT FOR LAN PRINTING
LEXMARK PIONEERS INDUSTRY-FIRST TRUE 1,200 DOTS-PER-INCH DESKTOP LASER PRINTERS WITH PHOTO-LIKE QUALITY, LOWER COSTS
New printers, prices from Apple.
APPLE DELIVERS MULTI-PLATFORM LASERWRITER WITH DUPLEX PRINTING CAPABILITY
XEROX DISTRIBUTED LASER CHECK PRINTERS 'BRIDGE THE GAP' BETWEEN DESKTOP AND PRODUCTION CHECK PRINTING
New Laser Printer Makes Color Printing Easier and Faster
Apple LaserWriter 12/640 PS Plus Bundles Duplex Printing and Additional 500- Sheet Cassette and Feeder in a Single-Box Printing Solution
Apple Delivers New LaserWriter Offering Ground-Breaking Printing Capabilities

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters