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APPLE INTRODUCES ITS MOST AFFORDABLE LASERWRITER PRINTER WITH NEW ENERGY EFFICIENT MODE

 CUPERTINO, Calif., June 14 /PRNewswire/ -- Apple Computer Inc., today introduced the most affordable, compact and energy efficient laser printer in its growing line of printer products. With a suggested retail price of $689, the Apple Personal LaserWriter 300 offers high quality, low cost printing and printer sharing capabilities in a compact design weighing less than 15 pounds.
 The Personal LaserWriter 300 is uniquely designed for users who need a printer for a home office, small business, or educational purposes at a price that doesn't break their budget. With the Personal LaserWriter 300, Apple is lowering the price for entry level LaserWriter printers to new levels.
 "Our education and home customers have diverse needs," said Fred Forsyth, senior vice president and general manager of the Macintosh Systems Division. "They want affordability without sacrificing quality. Many have space constraints and need a compact printer that fits on a desktop. Home offices often need to share the printer with other Macintosh computers. The Personal LaserWriter 300 meets all these requirements and comes complete with a variety of features for customers to print a wide range of documents. The customer only has to plug it in and get down to business."
 Full Function LaserWriter Printing
 The Personal LaserWriter 300 prints up to four pages per minute and offers 300x300 dots per inch resolution with grayscale printing that produces a wide range of gray shades for sharper and more detailed images.
 The Personal LaserWriter 300 uses Apple's GrayShare printer software for Apple QuickDraw-based personal printers. GrayShare improves ease of use, print speed and functionality in areas such as image scaling, grayscale printing and printer sharing so that people can print documents with the high quality text and images they get at the office.
 With Apple's GrayShare Technology, the Personal LaserWriter 300 can be used as a personal printer or it can be shared with other Macintosh computers connected to an LocalTalk or EtherTalk network.
 The printer also incorporates Apple's TrueType font technology for viewing and printing sharp characters in a variety of sizes and styles. It ships with 39 of the most popular LaserWriter TrueType fonts and is compatible with Type 1 fonts when used with Adobe's Type Manager.
 The Personal LaserWriter 300 comes complete with everything necessary to print the diverse range of documents generated in a family -- correspondence, school reports, invoices, business graphics and other images. No additional interface cards, memory, printer drivers, fonts or interface cables are necessary.
 Easy to Use
 To simplify printing, the printer comes standard with a 100-sheet universal cassette for printing on a variety of paper sizes up to legal size. The customer can also use the standard manual feed tray for printing on envelopes, labels or heavy paper stock. No additional cassettes are required.
 The Personal LaserWriter 300 is a compact printer that weighs less than 15 pounds, making it light enough to be moved easily and small enough to fit on a desktop or into other small spaces. It's easy to replace, one piece toner cartridge guarantees clean and hassle-free maintenance.
 "Last year, Apple's LaserWriter printers won the JD Power Award for Customer Satisfaction and ease of use was a major factor," said Forsyth. "Apple has always regarded ease of use as one of the most important elements of a design. The Personal LaserWriter 300 continues this tradition."
 New Energy Efficiency
 The Personal LaserWriter 300 is one of the first printers designed with an energy conservation mode for saving energy and uses 50 percent less power than many other laser printers on the market. It meets the requirements of Energy Star, the Environmental Protection Agency's guidelines for energy conversation, and is part of Apple's commitment to design and manufacture products that are environmentally sound.
 The energy conservation mode automatically conserves energy by shutting off most of the printer's functions when they are not in use. Because there is no on/off switch, the Personal LaserWriter 300 is always "asleep" until it detects something to be printed. It automatically goes back to "sleep" when printing is finished. While in "sleep" mode, the printer uses less than five watts of power, or the equivalent of a television set that has been turned off. When printing, it uses 120 watts, less than one-half the power of most laser printers.
 System Requirements, Price and Availability
 The Personal LaserWriter works with any Macintosh or Macintosh Performa with a least one megabyte of RAM, a hard disk drive and system software version 6.07 or later. With System 7 or a later version, Apple recommends using at least four megabytes of RAM and a hard disk drive.
 The Personal LaserWriter 300 is available today wherever Macintosh Performas are sold. It's scheduled to be introduced in the education and consumer channels worldwide in late July. A suggested retail price of $689 makes the Personal LaserWriter 300 Apple's most affordable LaserWriter printer.
 Apple, Macintosh, Performa, LaserWriter, LocalTalk and EtherTalk are registered trademarks of Apple Computer, Inc. TrueType and QuickDraw is a trademark of Apple Computer. Adobe Type Manager is a trademark of Adobe Systems, Inc. EnergyStar is a trademark of the Environmental Protection Agency.
 -0- 6/14/93
 /CONTACT: Kathleen Dixon, 408-974-3714; or Amy Bonetti, 408-974-4522, both of Apple Computer, Inc./
 (AAPL)


CO: Apple Computer, Inc. ST: California IN: CPR SU:

MC -- NYON3 -- 1420 06/14/93 08:18 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Jun 14, 1993
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