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APPLE EXTENDS QUICKTIME MULTIMEDIA STANDARD; APPLE DEMONSTRATES QUICKTIME WORKING WITH MPEG DIGITAL VIDEO

 CUPERTINO, Calif., Dec. 10 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) has begun demonstrating technology that will make future television and multimedia devices more compelling, interactive, and useful for people. Specifically, Apple demonstrated the integration of MPEG technology into applications using the company's QuickTime technology at the recent Tokyo Multimedia Conference (Nov. 22-24, 1993). The demonstrations included video editing on a personal computer and an interactive karaoke music video. The company also said it plans to integrate MPEG into future versions of QuickTime.
 MPEG is an ISO standard cooperatively developed by more than 70 companies and institutions worldwide including SONY, Philip, Matsushita and Apple. It is expected to become the digital video standard for Compact Discs, Cable TV, Direct Satellite Broadcast and high-definition television.
 QuickTime is a software standard for digital media. It brings audio, animation, video, and interactive capabilities to personal computers and consumer devices. It also permits cross-platform compatibility between platforms which support it.
 Future devices which use MPEG technology with QuickTime will become more powerful. MPEG, by itself, only allows playback. With the addition of QuickTime, devices that use MPEG will be able to edit, search for, interact with -- as well as play back -- video information.
 "This demonstration underscores QuickTime's leadership in the growing multimedia industry," said David Nagel, Apple's executive vice president and general manager of its AppleSoft division. "It's cross-platform. Thousands of applications support it. And we have shipped more than 1 million QuickTime units to customers. By integrating MPEG into QuickTime, we extend our leadership in multimedia, one of the company's key strategic markets."
 In a related announcement, the company stated that Fujitsu has licensed QuickTime for use on Fujitsu's FM-TOWNS multimedia computer. "Fujitsu is the latest vendor to adopt the QuickTime standard," Nagel said. "This will greatly benefit independent software vendors and customers, since FM-TOWNS and Macintosh users will be able to share data and multimedia titles." Silicon Graphics and KALEIDA, among others, have also licensed QuickTime from Apple. QuickTime for Windows is available for customers who use Microsoft's Windows/DOS operating system.
 Additionally, the company publicly demonstrated the Apple Media Kit for the first time in Japan. The Apple Media Kit, which is based on QuickTime, is the first in a family of digital publishing tools that enables developers and programmers to create and deliver multimedia titles to multiple platforms, easily and efficiently. The Apple Media Kit allows for cross-platform development for both the Macintosh and Windows/DOS environment because of its use of QuickTime.
 Headquartered in Cupertino, Apple Computer, Inc. develops, manufactures and markets personal computer, server, and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the information industry, Apple does business in more than 120 countries.
 NOTE: Apple and the Apple logo are registered trademarks of Apple Computer Inc. Apple Media Kit and QuickTime are trademarks of Apple Computer Inc.
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 /EDITORS NOTE: For more information about the Apple Media-Kit or to register for the Apple Media Seminar Series where the MPEG/QuickTime demonstration will be shown call 800-365-5460 ext. 300./
 /CONTACT: Christopher Escher of Apple Computer Inc., 408-974-2202/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

RB -- SJ002 -- 2550 12/10/93 10:40 EST
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Date:Dec 10, 1993
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