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APPLE EXTENDS POWERBOOK LINE WITH NEW COLOR AND ENTRY-LEVEL MODELS

 CUPERTINO, Calif., June 7 /PRNewswire/ -- Two new models, announced today, further expand Apple Computer, Inc.'s (NASDAQ-NMS: AAPL) popular PowerBook series. The PowerBook 180c brings active matrix color to the top of the line while the PowerBook 145B lowers the entry-level price by 25 per cent. Both computers feature Apple's award-winning all-in-one design including an integrated track-ball and comfortable palm-rests.
 "Since the introduction of the first PowerBook notebooks in October 1991, Apple has been relentless in extending the range of customer options," said Randy Battat, vice president of Portable Computing, "we've brought customers better performance, better screen technology, color and more aggressive pricing. With the PowerBook Duo line we've brought a new concept to market--combining the mobility of a notebook with the expansion capabilities of a desktop docking station.
 Added Battat, "With more than $1 billion of sales some might expect us to take a breather. But customers continue to expect more from their notebook computers--they want to be able to buy the PowerBook that corresponds to their work needs and suits their budget. By constantly refining our line we aim to provide just that. Today we've hit both those targets by adding color at the top of the line and bringing the entry-level price down significantly".
 PowerBook 180c--Leading-edge color
 With its 256-color active matrix display the PowerBook 180c offers the highest quality color technology on the notebook market today. Images are sharply defined and colors are amazingly bright. Saturated colors stand out strongly. The 180c display also brings the advantage of a viewing angle that is noticeably wider than that offered by earlier- generation screens. Viewers close to the screen but not having a direct line of vision can read text and appreciate graphics. This will also be a distinct advantage for customers who wish to give presentations and share information in small groups.
 Another feature particularly appealing to the presenter is the extended screen resolution. The new 640 x 480 format adds an extra 80 lines of resolution. And PowerBook users connecting their machines to large monitors now have the advantage of video-mirroring (having the same content displayed simultaneously on both screens) with assurance of complete parity between the content displayed on the monitor and the notebook. In addition dual display mode gives users the option of displaying one set of data/images on the PowerBook and a different set on the external display simultaneously. For example users copying information from one application to another can view both applications at the same time. With the color handling ability of the PowerBook 180c, based on built-in QuickDraw software, customers can feel confident that colors and images will stay consistent between applications.
 Powered by a Motorola 68030 processor running at 33MHz, performance from the PowerBook 180c is on a par with the PowerBook 180. The system ships with all the features standard at the top of the line -- Apple SuperDrive, allowing the user to read floppy disks formatted in MS-DOS and OS/2 systems in addition to Macintosh computer disks, a full-size keyboard, video out, sound in and sound out. And the PowerBook 180c is the only active matrix color notebook on the market to offer built-in networking and built-in expansion which allows users to connects to as many as six external devices, such as scanners, hard drives and CD-ROM players, at one time. With average usage customers can expect 1-2 hours of battery life and can extend this with Apple's EverWatch battery saver technology.
 The PowerBook 180c will be offered in three configurations 4/80, 4/160 and 4/160 with a built-in PowerBook Express Modem. The new 4/160 configuration offers more hard disk space a plus for users taking advantage of the powerful display to work with graphics. The 180c measures 9.3Dx 11.25W x 2.34H and weighs 7.1 lbs.
 PowerBook 145B--Aggressive entry-level pricing
 At $1649 SRP (Manufacturer's Suggested Retail Price), the PowerBook 145B hits the market at a very aggressive price yet retains all the attributes that give PowerBooks their uniqueness. Performance remains as sharp as on the PowerBook 145 thanks to the same Motorola 68030 processor working at 25MHz.
 "Customers who buy an entry-level machine certainly want value but are reluctant to make a lot of trade-offs," says Dave Rotschild, product line manager for Apple's Portable Computing division. " With the 145B Apple engineers created an entry-level model for the award-winning all- in-one line at a very attractive price yet customers are not losing any of the performance or features they valued in the 145. We see this as a great purchase for college students or some of Apple's current customers planning on buying a second Macintosh."
 In fact, buying a PowerBook 145B today means that the customer purchases the speed and responsiveness offered by the PowerBook 170 for less than half its price on introduction at the top of the PowerBook line in October 1991. All of the features users now consider standard for PowerBooks are included--full-size keyboard, integrated trackball, adjustable leg rests and the highly-acclaimed palm rests. Weight and dimensions remain the same as on the PowerBook 145 and all models are equipped with a backlit Supertwist liquid crystal monochrome display and with Apple SuperDrive floppy drive that accommodates MS/DOS and OS/2 formats as well as Macintosh. Sound-in and sound-out ports are also standard and built-in ports allow users attach peripherals such as printers, CD-ROM drives and scanners. Users can expect 2-3 hours of battery life which can be extended using Apple's battery saver technology.
 Three key refinements to the current 145 model enabled the portable computing group bring a more affordable model to market. One change is the RAM configuration--the 145B now comes standard with 4MB on the daughterboard. This allows for easier expansion--up to 8MB. System software (system 7.1) is now shipped pre-loaded on the hard disk and each system comes equipped with back-up and restore programs that allow the user to back up either the entire hard disk or simply the system files. Sound in and out remain standard, but the microphone is now optional.
 With today's announcement Apple continues to ensure award-winning PowerBook computers will suit a range of customer needs and budgets. The all-in-one line now provides a choice of five models--145B, 160, 165c, 180 and 180c. Offering the best of both worlds are the two models in PowerBook Duo line--210 and 230--coupled with either a DuoDock or a MiniDock, they bring their users the mobility of notebook computing with the advantages of a desktop base.
 Both new models include a rechargeable nickel-cadium battery, AC adapter, System 7.1 software, training software and complete learning and reference documentation. A one-year limited warranty is included in the price.
 Pricing and Distribution
 Both models will be available immediately through authorized Apple resellers. Pricing and availability may vary worldwide.
 PowerBook Configurations U.S SRP
 PowerBook 145B 4MB Hard Disk 40 $1649
 PowerBook 145B 4MB Hard Disk 80 $1899
 PowerBook 180c 4MB Hard Disk 80 $4159
 PowerBook 180c 4MB Hard Disk 160 $4519
 PowerBook 180c 4MB Hard Disk 160 w/Express Modem $4769
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks; PowerBook, QuickDraw, EverWatch and System 7 are trademarks of Apple Computer, Inc.
 -0- 6/7/93
 /CONTACT: Jennifer O'Mahony of Apple Computer, Inc., 408-974-0643/
 (AAPL)


CO: Apple Computer, Inc. ST: California IN: CPR SU: PDT

LD -- NY013 -- 5813 06/07/93 08:31 EDT
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