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 BEIJING, China, Sept. 15 /PRNewswire/ -- Apple Computer Inc. (NASDAQ- NMS: AAPL) today announced it has greatly expanded its business operations in the People's Republic of China with a trio of initiatives. Apple Chief Executive Officer Michael Spindler, delivering the announcement in Beijing, said the initiatives -- the opening of a Beijing office, the signing of a distribution agreement with Legend Computer Group, and the establishment of an Apple-sponsored computer training center at Beijing's Tsinghua University -- reinforces Apple's commitment to the Chinese market, and makes it easier than ever before for Chinese people to work with and purchase Apple products.
 "Today marks a significant milestone for Apple in our efforts to become a leading provider of personal computers in China," said Spindler. "We intend to offer our Chinese customers leading-edge products and an outstanding sales and service network -- a combination that will enable us to succeed in the market."
 The Apple representative office in Beijing plans to provide support for resellers, developers and customers and help establish relationships with government and business partners in China. Apple is already working closely with software developers in China to provide more localized applications to meet specific customer requirements.
 The Apple China office will be managed by Steve To, who has been appointed General Manager of Apple China/Hong Kong. In this role, To will work toward strengthening Apple's relationships with its strategic partners in China as well as expanding the company's sales channels on the mainland.
 Last year China was the fastest growing economy in the world. The International Data Corporation (IDC) China/Hong Kong predicts that the Chinese personal computer market is estimated to grow at an annual rate of more than 20 percent between now and the year 2000.
 With the combination of localized system software and leading-edge hardware, Apple offers Chinese computer users a complete Chinese- language computing solution. Apple's ChineseSystem 7.1S operating system provides users with a completely Chinese computing environment that has been designed from the beginning with the Chinese user in mind.
 Today in China, Apple sells its Macintosh personal computers, including the popular PowerBook family, standard with ChineseSystem 7.1S, TrueType Chinese fonts, and four popular input methods.
 The Legend Computer Group is Apple's first mainland distributor for the China market, and with already established Hong Kong-based distributors Atoztec Systems, Jardine Office Systems and ComputerLand China, will be an integral part of a balanced sales and service network that will provide support to Apple users throughout the country.
 "We are working closely with our partners such as the Legend Computer Group to increase the accessibility of our products as well as providing the foundation for a strong service and support network," Spindler said.
 Under the agreement, Legend will market and service a wide range of Apple desktop and notebook computers, as well as printers and other peripherals, through its nationwide network of 18 sales offices, more than 200 dealers and 50 service centers.
 The Legend Group is a leading computer company in China, manufacturing and marketing its own line of computers and PC add-on cards for Chinese computing, for which it commands over 20 percent of the market in China. The Legend Group acts as distributor for a number of major vendors including AST, Hewlett-Packard, IBM, Sun Microsystems and Digital Equipment Corporation. The Legend Group's 1992 sales revenues exceeded RMB 2.8 billion.
 The Tsinghua Apple Training Center at the Computing Center at Tsinghua University plans to provide training on the Macintosh platform for Apple developers, resellers and customers, as well as provide a multimedia training environment for Tsinghua University students and professors. The Apple Training Center will also serve to demonstrate the Macintosh platform's suitability for use with education and training applications for many government departments throughout China.
 Located in Beijing, Tsinghua University traces its origins to the early part of the century, and has developed into one of China's most respected higher education institutions. In 1978 the Computing Center at Tsinghua University was founded and now serves as a center for research into network management, management information system development, database management and computer-aided instruction (CAI).
 Apple Computer Inc. develops, manufactures and markets personal computer, server and personal interactive electronic systems for use in business, education, science and engineering, government and the home. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Through its advanced technology, the company seeks to provide individuals and organizations with easy and affordable access to information and computing power.
 NOTE: Apple, the Apple logo, Macintosh, PowerBook and TrueType are registered trademarks of Apple Computer Inc.
 -0- 9/15/93
 /CONTACT: Nancy Keith Kelly of Apple Pacific, 408-974-2133; or Renee Austin of Regis McKenna, 408-862-6689, for Apple Computer/

CO: Apple Computer Inc.; Legend Computer Group ST: California IN: CPR SU:

LH -- SJ003 -- 2075 09/15/93 08:32 EDT
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Publication:PR Newswire
Date:Sep 15, 1993

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