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APPLE EXPANDS MACINTOSH PERFORMA LINE IN THE U.S. WITH THREE NEW COMPUTERS

 -- Performa 405, 430, 450 To Offer Color, More Software,
 Fax/Modem at Lower Prices --
 CUPERTINO, Calif., April 12 /PRNewswire/ --Apple Computer, Inc. (NASDAQ-NMS: AAPL) announced today three new models in the Apple Macintosh Performa line of personal computers, including a value-priced, modular color system, as well as enhanced software and peripheral offerings across the new line. The Macintosh Performa is designed to reach first-time buyers and new users in the home, offering a computing solution customized for family use.
 Today's announcement adds three new Performa models to the existing line in the U.S.: the Macintosh Performa 405, Macintosh Performa 430 and Macintosh Performa 450. The new models will provide customers with more options in the popular Performa 400 series.
 "Since we introduced the Performa in September, we have gained acceptance in families with school age children," stated Keith Fox, vice president and general manager of Apple USA's Consumer division. "We continue to strive to enhance our offerings to this important group of home computer users. The new Performa 400 models offer our customers a broader range of options in affordable modular color systems."
 The Macintosh Performa 200, Macintosh Performa 400, Macintosh Performa 600 and Macintosh Performa 600 CD, introduced last September, will remain in the Performa product line unchanged.
 FAX/MODEM & LARGER SELECTION OF SOFTWARE FEATURED
 For the first time, Apple will include a modem with the Performa line. The new Performa 400 models will be bundled with a special version of the Global Village TelePort/Bronze fax/modem, designed specifically for this new Macintosh Performa series. The TelePort/Bronze modem allows users to send fax documents from their computer and access popular on-line services. In addition, TelePort/Bronze provides Performa customers with a convenient on-line registration option.
 The new Performa 400 line will come bundled with two on-line services: CheckFree, an automated bill payment system, and an Apple special edition of America Online. In addition to standard on-line information services available through America Online, the Apple version will introduce Apple Club Performa. Apple Club Performa gives customers access to Apple News and Product Information, Education Resources, Software Solutions, a Performa User Message Exchange and on-line access to Apple's Customer Support Center.
 Every member of the Macintosh Performa family comes pre-loaded with software programs. An all-in-one word processor, spreadsheet, database and drawing application (either ClarisWorks or WordPerfect Works) will be standard with every Performa. In addition, users will receive a selection of the following with the new line: The American Heritage Dictionary, Scrabble, Spectre Challenger, TouchBase, DateBook, BestBooks, Correct Grammar and Best of ClickArt.
 The Macintosh Performa 405, 430, 450, 600 and 600 CD models, will now come bundled with Macintosh PC Exchange which provides Macintosh Performa users easy access to DOS and Windows files.
 For the first time, the Performa 405, 430 and 450 models are packaged as a complete one box solution making them even easier to set- up. Each box includes the CPU, a color monitor, ready-to-run hardware, optimized system software and pre-loaded software applications.
 MACINTOSH PERFORMA 400 LINE
 All three new Performa models use the powerful Motorola 68030 microprocessor, and offer one processor direct slot to accommodate add- in cards and feature seven expansion ports to easily connect printers and peripherals. In addition, each Performa features Apple's SuperDrive, a 3.5" floppy disk drive capable of reading from and writing to disks from Macintosh, Windows, DOS and Apple II computers.
 -- Running at 16 MHz, the entry-level Performa 405 offers built-in video for displaying 16 colors (expandable to 256) on the 14-inch Apple Performa Display. The 405 comes equipped with a 80MB hard drive and 4MB RAM expandable to 10MB.
 -- The Performa 430 runs at a 16MHz clock speed and offers built-in video for displaying 256 colors on its 14-inch Apple Performa Display. The Performa 430 includes a 120MB hard disk drive which provides ample storage, and 4MB RAM expandable to 10MB.
 -- Running at 25 MHz, the Performa 450 can also display 256 colors (expandable to 32,000) on the 14-inch Apple Performa Plus Display. The Performa 450 includes a 120MB hard disk with 4MB of RAM expandable to 36MB. The Performa 450 provides up to two times the speed of the Performa 400, 405 or 430.
 There is no suggested retail pricing for the Performa product line. Individual retailers will price the products according to their specific solutions offerings. However, Apple expects the three new Performa 400 models to be priced in a range from $1,300 to $1,850.
 AVAILABLE IMMEDIATELY THROUGH 2,200 RETAIL LOCATIONS
 The Performa 405, 430 and 450 are available immediately in more than 2,200 storefront locations across the U.S., including: Biz Mart, Circuit City, Dayton Hudson, Good Guys, Incredible Universe, Lechmere, Office Depot, OfficeMax, Silo, Staples, Tops and selected Montgomery Ward and Sears locations.
 In addition, Apple USA has recently added three new retail distribution accounts authorized to carry the Performa line. These are: Brandsmart, Campo's, and Nobody Beats The Wiz.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer, Inc. Performa and SuperDrive are trademarks of Apple Computer, Inc. TelePort/Bronze is a trademark of Global Village Communications, Inc. All other brand names are trademarks of their respective companies.
 -0- 4/12/93
 /CONTACT: Gilda Raczkowski of Apple Computer, Inc., 408-974-6958, or Constance Clark of Regis McKenna Inc., 415-354-4460 for Apple Computer, Inc./
 (AAPL)


CO: Apple Computer, Inc., Macintosh ST: California IN: CPR SU: PDT

LD -- SJ004 -- 4618 04/12/93 08:16 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Apr 12, 1993
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