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APPLE EXPANDS EDUCATION PRODUCT LINE AND MARKETING PROGRAMS AT NECC '93

 ORLANDO, Fla., June 28 /PRNewswire/ -- In keeping with the theme of the 1993 National Educational Computing Conference (NECC), "The Magic of Technology," Apple Computer Inc.'s (NASDAQ-NMS: AAPL) K-12 Education division today announced a suite of new products and strategic programs that embrace several exciting new technologies and showcase Apple's continuing commitment to provide compelling technology solutions for education.
 Unveiled for the first time as part of a worldwide product introduction, Apple introduced the Apple Macintosh LC 520, an all-in- one computer system designed for the needs of education customers. The new LC 520 features sophisticated media capabilities including an integrated CD-ROM drive, high-quality stereo sound, vibrant color display and Energy Star efficiency. Apple also debuted the Personal LaserWriter 300, its most affordable and energy efficient laser printer offering high quality, low cost printing and sharing capabilities ideally suited to the needs of the education market.
 "As the leader in education, Apple is committed to the continued development of advanced technology solutions that allow educators to create authentic learning environments," said Cheryl Vedoe, vice president and general manager of Apple's K-12 Education division. "These two products reflect our on-going commitment to create powerful learning tools that are affordable, easy-to-use and energy efficient."
 In a press briefing held today at NECC, Apple also announced an expanded product direction that focuses on providing tools and technologies aimed at the preschool segment of the education market. Apple detailed its plans to offer special hardware and software solutions bundles designed for preschool students, as well as training and productivity solutions for teachers and administrators of preschool practices.
 "In keeping with the Goals 2000 initiative of ensuring learning readiness, we believe it is critical that the preschool population has equal access to the same technology-rich solutions that have proven successful for K-12 students," noted Vedoe. "The integration of multimedia into early learning curriculum, for example, is an especially compelling solution for preschool students, teachers and administrators."
 Apple's Leadership Position Showcased at NECC with Presentations,
 Receptions and Philanthropic Awards
 Apple will also host a variety of other activities during the conference, including:
 -- The Apple Showcase Room, open Monday, June 28 through Wednesday,
June 30. NECC attendees can view exhibits, see informal presentations and talk with teachers and students engaged in exciting uses of technology in classrooms across the country. Consult Apple PR Information Station (Booth No. 811) for location, times and details.
 -- Announcement of the 1993 Apple Education Leadership Grants recipients. Many of this year's recipients from the 29 organizations awarded will be in attendance at the Apple Education Leadership Grants reception on Tuesday, June 29, at the Marriott Orlando World Center (Anaheim/Atlanta/Boston Rooms).
 -- Showcase of more than 15 new educational solutions in the Apple booth from leading educational software developers.
 Apple Computer Inc. is a leading supplier of advanced personal computer systems to education, business, consumer and government markets in the U.S. and is a recognized innovator in the personal computer industry. The company does business in more than 120 countries.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc.
 -0- 6/30/93
 /NOTE TO EDITORS: Should you wish more information on any of the Apple products, programs or announcements discussed at NECC or wish to interview an Apple education spokesperson, please come to the Apple Information Center at NECC or contact Bill Keegan in Orlando at 407-239-4200./
 /CONTACT: Bill Keegan of Apple, 408-974-5460; or JoAnn Johnston of Regis McKenna, 415-354-4496, for Apple/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

SG -- SJ004 -- 7439 06/30/93 19:08 EDT
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Date:Jun 30, 1993
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/C O R R E C T I O N -- Apple Computer, Inc./(Correction Notice)
Apple to Show Growing Portfolio of Products And Services at National Educational Computing Conference

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