Printer Friendly

APPLE EXECUTIVE DIERY UNVEILS CROSS-PLATFORM MULTIMEDIA PRODUCTS AND INITIATIVES

 SAN JOSE, Calif., March 30 /PRNewswire/ -- Ian Diery, Apple's (NASDAQ-NMS: AAPL) executive vice president of worldwide sales and marketing, today reaffirmed Apple's intent to build the largest and most active base of CD-ROM users in the industry by creating the best cross- platform multimedia technologies and solutions for both customers and developers.
 Speaking at the Intermedia Conference, Diery introduced new products and initiatives that he said should be viewed as a signal of Apple's continued efforts to make multimedia useful and widely available to consumers, businesses, and educational institutions.
 "Apple's involvement in multimedia technology is well known. We believe that our integrated hardware and software platform is the ideal environment for building multimedia content and solutions," said Diery. "We work with the most talented developers in the industry and we intend to reward their efforts with the most attractive base of CD-ROM users."
 "Multimedia technology is among the foundations upon which Apple's long term strategy is built and CD-ROM technology is a key element," said Diery. "We are so optimistic about the future of CD-ROM technology that we have a goal to sell 1.5-million Apple CD-ROM players by the end of this calendar year."
 In the last six months alone, Apple has introduced many products aimed at increasing the use of multimedia in all markets. Most of Apple's Macintosh desktop computers now offer built-in CD-ROMs as a standard option, and over 45 percent of customers worldwide are choosing it.
 "Our commitment to making multimedia technology pervasive is absolutely unwavering," said Diery. "You're likely to see evidence of our efforts everywhere -- in system software, in desktop computers, in mobile systems and through innovative programs and alliances designed to move multimedia into our living rooms, our offices and our classrooms."
 New Multimedia Products Announced
 Proof of that effort came with the announcement of two new multimedia products aimed at providing the user with a richer multimedia experience and greater access to high-quality digital sound.
 PowerCD, is a three-in-one CD player that functions as a CD-ROM drive, a PhotoCD player and an audio CD player. It's the first in a line of CD-ROM-based multimedia products from Apple's Personal Interactive Electronics division.
 The AppleDesign Powered Speakers will deliver consistent, high- quality sound accessible to all computer users at half the price of comparable stereo speakers. The speakers work with any personal computer platform equipped for sound output, including all Macintosh computers. In addition, the speakers can be attached to any CD-ROM drive, CD player or television.
 "We believe that sound is just as important as graphics, movies and animations and Apple plans a focused effort on making sound capabilities as rich as all the other multimedia elements," said Diery.
 Apple has supported sound in its architecture since the introduction of the first Macintosh in 1984 and continues to make advancements in sound integration. These efforts will include new sound capabilities in the next version of QuickTime.
 Since its introduction in January 1992, QuickTime has been an enormous success and shipments have now passed the one million mark. There are 300 QuickTime applications shipping. Last November, Apple unveiled a Windows version so that even DOS users can play back QuickTime movies on their computers. This year, the Software Publishers Association honored QuickTime for Windows with the Best New Use of a Computer award, an award QuickTime for the Macintosh won last year.
 Leading companies and institutions such as American Airlines, 3M Corp., Marriott Corp., and Carnegie-Mellon College of Fine Arts have adopted QuickTime technology for use in programs ranging from training and product distribution to full motion video recruiting, to developing an interactive learning environment.
 Multimedia Infrastructure Key to Success
 "In addition to an aggressive multimedia product strategy, we've established a New Media/New Markets group within the Macintosh Systems Division to focus solely on expanding our multimedia efforts and helping to develop new market opportunities for Macintosh technologies outside the traditional ones we know today," said Diery. The group is headed by Apple Vice President Satjiv Chahil.
 Apple uses the term New Media to refer to an emerging industry resulting from the convergence of the computing, publishing, entertainment, telecommunications and consumer electronics industries.
 Diery also said Apple is building momentum through a number of initiatives and alliances designed to hasten the adoption of multimedia technology and the subsequent development of the New Media industry.
 Among these initiatives is a five-part agreement with MacroMedia, the leading multimedia software company, to stimulate the use of multimedia in all markets. The agreement includes:
 -- Three MacroMedia products available to purchasers of Macintosh with CD-ROM drives. The offer is intended to improve access to authoring and presentation tools.
 -- Jointly developed templates with Authorware Professional 2.0 in an effort to reduce the amount of time necessary for the development of the interactive learning applications.
 -- Establishing worldwide training support centers to help developers produce world class interactive titles.
 -- Collaborative efforts to educate customers about multimedia solutions and benefits through advertising, direct mail, seminars and on-line information through services such as AppleLink, CompuServe and America On-Line, as well as a new Multimedia Information CD.
 -- Channel development and recruitment activities to educate and increase the number of authorized multimedia resellers.
 Apple also announced a worldwide Multimedia Program designed to spur the development of multimedia products and content and to strengthen the ability of third-party partners to prosper in the New Media industry.
 Finally, Kaleida Labs, the company resulting from an alliance between Apple and IBM, is developing standards and license technology for cross-platform multimedia products that span personal computing, consumer electronics and the communications industries.
 "ScriptX, Kaleida's multimedia scripting language, is another example of Apple's intent to bring multimedia into the mainstream," said Diery. "We believe cross-platform compatibility is a tremendous advantage to developers and that we will see a vast array of innovative multimedia titles built on ScriptX. We intend for ScriptX to play a central role in Apple's multimedia strategy."
 NOTE: Apple, the Apple logo, Macintosh, and AppleLink are registered trademarks of Apple Computer Inc. AppleDesign, PowerCD, and QuickTime are trademarks of Apple Computer Inc. All other trademarks are trademarks of their respective owners and are respectfully acknowledged.
 -0- 3/30/93
 /CONTACT: Kathleen Dixon of Apple Computer, 408-974-3714/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

SG -- SJ001 -- 0856 03/30/93 08:16 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 30, 1993
Words:1050
Previous Article:AUSTIN SEMICONDUCTOR INC. ANNOUNCES LETTER OF INTENT TO ACQUIRE MICRON SEMICONDUCTOR INC. MILITARY BUSINESS
Next Article:CompUSA Inc. FISCAL 1993 THIRD QUARTER SALES UP 68.2 PERCENT
Topics:


Related Articles
APPLE PROMOTES DIERY TO HEAD WORLDWIDE SALES AND MARKETING
DIERY, FORSYTH APPOINTED TO APPLE'S EXECUTIVE MANAGMENT TEAM
APPLE COMPUTER AND MACROMEDIA ANNOUNCE BROAD WORKING RELATIONSHIP TO INCREASE USE OF MULTIMEDIA TECHNOLOGIES
APPLE ANNOUNCES WORLDWIDE AVAILABILITY OF THE APPLE MULTIMEDIA PROGRAM
APPLE COMPUTER REPORTS THIRD QUARTER RESULTS
IAN DIERY KEYNOTES AT MACROMEDIA CONFERENCE; UNDERSCORES APPLE'S COMMITMENT TO MULTIMEDIA
APPLE EXTENDS QUICKTIME MULTIMEDIA STANDARD; APPLE DEMONSTRATES QUICKTIME WORKING WITH MPEG DIGITAL VIDEO
APPLE ANNOUNCES SUPPORT FOR ENHANCED CD; NEW INTERACTIVE MUSIC PROGRAM UNVEILED
APPLE COMPUTER ANNOUNCES NEW PIPPIN MULTIMEDIA CD-ROM PLATFORM
APPLE AND BANDAI TO DEVELOP CD-ROM MULTIMEDIA PLAYER BASED ON APPLE PIPPIN PLATFORM

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters