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APPLE DEBUTS MACINTOSH LC 520 AT NATIONAL EDUCATIONAL COMPUTING CONFERENCE

 ORLANDO, Fla., June 28 /PRNewswire/ -- Apple Computer Inc., (NASDAQ-NMS: AAPL) asserting its leadership in technology solutions for educational computing, today intral Computing Conference.
 Offering sophisticated media features including built-in CD-ROM, high-quality stereo sound and exceptional color display in an all-in- one design, the new Macintosh LC 520 was developed by Apple with the unique needs of education users in mind. Apple is targeting the LC 520 at specific markets where its unique design and multimedia capabilities will have the most impact, and where the introduction is synchronized with key buying cycles for those markets.
 In the United States, the Macintosh LC 520 will only be available to K-12 and Higher Education institutions, extending Apple's education product line with multimedia features in time for back-to-school. Outside the United States, the Macintosh LC 520 will only be offered in Canada, bolstering Apple's leadership position in the education and multimedia markets; and in Japan, where the LC 520's all-in-one design, integrated media features and small footprint are ideally suited to Japan's fast-growing multimedia market.
 "Apple became the leader in educational technology because we've listened to our education customers and built the kind of powerful learning tools they need to create exciting learning experiences for students," said Cheryl Vedoe, vice president and general manager of Apple USA's K-12 Education Division. "Education customers have been asking for a large screen, all-in-one system with new media features, and we're delivering a product that meets those needs and more in time for back-to-school. We believe the LC 520 will be a powerful addition to the Macintosh LC II and LC III as our core education product line."
 "Working closely with our education divisions, we have built upon the heritage of our acclaimed LC line of computers to make our newest offering even more useful in the classroom -- extending the reach of teachers and students by integrating media-rich learning tools that redefine the way we learn and work," said Fred Forsyth, senior vice president and general manager of the Macintosh Systems Division. "Apple will continue to optimize products to better serve specific customer needs in education and across all our markets. We are particularly committed to leading the way in multimedia technologies."
 Integrated Features
 The LC 520 blends the plug-and-play simplicity and convenience of an all-in-one design with a powerful 68030 microprocessor. The system integrates a high-quality 14-inch Sony Trinitron color display that delivers 640 x 480, 16-bit image resolution in thousands of colors; an internal AppleCD 300i double-speed CD-ROM drive; front-panel contrast and volume controls; integrated headphone jack and omnidirectional microphone.
 "Educators told us that combining all the media features into one student workstation would greatly enhance the learning process, especially in media labs and collaborative workgroup settings," said Vedoe. "Security and cataloging computer parts are also important to them, so these integrated features provide schools with fewer external parts and accessories to monitor and catalog," she added.
 With a 25 megahertz Motorola 68030 microprocessor, the Macintosh LC 520 offers the same level of performance as the Macintosh LC III, and comes standard with a minimum of 5MB of RAM and an 80MB internal hard disk drive. The LC 520 can support up to 36 megabytes of RAM, allowing users to work with multiple applications simultaneously from a library of more than 6,000 Macintosh applications. The LC 520 also comes standard with one built-in, 1.4MB Apple SuperDrive floppy disk drive that reads, writes and formats Macintosh, MS-DOS, OS/2, and ProDOS disks.
 The Macintosh LC 520 is equipped with Apple's System 7.1 operating system, with multitasking and file-sharing capabilities, and includes CloseView, Easy Access and visible-beep software solutions for students with disabilities.
 The Macintosh LC 520 comes equipped with all the traditional Macintosh features such as built-in AppleTalk networking, and serial and SCSI ports, enabling users to connect to a variety of peripheral devicesPPsuch as scanners, cameras and modems. The LC 520 also has two Apple Desktop Bus (ADB) ports for supporting a keyboard, mouse or other devices.
 Easy Expansion and Service
 Incorporating the expansion capabilities of the best selling Macintosh LC family with an LC processor-direct slot (PDS), the LC 520 gives users the option to immediately take advantage of all expansion cards available for the Macintosh LC linePPsuch as NTSC video-out and video capture; Ethernet for high-speed networking; and Apple IIe emulation cards.
 The LC 520 also offers users, particularly school computer technicians and Apple authorized service providers, easy access to service and upgrade the expansion slot and logic board via its removable back panel and patented connector technology. Upgrade options for the LC 520 include memory (DRAM) and a math coprocessor (FPU).
 Compliant With EPA Energy Star Program
 The LC 520 further demonstrates Apple's commitment to the Environmental Protection Agency's Energy Star Program. Like the Macintosh Color Classic, it automatically reduces power consumption to less than 30 watts when idle, a feature that could cut by more than 50 percent the electricity used by the system. Through the screen control panel, users simply define the period of time that the computer can be inactive before the power-down feature starts.
 Availability and Pricing
 Available immediately upon introduction, the Macintosh LC 520 and upgrade options will be offered to any qualified K-12 and Higher Education institution in the United States in the configuration and prices stated below. Distribution, pricing and configurations will vary outside of the United States.
 U.S. Configuration U.S. Price
 -- Macintosh LC 520 5MB RAM/ $1,509
 80MB HD, Internal CD-ROM,
 768K VRAM
 -- Apple Keyboard II $90.30
 -- Macintosh Math Coprocessor $65.00
 -- Apple Ethernet LC Card $139.30
 -- Apple IIe Emulation Card $123.30
 NOTE: Apple, the Apple logo, Macintosh, ProDos and AppleTalk are registered trademarks; System 7, AppleCD, SuperDrive and Apple Desktop Bus are trademarks of Apple Computer, Inc. Classic is a registered trademark licensed to Apple Computer, Inc. Trinitron is a registered trademark of Sony Corporation. Energy Star is a trademark of the Environmental Protection Agency.
 -0- 6/30/93
 /CONTACT: Bill Keegan, Education Public Relations, 408-974-5460; or Amy Bonetti, Product Publicity, 408-974-4522, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California, Florida IN: CPR SU:

TM -- SJ003 -- 7448 06/30/93 19:37 EDT
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Date:Jun 30, 1993
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