Printer Friendly

APPLE CONTEST REWARDS INDIVIDUALS WHO HAVE HELPED 'CHANGE THE WORLD'

 The Premiere Apple Catalog Contest Celebrates
 Making the World a Better Place.
 CAMPBELL, Calif., Jan. 26 /PRNewswire/ -- Making the world a better place can often seem like an impossible task. But last month, more than 2,000 people entered Apple USA's Catalog contest to tell the company how they've changed the world using their Apple personal computers. Of those, ten winners were selected and were awarded Macintosh PowerBook 145 notebook computers. The winners range from a marine biologist who tracks whale sightings and behaviors on his Macintosh computer to a disabled teacher who uses her Macintosh in conjunction with an overhead projector to display her lessons where the whole class can see them.
 The contest was promoted in the premiere edition of The Apple Catalog which was mailed in October to more than 1 million customers. The Apple Catalog, developed to improve Apple's customer service and enhance Apple's communication with customers, contains Apple products, accessories, supplies, peripherals, and third-party products.
 The contest winners are:
 -- Katherine Anderson, low-income housing development
 coordinator, Ithaca, NY
 -- Robert B. Baker, M.D., physician for sexually abused children,
 Bonita, CA
 -- James Boulden, childrens' author, Weaverville, CA
 -- Barbara Cordell, AIDS grant writer, Nacogdoches, TX
 -- Pieter Folkens, marine biologist, San Francisco, CA
 -- Jennifer Laurence, student teacher, Tempe, AZ
 -- Joseph H. Mondello, AIDS foundation co-founder, New York, NY
 -- David B. Phillips, medical device inventor, Annapolis, MD
 -- Phil West, executive director, common cause of Rhode Island,
 Providence, RI
 -- Susan Wolfe, production coordinator, partnership for Organ
 donation, Boston, MA
 "Our goal with Apple computers is to empower users to be their best," said Maureen Loeb, manager of the Apple Catalog for Apple USA. "Judging by the overwhelming response to our 'Change the World' contest, many Macintosh users are doing just that. It's gratifying that we can celebrate their successes through these awards."
 The contest called for customers to send Apple their story of 750 words, together with photographs or samples of their work, by December 15, 1992. An independent judging firm evaluated and scored the entries. A team of Apple catalog representatives and the Apple Catalog design firm, Humbert-Clark of San Francisco, then selected the top 10 winners. The winning stories will be featured in future editions of The Apple Catalog.
 The Apple Catalog takes all orders and catalog requests at 1-800-795-1000, 24 hours per day, seven days a week. Apple Computer, Inc. (NASDAQ: AAPL) is a leading supplier of computers to business, consumer, education, and government markets in the U.S. and a recognized innovator in the personal computer industry. Apple utilizes a network of multiple distribution channels in the U.S. to serve its broad base of customers, including computer specialty dealers, computer superstores, and consumer outlets, which make up the bulk of authorized U.S. resellers; Apple Education Sales Consultants in the K-12
market; Campus Resellers in Higher Education, and Government resellers. Apple received top marks in PC customer satisfaction for 1991 and 1992 from J.D. Powers & Associates.
 Apple, the Apple logo, and Macintosh are registered trademarks of
Apple Computer, Inc. PowerBook is a trademark of Apple Computer,


Inc.
 NOTE TO EDITORS: See following descriptions for details about each winning entry.
 Jennifer Laurence, Student Teacher
 Tempe, Arizona
 While teaching is an attainable goal for many, Jennifer Laurence was told it was an unrealistic one for her. Born with muscular dystrophy, Jennifer has no use of her arms and legs, and only limited use of her fingers. But that hasn't stopped Jennifer. Operating her Apple Macintosh using a mouse in her lap, Jennifer projects her image onto a large overhead monitor where her class can see it. "The computer is to the handicapped what the wheel has been to mankind. Every time I start that wheel turning, by introducing students to the Mac, there is no telling how far they will go...or how many people they, in turn, will affect."
 James Boulden, Author
 Weaverville, California
 When a terminally ill hospice patient, asked Jim Boulden to write something for children that would explain death, Jim and his wife Brett wrote and published a booklet on their Apple Macintosh Plus computer. "Saying Goodbye" won the National Hospice Organization competition for the best in print.
 There are now 300,000 copies of "Saying Goodbye" in use by more than 5,000 elementary schools and half of the hospices in the United States. Boulden Publishing has now published 14 titles on subjects as diverse as divorce, drug abuse, self esteem and AID--all produced on Macintosh computers.
 Barbara Cordell, AIDS Grant Writer
 Nacogdoches, Texas
 Three years ago, Barbara Cordell met Jerry Permenter, a man with a dream of helping people with AIDS. Barbara knew she wanted to help Jerry's group, the East Texas AIDS Project. Since then--armed with her Macintosh computer--she has written more than 15 grants, 12 funded--all for the East Texas AIDS Project. Thanks to the East Texas AIDS Project, clients with AIDS or HIV disease now receive assistance for food, shelter, medicine, lab work, education, testing, case management, transportation to the doctor and much more.
 "I will keep writing grant proposals on my Macintosh until this epidemic has ended," says Barbara. "Together, we truly do change the world."
 Robert B. Baker, M.D., Doctor for Sexually Abused Children
 Bonita, California
 In 1983, Robert B. Baker, M.D., was approached by one of his patients, a child protection worker, who asked if he'd be willing to work with sexually molested children. Willing to help, Dr. Baker had seen 30 children by the end of the first year, and doubled that number in year two.
 During this time Dr. Baker realized his practice's record-keeping was not up to the job, and found his solution in a just-introduced Apple Macintosh 128 computer.
 In addition to keeping his reports on the Macintosh, Dr. Baker developed a library of anatomic drawings that he could modify to suit each individual. "Fortunately, it really was 'the computer for the rest of us,'J" says Dr. Baker. "I absolutely couldn't have done as much without the Mac."
 Joseph H. Mondello, AIDS Foundation Co-Founder, President
 New York, NY
 When Joseph Mondello's six-month old niece Tamara and her mother both died of transfusion-related AIDS in December of 1986, his life was profoundly changed. Within weeks, Joseph and his friend Bruce Detrick started The Tamarand Foundation to bring a colorful roof and childrens' gardens, music and arts programs to AIDS care facilities. Their dream started with a telephone and a Macintosh computer.
 Today, Mondello says the Macintosh remains the focal point of the business side of the Foundation. "(The) Macintosh is the glue that holds it all together. Certainly the Mac is our most important piece of equipment--we'd really be lost without it." Has The Tamarand Foundation changed the world? "I think we've nudged it a little," says Mondello. "And together we have planted some beautiful seeds. Only time will tell how they'll bloom and grow."
 Katherine Anderson, Low-Income Housing Coordinator
 Ithaca, New York
 For 15 years, the Ithaca (New York) Neighborhood Housing Services (INHS) has worked to ensure that families don't have to choose between rent and food or mortgage payments and staying warm.
 Since a non-profit organization has few resources, Katherine Anderson's role as INHS fundraiser is an important one. Katherine tracks all of the INHS donors, runs reports, creates personalized appeal and thank you letters, and edits the newsletter and annual report--all with her Apple Macintosh computer.
 "We're proud to work for a non-profit and proud of all the people we have helped to help themselves. We've changed a lot of peoples' lives for the better and we've made Ithaca look better in the process."
 Pieter Folken, Marine Biologist
 San Francisco, California
 Estimating the number of humpback whales and their movements in our waters is not an easy task, but it is important. This information affects global decisions on the conservation and exploitation of whales. Aiding Oceanic Society biologist Pieter Folken are Macintosh computers. Each whale sighting is logged noting behavior, position and other relevant information. Photographs are taken of the whales with a lens that keeps track of exposure information, time and distance. This information is downloaded into the computer, simplifying the process of matching whales to records. The Macintosh also plugs into the shipboard GPS navigation system which gives location of the whales down to a few meters.
 "In a world suffering from excesses and unrestrained exploitation of an important co-inhabitant, the Macintosh is simplifying a difficult and complex task of returning the oceans to a productive and balanced ecosystem," says Folken. "It's not just changing the world for the better. It's retaining some of the best forever."
 David B. Phillips, Medical Device Inventor
 Annapolis, Maryland
 As a father of four children, David B. Phillips of Annapolis, Maryland thought there must be a better way to take childrens' temperature--something better than inserting a glass tube filled with mercury into their bodies. So, in 1982 David used an Apple II computer to invent and develop his now world-renowned FirstTemp clinical thermometer. The device, currently used in more than 30 countries, has resulted in numerous "copycat" devices such as the $119 model now available for home use.
 But Phillips was not content with having just one medical invention under his belt. He then designed a device which aids in rebuilding the extremity blood flow of older people who have undergone coronary artery bypass surgery. Now Phillips is working on developing a new way to detect breast cancer. He plans to use his new PowerBook 145 to collect clinical data on site, and perform data analysis during travel time.
 Susan Wolfe
 Partnership for Organ Donation
 One third of the individuals now waiting for organ transplants will die before an organ can be found for them. And more than 28,000 Americans are waiting for organ transplants, but only about 14,000 transplants could be performed last year. The Partnership for Organ Donation aims to change those figures. The non-profit organization has used the Macintosh to create educational materials and programs for organ procurement organizations and hospitals to address the problem. According to Susan Wolfe, production coordinator, "We hope...our future efforts will help change the world for the hundreds of thousands of people who will benefit from receiving organ transplants."
 Phil West, Executive Director, Common Cause of Rhode Island
 Providence, Rhode Island
 When Phil West attempted to vote in Rhode Island and was turned away because of a technicality with one of the seven separate forms required for voter registration, he knew there had to be a better way. Just six months later, Phil West had designed a new voter registration form on his Apple Macintosh Plus. The new form was adopted by the state and has enabled thousands to register in local libraries or when they get their driver's license.
 Phil had never used a Macintosh until he came to Common Cause, a grassroots organization with the mission of cleaning up government in Rhode Island. "Throughout the 1992 General Assembly session, we tracked bills on our old Macintosh Plus and on a new Macintosh Classic," says Phil. "In addition to preparing grassroots legislative updates and 'action alerts,' I used our Mac to prepare 'Suggestions for Lobbying Legislators' and dozens of related materials to guide new-comers in talking to their legislators."
 Phil says his new PowerBook 145 will be in the State House with him every day of the new General Assembly session. "It will move Common Cause Rhode Island to a new timeliness in bill tracking, greater accuracy in recording events, and more effective testimony."
 -0- 1/26/93
 /CONTACT: Stacey Byrnes of Apple Computer, Inc., 408-974-6076, or Katy Gillin Boos of Maximum Marketing, 415-851-5360/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

SB -- NYON2 -- 8895 01/26/93 08:17 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 26, 1993
Words:1957
Previous Article:SONY MUSIC ARTISTS TAKE A COMMANDING 10 OF 25 AWARDS AT THE 20TH ANNUAL AMERICAN MUSIC AWARDS
Next Article:FLORIDA GIFT FRUIT PROVIDES SNACK ALTERNATIVE FOR SUPER BOWL SUNDAY
Topics:


Related Articles
APPLE COMPUTER: MUSIC, TECHNOLOGY AND THE ARTS CONVERGE AT BEN & JERRY'S WOMAD IN SAN FRANCISCO
APPLE ANNOUNCES 'COOL TOOLS' AWARDS FOR INTERNET PROGRAMMING EFFORTS
APPLE ANNOUNCES NEW CONTEST FOR MAC OS DEVELOPERS
NEWMEDIA AND APPLE COMPUTER ANNOUNCE THE 'QUICKTIME WEB CHALLENGE' - CREATE A MEDIA RICH WEB PAGE OR ENHANCE AN EXISTING ONE
APPLE'S BACK-TO-SCHOOL 'COOL CASH BACK + COOL TOOLS FOR SCHOOLS' PROMOTION GIVES BACK TO SCHOOLS AND COMMUNITY
APPLE PERSONALIZES INTERNET NAVIGATION
Special Offer Expands Market for Apple eMate 300 to Students, Universities, and Teachers
Apple's Mac OS 8 Beta Release Receives Positive Response; Developers and Customers Laud Major Upgrade to Operating System
Apple Announces Fourth Annual Design Awards for Mac OS Software.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters