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APPLE COMPUTER NAMES O'NEILL DIRECTOR OF NEW CUSTOMER SUPPORT CENTER IN AUSTIN

 APPLE COMPUTER NAMES O'NEILL DIRECTOR OF NEW
 CUSTOMER SUPPORT CENTER IN AUSTIN
 CUPERTINO, Calif., Dec. 5 /PRNewswire/ -- The Apple USA Division of Apple Computer Inc. (NASDAQ: AAPL) today announced the appointment of Jim O'Neill as director of its new Customer Support Center in Austin, Texas.
 In his new capacity, O'Neill, 37, will direct the Customer Support Center's operations, which include corporate and field financial transactions, as well as administration and account management functions. The site will also be the center for Apple's phone-based technical support operations and computer reseller sales support.
 In making the announcement, Robert L. Puette, president of Apple USA, said the appointment of O'Neill reflects the company's commitment in making the Austin Customer Support Center the premier facility of its kind in the computer industry. "Jim O'Neill has made a significant impact in his six years at Apple, and we're confident he will be equally successful in helping us achieve our critical customer satisfaction initiatives," said Puette. O'Neill will report to Ken Ratcliff, vice president of finance and distribution, Apple USA.
 O'Neill is currently heading up Apple's transition team for the Austin facility, including site selection and other start-up activities. The company intends to have the Customer Support Center in full operation by mid-1992.
 Since 1989, O'Neill has served as site director for Apple's Sunnyvale, Calif.-based Support Center, where he was responsible for all business operations and administration functions, including order entry, accounting, product shipment, account management, and customer support activities. From 1986 through 1988, O'Neill served as controller for U. S. Marketing for Apple Computer and as controller for the company's Western Operations group, respectively.
 Prior to joining Apple, O'Neill was employed with Datapoint Corp. in San Antonio, Texas from 1978 to 1985, where he held a number of key management posts in planning and finance. He also worked for Uccel Inc., a software concern, from 1984 until 1985.
 A 1976 graduate of Vanderbilt University, O'Neill earned his MBA from Duke University in 1978. He and his wife, Susan, a native Texan from San Antonio, plan to relocate to the Austin area.
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets personal computer systems for use in business, education and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries.
 Apple and the Apple logo are registered trademarks of Apple Computer Inc.
 -0- 12/5/91
 /CONTACT: Bill Keegan of Apple Computer Inc., 408-974-5460/
 (AAPL) CO: Apple Computers, Inc. ST: California; Texas IN: CPR SU: PER


DG -- SJ001 -- 9516 12/05/91 09:15 EST
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Date:Dec 5, 1991
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