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APPLE COMPUTER BROADENS INTERNATIONAL PRESENCE THROUGH EXPANDED MANUFACTURING AND DISTRIBUTION IN INDIA

 APPLE COMPUTER BROADENS INTERNATIONAL PRESENCE
 THROUGH EXPANDED MANUFACTURING AND DISTRIBUTION IN INDIA
 BOMBAY, India, Oct. 15 /PRNewswire/ --In a move expected to bring Apple technology to millions of potential users, Apple Computer Inc. (NASDAQ: AAPL) today announced that it will begin locally manufacturing select products, as well as expand its distribution in India. India is one of Apple's fastest-growing markets that comprise Apple Pacific.
 Apple has teamed with Digital Equipment (India) Limited (DE(I)L) to manufacture one of its most popular desktop computers, the Macintosh LCII, for the Indian marketplace. DE(I)L is a joint venture between Digital Equipment Corp. and Hinditron, a leading conglomerate of companies in India. DE(I)L will also provide distribution for Apple Computer in India, significantly broadening Apple's market coverage in that country. The agreement with DE(I)L complements an existing distributor agreement that Apple holds with Raba Contel Pvt Limited.
 "Since its inception in 1988, Apple Pacific has aggressively pursued new markets that afford the type of potential India is currently providing," said John Floisand, president of Apple Pacific. "India offers a significant growth opportunity for Apple Far East, by giving us access to the world's largest university-educated population, as well as a newly liberalized economic environment."
 "The possibilities presented by the Indian market are tremendous," said William James, managing director, Apple Far East. "By distributing through DE(I)L and Raba Contel's network, we will be able to give many more Indian consumers a chance to try a Macintosh and experience its trademark ease-of-use."
 As part of its international expansion strategy, Apple plans to increase emphasis on software development by tapping into India's vast resources of programming expertise. As a result, Apple expects to produce a new generation of third-party products and customized solutions not only for users in India, but for consumers in other parts of the world as well. Currently, Apple is working with 10 local software developers and exploring opportunities with additional companies in the areas of software and support.
 As Apple's fastest growing region, Apple Pacific does business in more than 87 countries. Subsidiary offices are located in Toronto; Sydney, Australia; Tokyo; Hong Kong; Taipei, Taiwan; and Singapore.
 NOTE: Apple, the Apple logo and Macintosh LCII are registered trademarks of Apple Computer Inc.
 -0- 10/15/92
 /CONTACT: Nancy Keith Kelly of Apple Computer, 408-974-2133; or Whitney Greer of Regis McKenna, 415-354-4422, for Apple Computer/
 (AAPL) CO: Apple Computer Inc.; Apple Pacific; Digital Equipment (India) Ltd;
 Digital Equipment Corp.; Hinditron; Raba Contel Pvt Ltd. ST: California IN: CPR SU:


TM -- SJ001 -- 0211 10/15/92 08:33 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 15, 1992
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