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APPLE COMPUTER ANNOUNCES NEW PROGRAM FOR MULTIMEDIA DEVELOPERS AT THE '92 MACROMEDIA CONFERENCE

 APPLE COMPUTER ANNOUNCES NEW PROGRAM FOR MULTIMEDIA DEVELOPERS
 AT THE '92 MACROMEDIA CONFERENCE
 SAN FRANCISCO, Oct. 30 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) today introduced a new assistance program designed to spur the development of multimedia products such as interactive books, music and animated content. This new program, called the Apple Multimedia Program, will strengthen Apple's partners' abilities to prosper in the growing areas of multimedia creation and playback, and provide Macintosh computer users with a broader and richer range of computer-based information.
 Today, a growing number of multimedia developers, publishers, and producers are taking advantage of multimedia technologies that are built into all Macintosh personal computers. Technologies such as QuickTime (Apple's architecture to handle dynamic data types such as sound, video and animation), newly enhanced CD-ROM software and CD-ROM-equipped Macintosh computers have enabled developers to create new and different multimedia products.
 The newly created multimedia program will provide multimedia developers with supportive tools and information to enable them to increase their production of multimedia titles and products on Apple platforms.
 "We expect multimedia tools developers, titles publishers, as well as custom developers to respond positively to this new program," said Steve Franzese, manager, Worldwide Multimedia Marketing Group. "The new Apple Multimedia Program will help create a specialized program which invests in our partners and reaffirms Apple as a leader in multimedia."
 "The Apple Multimedia Program represents an expansion of Apple's overall commitment to its developers. The new program complements our existing support offerings," said Kirk Loevner, vice president, Apple Developer Group.
 "Apple's new Multimedia Program will provide developers and publishers some of the critical resources for building profitable new media businesses," said John C. (Bud) Colligan, president & COO, Macromedia. "We are pleased Apple has chosen the Macromedia Users Conference to reach this important group."
 Apple Multimedia Program Components:
 -- Market research reports on the multimedia market
 -- Multimedia Design, Human Interface, and Production Video Series
 -- Multimedia Products Directory and Multimedia Services Directory
 -- Multimedia training
 -- Multimedia guidebooks
 -- Multimedia AppleLink area with marketing and technical
 information visible only to members of the program
 -- QuickTime Forum newsletter
 -- Annual International QuickTime and Multimedia Conference
 -- Third-party discount program
 Pricing and Availability
 The new program is available immediately in the United States and Canada, and will become available worldwide in mid-1993. Annual program fees are $550 for those who enroll before Jan. 31, 1993, and $750 for those joining after Jan. 31, 1993. Apple Associates and Partners are eligible for a $100 discount on membership fees ($450 before Jan. 31; $650 after Jan. 31).
 For more information about joining the Apple Multimedia Program, call 408-974-4897, or send an AppleLink to DEVSUPPORT or an Internet message to DEVSUPPORT@APPLELINK.APPLE.COM.
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks and QuickTime is a trademark of Apple Computer Inc. Macromedia is a trademark of Macromedia.
 -0- 10/30/92
 /CONTACT: Tricia Chan of Apple Computer, 408-974-3886/
 (AAPL) CO: Apple Computer Inc. ST: California IN: CPR SU: PDT


TM -- SJ001 -- 6951 10/30/92 08:32 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Oct 30, 1992
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