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 CUPERTINO, Calif., Oct. 26 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL), today announced that it will host the first international Newton Platform Development Conference on Dec. 7-8, 1993 at the Santa Clara Convention Center, Santa Clara, Calif. This industry- wide event for the Newton platform is designed to offer developers an opportunity to join the growing family of companies from around the world who are lining up behind Newton technology.
 Industry support for the Newton platform continues to gain momentum. More than 1,600 Newton development systems -- Newton Toolkits -- have been sold throughout the world. Since the introduction of the Newton MessagePad on Aug. 2, at MacWorld Boston, many developers have demonstrated applications based on Newton technology. Over 40 applications and titles have been announced for the Newton platform by third party and in-house corporate developers, covering a wide range of solutions including communications, healthcare, sales force automation, finance, office productivity, education, real estate, and travel.
 "We are excited about the level of enthusiasm with which the developer community has embraced Newton technology," said Philip Ivanier, manager of the development relations group for Apple's Personal Interactive Electronics (PIE) division. "This will be the first of many conferences designed to expand the broad range of applications which have already been developed for the Newton platform, and will facilitate the widespread adoption of Newton technology."
 The conference will offer:
 -- Three separate specialized tracks:
 - Orientation to Newton Development -- For beginning Newton
 - Advanced Newton Development -- For developers who have Newton
 development experience.
 - International Newton Marketplace -- A marketing and business
 managment overview of the markets and business opportunities
 represented by the Newton platform.
 -- Over 20 comprehensive sessions covering a variety of development topics:
 - Developing with the Newton Toolkit
 - Advanced Newtonscript programming
 - Vertical market solutions
 - Application design and performance optimization
 - Working with the View System
 - Building communications into your applications
 - Software distribution
 - Developing electronic books for Newton
 -- A chance to learn about new development opportunities, partners, product plans and communications services.
 To register for the first international Newton Platform Development Conference, U.S.-based applicants should call 800-800-6812 or 800-301-9009, or send a message to Knowledge Industry Publications Inc. (KIPI), on AppleLink: KIPI1. KIPI, a major event producer, is the show producer. Applicants based outside the United States should call 914-328-9157.
 Registration fees are $495 for the first company representative, and $395 for each additional company representative and/or registered owners of Newton Toolkit.
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets personal computer, server and personal interactive electronic systems for use in business, education, home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries across the world.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks; Newton and MessagePad are trademarks of Apple Computer, Inc.
 -0- 10/26/93
 /NOTE TO EDITORS: See Apple Newton Fact Sheet below for additional information.
 Apple Newton Fact Sheet
 Apple's Newton MessagePad, a handheld communications assistant that allows people to gather, manage, and share information through many communications methods available to us today, was introduced in early August 1993, at the MacWorld Expo in Boston. The MessagePad shipped nationwide on Labor Day, and was launched in the United Kingdom on Sept. 16, 1993. By the end of Setpember 1993, more than 50,000 MessagePad units had been purchased in North America and the United Kingdom. In addition, Sharp's Newton Product, the ExpertPad, has reported strong initial sales.
 Partners and Licensees
 Apple, Sharp, Siemens/ROLM, Motorola and Matushita have been joined by Alcatel, Ameritech, ARM, Bell South, British Telecom, Cirrus Logic, Duetsche Telekom, GEC Plessey Semiconductors, LSI Logic, and US West to make the Newton platform an integral part of personal communications in products and markets worldwide.
 Large Corporations
 The Newton MessagePad has received notable endorsements from some major institutions and corporations. Coca-Cola, Monsanto, American Express, ProMED and others are implementing plans to incorporate Newton technologies into their information systems strategies.
 The Newton Connection Kit for Macintosh, which Apple shipped earlier in September, enables information to be synchronized and updated automatically between the Macintosh and the Newton MessagePad when the two are connected. Newton developers are provided with interfaces which enable them to take advantage of the "Smart Synchronization" technology employed by the kit, allowing third party Newton applications to have full connectivity with the desktop environment. Apple intends to introduce the Newton Connection Kit for Windows in the near future.
 Wireless Messaging
 Apple introduced the Newton Wireless Messaging Card and the Apple Wireless Messaging Service delivered by MobileComm earlier this month. The service is available to users of the Newton MessagePad communications assistant, and other Newton products created by licensees of Newton technology. This service allows Newton customers in the United States to receive wireless messages through the paging network provided by MobileComm, a subsidiary of BellSouth Corporation.
 The MessagePad is the first in a family of products based on Newton technology; others will be introduced in the future by both Apple and its licensees./
 /CONTACT: Jennie Tsunekawa, 408-974-4104, or Emma Bufton, 408-974-1856, both of Regis McKenna for Apple/

CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ002 -- 6701 10/26/93 08:16 EDT
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Publication:PR Newswire
Date:Oct 26, 1993

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