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APPLE COMPUTER, SINGAPORE'S NATIONAL SCIENCE TECHNOLOGY BOARD ANNOUNCE JOINT RESEARCH, DEVELOPMENT CENTER

 APPLE COMPUTER, SINGAPORE'S NATIONAL SCIENCE TECHNOLOGY BOARD
 ANNOUNCE JOINT RESEARCH, DEVELOPMENT CENTER
 SINGAPORE, Aug. 13 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) and the National Science and Technology Board (NSTB) announced today the opening of the Apple-ISS Research Center to conduct joint technology research in Singapore.
 The center, jointly operated by Apple Computer and the Institute of Systems Science (ISS), an affiliate of the National University of Singapore, will have
the charter to develop future technologies that focus on Asian markets. In addition, the center will conduct research and development in language related technologies such as handwriting and speech recognition with a particular emphasis on Asian languages. Development will also focus on the growing area of telecommunications.
 "This center reinforces Apple's commitment to investing in technological advances around the world and underscores the importance of Apple's products as platforms for the global marketplace", said David Nagel, senior vice president of Apple's Advanced Technology Group. "Furthermore, through this joint venture Apple will be well-positioned to participate in the region's robust growth as the Asian markets continue to gain importance in the global economy."
 "Our infrastructure and our strengths in information technology expertise and manpower make Singapore the ideal location for an R&D center", said Liew
Mun Leong, Executive Director of the NSTB. "The


Apple-ISS Research Center exemplifies NSTB's commitment in supporting collaborative R&D efforts between the public and private sectors. It also underlines our desire to develop core technological niches to enhance Singapore's economic competitiveness. NSTB will continue to advocate joint ventures of similar nature with international companies."
 George White of Apple's Advanced Technology Group has been named manager of the Apple-ISS Research Center, and will be based in Singapore. A supervisory board comprised of representatives from Apple, the ISS and the NSTB will determine the center's research directions and strategies. Staffed by engineers and research scientists, the center will also conduct market studies and explore business opportunities for the technologies being developed in Singapore.
 Asian specific technology requirements are the main focus of the Apple-ISS Research Center. Efforts will focus on new technologies that cater to the complex writing systems in Asia, such as Chinese. In addition, as telecommunications plays an increasingly important role in computing, and while standards and regulations differ in Asia, Apple sees the opportunity to work with local committees and government bodies to assist with setting standards for the Asian marketplace.
 Apple's long-standing presence in Singapore dates back to 1981 when Apple established a manufacturing facility. Since then, a sales and marketing subsidiary was opened in 1989 to meet the growing market demand in the Republic.
 The NSTB was established in 1991, as a statutory body under Singapore's Ministry of Trade and Industry. It is responsible for developing Singapore into a center of excellence in science and technology, including the establishment of science and research facilities.
 The ISS is one of several research institutes in Singapore that is fully backed by the NSTB. Affiliated with the National University of Singapore, the ISS was set up to carry out leading-edge research in the field of information technology and will provide Singapore with the technical leadership that is essential to meet its goals in the development and utilization of information technology.
 Apple Computer Inc. develops, manufactures and markets personal computer systems for use in business, education, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more that 120 countries. Apple has redefined computing to mean empowerment of the individual. It seeks, through technology, to provide people with easy and affordable access to information and computing power.
 -0- 8/13/92
 NOTE: Apple and the Apple logo are registered trademarks of Apple Computer Inc.
 /CONTACT: Nancy Keith Kelly of Apple Computer Inc., 408-974-2133; or Gabi Schindler of Regis McKenna Inc.,415-494-2030, for Apple Computer/
 (AAPL) CO: Apple Computer; National Science and Technology Board ST: California IN: CPR SU:


RM -- SJ003 -- 9453 08/13/92 08:15 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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