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APPLE BRINGS ONE-BUTTON SCANNING AND PROFESSIONAL QUALITY IMAGES TO WINDOWS ENVIRONMENT

 APPLE BRINGS ONE-BUTTON SCANNING AND PROFESSIONAL QUALITY
 IMAGES TO WINDOWS ENVIRONMENT
 CUPERTINO, Calif., March 23 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) today introduced in the United States the Apple OneScanner for Windows with revolutionary "one-button" scanning technology that brings the hallmark Macintosh computer ease-of-use and professional quality results to the Windows environment for the first time. It is clear that business users are increasingly aware of the value of images in their documents and presentations. The OneScanner for Windows, like the award-winning OneScanner for the Macintosh, has an Autoscan setting that lets even novice users create letters, notices and presentation graphics with more interest and impact by easily and quickly incorporating into them high-quality photography and artwork.
 "The success of Apple's two-year-long strategy of aggressive pricing and broadened distribution has led to rapid acceptance of Macintosh computers in business offices, creating mixed environments where DOS and Windows had been the only choices," said Fred Forsyth, senior vice president and general manager, Macintosh Hardware Division. "These mixed environments have created a large new base of customers for Apple peripherals that embody the Macintosh concepts of plug-and- play and operating simplicity," he added. "Users who are familiar with the operation of the OneScanner for the Macintosh have indicated that they would like the same intuitive one-button control and powerful capabilities of a scanner for Windows. The OneScanner for Windows incorporates many advanced new features that, along with the Personal LaserWriter NTR and LaserWriter IIf and IIg printers, will open the world of imaging and graphics to more users than ever before."
 The Apple OneScanner for Windows scans images quickly in up to 8 bits or 256 levels of gray -- nearly photographic quality -- and includes Ofoto scanning software, a breakthrough scanning application developed in conjunction with Light Source Inc., of Greenbrae, Calif. Ofoto, first introduced the Apple OneScanner in October 1991, which is the first one-step scanning software for both novice and professional users. It offers many unique benefits. For instance, users can use the one-button Autoscan feature to automatically control all aspects of the scanning process from setting brightness and contrast to straightening and cropping images to adjusting images for the printer or output device being used. More experienced users, however, who want to explore special effects and individual variations with scanned images, have a wide range of manual options to control all aspects of scanning.
 The Autoscan (one-button) feature removes all the complexities of image scanning, while assuring users of high quality results. It frees casual users from the frustrations of "trial and error" scanning and lets them concentrate on the final look of their documents, presentations, or multimedia creations.
 Ofoto also incorporates a new technology called Adaptive Calibration which ensures the highest possible quality for scanned documents delivered to any printer or output device. This process uses an Ofoto-generated gray scale chart to provide feedback to the system through the scanner. The results are the best possible output of a scanned image, whether the user has a low-cost ink jet printer, a midrange laser printer or professional quality offset press. In addition, high-quality rotation and scaling routines also contribute significantly to the quality of documents. The scanned image looks like the original without the wide swings in brightness and contrast and loss of detail that are typical of other scanners.
 "When we designed Ofoto for the Apple OneScanner," said Michael Solomon, president of Light Source Inc., "our objective was to have it automatically make a scanned photographic image look like the original, freeing the user to concentrate on expressing an idea with both words and pictures. Ofoto achieves this level of simplicity and still provides the quality results and sophistication required by experts. We are delighted to see Ofoto now operating in both Macintosh and Windows environments."
 Apple believes that the OneScanner for Windows has the ease of use, professional quality, and modest price that will appeal to a broad range of Windows users, especially in offices, schools and publications departments where Macintosh and DOS systems with Windows work side by side or on networks. Anyone who wants to create documents or presentations that communicate better because of their visual content will benefit from the OneScanner for Window's simplicity and speed. And in offices where optical character recognition (OCR) is being contemplated, the OneScanner's ability to automatically straighten scanned documents will increase OCR productivity.
 A "Try-Pack" of Caere Software's OmniPage Professional OCR program is included with each OneScanner for Windows to let users explore the value of character recognition in their work. Pricing and Availability
 The Apple OneScanner for Windows includes scanner hardware, a SCSI board for the PC, a cable, the Ofoto software, and the Caere OmniPage Professional trial version. It has a U.S. suggested retail price of $1,299. It will be available in the United States in April and in selected areas worldwide by summer though authorized Apple dealers. Pricing outside the United States may vary.
 -0- 3/23/92
 NOTE: Apple, the Apple logo, Macintosh, and LaserWriter are registered trademarks; OneScanner is a trademark of Apple Computer Inc. Ofoto is a trademark of Light Source Inc. Windows is a trademark of Microsoft Corp. OmniPage is a registered trademark; Try- Pack is a trademark of Caere Corp.
 /CONTACT: Pat Kinley or John Cook of Apple Computer Inc., 408-974-3145/
 (AAPL) CO: Apple Computer, Inc. ST: California IN: CPR SU: PDT


RM -- SJ002 -- 0394 03/23/92 08:16 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Mar 23, 1992
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