Printer Friendly

APPLE ANNOUNCES WORLDWIDE AVAILABILITY OF THE APPLE MULTIMEDIA PROGRAM

 MACWORLD, Tokyo, Feb. 9 /PRNewswire/ -- Apple Computer, Inc. (NASDAQ: AAPL) today announced the worldwide availability of the multimedia developer program through APDA, Apple's source for developer tools. The worldwide Apple Multimedia Program is designed to spur the development of multimedia products. The program provides marketing and technical information that enable Apple's partners all over the world to prosper in the growing areas of multimedia creation and playback.
 The Apple Multimedia Program has been well received in the United States and Canada since its inception in December 1992. Currently, over one hundred members have joined the program, representing the developer, consultant, producer, and systems integrator/VAR communities.
 There is a growing number of multimedia developers that take advantage of multimedia technologies that are built into all Macintosh personal computers. Technologies such as QuickTime (Apple's architecture to handle dynamic data types such as sound, video, and animation), newly enhanced CD-ROM software and CD-ROM-equipped Macintosh computers have enabled developers to create new and different multimedia products.
 "The availability of the Apple Multimedia Program worldwide represents Apple's continuing commitment to fulfilling the needs of the worldwide developer community," said Kirk Loevner, vice president of Apple's Developer Group.
 "The Apple Multimedia Program will provide our global multimedia community with critical resources for building profitable new media businesses," said Satjiv Chahil, vice president of Apple's New Business Initiatives Group. "We are pleased to be bringing our successful program to developers worldwide and reaffirming our leadership in multimedia."
 Apple Multimedia Program
 Apple Multimedia Program starter kit and quarterly mailings include the following:
 Market Research Reports
 -- Multimedia Developers and Producers: Industry Assessment
 -- CD-ROM and Laserdisc Trends
 -- Future reports on emerging multimedia market opportunities and
 important industry trends
 Multimedia Design, Human Interface, and Production Video Series
 (in PAL and NTSC format)
 Guidebooks
 -- The Best of The QuickTime Forum
 -- Apple CD-ROM Handbook
 -- Apple CD-ROM Technical Guidebook
 -- The World of Macintosh Multimedia
 -- Demystifying Multimedia
 -- More guidebooks to help developers create multimedia products
 QuickTime 1.5 Developer CD-ROM
 Pricing and Availability
 The Apple Multimedia Program materials will be available in mid- March, 1993 through APDA. For specific price and availability information in your region, please refer to the attached list of international APDA offices.
 The Apple Multimedia Program is currently available in the United States and Canada. A special introductory discount is available to those who join before July 31, 1993. For more information about joining the program in these two countries, call 408-974-4897, or send an AppleLink to DEVSUPPORT or an Internet message to DEVSUPPORT@APPLELINK.APPLE.COM.
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks and QuickTime is a trademark of Apple Computer, Inc.
 -0- 3/9/93
 /CONTACT: Tricia Chan of Apple Computer, Inc., 408-974-3886/
 (AAPL)


CO: Apple Computer Inc. ST: Tokyo IN: CPR SU: PDT

LD -- NY009 -- 4398 02/09/93 03:09 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 9, 1993
Words:468
Previous Article:APPLE ANNOUNCES NEW STANDARD CONFIGURATION FOR LASERWRITER PRO 600
Next Article:CPAC NET INCOME UP 50 PERCENT IN THIRD QUARTER AND YEAR-TO-DATE
Topics:


Related Articles
APPLE COMPUTER ANNOUNCES NEW PROGRAM FOR MULTIMEDIA DEVELOPERS AT THE '92 MACROMEDIA CONFERENCE
APPLE SHIPS QUICKTIME FOR WINDOWS TO PROVIDE CROSS-PLATFORM MULTIMEDIA STANDARD
APPLE COMPUTER AND MACROMEDIA ANNOUNCE BROAD WORKING RELATIONSHIP TO INCREASE USE OF MULTIMEDIA TECHNOLOGIES
APPLE EXECUTIVE DIERY UNVEILS CROSS-PLATFORM MULTIMEDIA PRODUCTS AND INITIATIVES
APPLE AND MACROMEDIA UPDATE PROGRESS IN FURTHERING MULTIMEDIA TECHNOLOGY INITIATIVES
APPLE ANNOUNCES UPDATES TO THE APPLE MULTIMEDIA PROGRAM
APPLE OFFERS NEW MULTIMEDIA AUTHORING TOOLS; FUTURE PRODUCTS EXPECTED TO DRIVE DEVELOPMENT OF MULTIMEDIA TITLES
APPLE'S PIE DIVISION ANNOUNCES NEWLY PUBLISHED TITLES AND PLANNED TITLE DISTRIBUTION AGREEMENTS AT DIGITAL WORLD '93
NEW GENERATION OF APPLE PRODUCTS MAKES MULTIMEDIA MORE ACCESSIBLE, AFFORDABLE FOR MACINTOSH AND PC CUSTOMERS
NEW APPLE MULTIMEDIA PROGRAM WORLD WIDE WEB SITE NOW AVAILABLE

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters