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APPLE ANNOUNCES SUPPORT FOR ENHANCED CD; NEW INTERACTIVE MUSIC PROGRAM UNVEILED

 QuickTime Technology An Integral Component of New Program
 CUPERTINO, Calif., Nov. 10 /PRNewswire/ -- Imagine playing your favorite audio CD, then watching the artist describe his thoughts behind the music. Or, sitting at your desk, watching the Fourth of July Boston Symphony concert -- complete with fireworks exploding across your computer screen. This will become possible, thanks to an emerging industry standard supported by Apple Computer Inc. (Nasdaq-NNM: AAPL) that combines audio and computer technology. At its Multimedia Festival for press and analysts here today, Apple made a series of announcements that make it easier for music professionals to use Apple technology in creating interactive music products.
 Apple Announces Support for Enhanced CD
 First, Apple announced its support for the emerging standard for enhanced CD. An enhanced compact disc can be played not only on an audio CD player, but also in a CD-ROM player attached to a computer. Companies in the music and software industries have been working together to create a standard for a new generation of compact discs called enhanced CDs -- sometimes referred to as "CD Plus."
 "Apple kick-started the market for CD-ROMs and now is bridging the gap between the computer industry and the entertainment world," commented Ian Diery, executive vice president and general manager of Apple Computer's Personal Computer Division. "We are 100% behind the Recording Industry Association of America's efforts to facilitate the development of the enhanced CD format."
 "The news from Apple is very exciting," said Norman Beil, vice president of New Media at Geffen Records. "The recording industry looks forward to using interactive technology to enhance the music listening experience. Apple's announcement today is a giant step towards realizing that dream."
 Enhanced compact discs offer many benefits to developers, consumers and retailers. Because enhanced CD technology is based on an emerging industry standard, developers will find it easy to author these multi-session, dual-purpose discs. In addition, developers can use existing musical material and add interactive multimedia content to create an entirely new experience. Consumers can purchase one disc and either enjoy it as a music CD or as an interactive multimedia title. Retailers are endorsing the enhanced compact disc concept because it results in one product rather than three separate items -- audio CD, Apple Macintosh CD-ROM, Windows CD-ROM -- that take up valuable shelf space.
 New Interactive Music Developers Program Unveiled
 Second, Apple outlined its plans to extend its well-established Apple Multimedia Program to music professionals. The Apple Multimedia Program is designed to spur the development of multimedia products by providing marketing and technical information to its more than 1,500 members in the growing areas of multimedia authoring and playback. The new Interactive Music Developers Program will provide music publishers and professional musicians with what they need to create interactive CDs that can be played not only on audio CD players, but also Macintosh and Windows computers. Specifically, the new program will offer informational materials, tools, worldwide seminars and events.
 "It's about time," said Thomas Dolby, musician and multimedia developer. "Apple has always had great technology. Now they are backing that up with a new program and helping us to explore the future."
 QuickTime an Integral Component of New Program
 Finally, Apple announced that increasing numbers of music professionals are using the company's QuickTime technology in creating multimedia products.
 "We think the QuickTime approach to interactive music is a powerful and elegant solution, because QuickTime is an open cross-platform standard," said Ty Roberts, co-founder of Ion, a Bertelsmann Music Group company. "It is a natural solution for the music industry because the creative services departments of the record labels already use Macintosh."
 Using QuickTime -- Apple's cross-platform multimedia software -- music professionals can create material that incorporates sound, video, text, graphics and animations and deliver that content to many different platforms -- including Macintosh and Windows computers and enhanced CDs. Apple's QuickTime is already a standard for interactive music CD-ROMs such as Peter Gabriel's trend-setting Xplora. Yesterday, Apple announced that QuickTime 2.0 for Windows is now shipping; the Macintosh version has been available since June. QuickTime 2.0 is significant as it allows for larger, faster video -- resulting in a more TV-like experience for the consumer.
 Apple expects the Interactive Music Developers Program to be available for musicians and music publishers by the end of this year. For more information, call (408) 974-1323; AppleLink: MUSICMAKER; or email: Musicmaker@applelink.apple.com.
 Apple Computer, Inc., a recognized pioneer and innovator in the information industry, creates powerful solutions based on easy to use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets products, technologies and services for the business, education, consumer, scientific & engineering and government markets in over 140 countries.
 NOTE: Apple, the Apple logo, Macintosh and QuickTime are registered trademarks of Apple Computer, Inc. registered in the U.S. and other countries. Other products or companies mentioned may be trademarks or registered trademarks of the respective companies and are used with no intent to infringe upon that trademark.
 -0- 11/10/94
 /CONTACT: Katy Boos of Apple Computer, Inc., 408-974-4451, or email: gillin.k@applelink.apple.com/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

RB -- SJ008 -- 3902 11/10/94 15:30 EST
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Date:Nov 10, 1994
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