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APPLE ANNOUNCES MIXED-ENVIRONMENT IMAGING STRATEGY

 APPLE ANNOUNCES MIXED-ENVIRONMENT IMAGING STRATEGY
 CUPERTINO, Calif., March 23 /PRNewswire/ -- Apple Computer Inc.


(NASDAQ: AAPL) today expanded the market for its line of printers and scanners by further supporting customers in mixed environments, where users work with both Apple Macintosh computers and DOS systems running Windows.
 Apple introduced two new products for mixed-environments, the Apple OneScanner for Windows and the Personal LaserWriter NTR. Apple will also provide more cross-platform optimization on future imaging products.
 Strategic marketing moves by Apple over the past two years, including aggressive pricing and broadened distribution policies, have resulted in more and more Macintosh computers in business settings. As a result, many offices now install both Macintosh and Windows-based systems on their networks.
 "This strategy is a direct result of the success of our market share efforts," said Fred Forsyth, senior vice president and general manager, Macintosh Hardware Division. "Our research now indicates that almost 50 percent of all Macintosh computers are being used in mixed environments. We're moving to provide support of Macintosh owners operating in those situations by providing peripherals that will work seamlessly on other systems.
 "Apple clearly sees the opportunity of selling to this broader base of users," said Forsyth. "These new customers can benefit from Apple's experience in publishing and our great imaging technologies. We also believe that we can uniquely provide systems that are even easier to set-up and use than any currently available.
 "We also have a history of selling into networked environments. For example, the new laser printer is not the first Apple LaserWriter to be used in Windows environments. Company data indicates that 20 percent of the LaserWriter IIg printers sold since they were introduced last October are located on high-traffic business networks. And early versions of the LaserWriter have always existed in DOS environments," added Forsyth.
 The company is developing a series of products to support this strategy. The first two were announced today.
 The Apple Personal LaserWriter NTR is a low-cost, high-speed RISC- based laser printer, the first in the Apple laser family to add a parallel port to optimize the interface with DOS/Windows personal computers. Windows users already have the software for Apple's LaserWriters included in the printer setup.
 And, like all previous LaserWriters, it also has RS-232 (serial) and AppleTalk connections built in; unlike most other printers, it uses a new "all-ports-active" technology that lets it operate seamlessly for all users. It features the careful and attractive industrial design that typifies Apple hardware, and because it has both PostScript and TrueType engines in ROM for speedy page- description generation, it promises to be the fastest laser printer in its class. In independent benchmark testing in both the Macintosh and Windows operating environments, the NTR printed graphics and test- based documents up to three times faster than competing printers.
 The Apple OneScanner for Windows has revolutionary "one-button" scanning technology that brings Apple's ease-of-use human interface philosophy to Windows. Delivering 256 shades of gray, the OneScanner features Ofoto software developed by Apple and Light Source, Inc. that lets even novice users create documents and presentation graphics with more interest and impact by easily and quickly incorporating into them attractive photography and artwork.
 Pricing and Availability (SRP)
 Apple Personal LaserWriter NTR $2,199
 Apple Personal LaserWriter Upgrade Kit $1,249
 OneScanner for Windows $1,299
 Apple expects to begin delivery of products in the United States through authorized resellers in April. Availability and pricing outside the United States will vary.
 -0- 3/23/92
 NOTE: Apple, the Apple logo, Macintosh and LaserWriter are registered trademarks; OneScanner is a trademark of Apple Computer, Inc. Ofoto is a trademark of Light Source, Inc. Windows is a trademark of Microsoft Corp. PostScript is a trademark of Adobe
 /CONTACT: John Cook ofApple Computer Inc.,408-974-3145/
 (AAPL) CO: Apple Computer ST: California IN: CPR SU: PDT


DG -- SJ001 -- 0393 03/23/92 08:15 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Mar 23, 1992
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