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APPLE ANNOUNCES LICENSING STRATEGIES AND ALLIANCES FOR NEWTON TECHNOLOGY

 HANNOVER, Germany, March 25 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today made a number of announcements underlining its commitment to make its Newton technology a pervasive standard available to the computer, consumer and telecommunications industries. Apple aims to license key technologies to companies who can manufacture and market a variety of exciting new products -- based on Newton technology -- to a broad range of customers. Newton is a family of personal digital assistant (PDA) products and technologies from Apple Computer due to be launched later this year. Newton technologies have been designed in such a way that key elements and components can be licensed to third parties. Several companies have announced their commitment and support for Newton technologies. Among them are:
 -- Sharp Corp.
 Sharp Corp., Apple's strategic ally in the development and manufacture of Newton, has recently announced that it is to be a licensee of the ARM chip which will be at the heart of the Newton family. Sharp joins two other ARM licensees, VLSI (NASDAQ-NMS: VLSI) and GEC-Plessey.
 -- Motorola
 Motorola (NYSE: MOT) has announced an agreement with Apple Computer Inc. to license Apple's Newton technology in order to manufacture and market a handheld device featuring integrated, wireless communications capabilities based on the Newton operating system.
 -- Siemens Private Communications Systems Group and ROLM
 Apple and Siemens announced their plans to collaborate on the development of NotePhone, a combination of Siemens-ROLM telephony and Newton technology which will provide access to telephone and fax features.
 -- Cirrus Logic
 Cirrus Logic (NASDAQ-NMS: CRUS) has announced their support of Newton technology by developing and supplying Newton-compatible chipsets for use by licensees of the Newton operating system and by Apple itself in its planned Newton products.
 -- Kyushu Matsushita Electric
 Kyushu Matsushita Electric (KME) announced an agreement to license the Newton operating system from Apple for use in future products. Apple and KME also intend to explore the opportunity to include KME-provided technology in future Newton family products.
 -- LSI Logic
 LSI Logic (NYSE: LSI) is manufacturing an Application-Specific Integrated Circuit (ASIC) chip for Newton PDA's. The ASIC provides the interface between the microprocessor, the memory and the user interface. The device is cell-based, full-custom and uses 1-micron process technology.
 Announcing the agreements, Gaston Bastiaens, vice president and general manager, Personal Interactive Electronics (PIE) division at Apple, said, "Today we are setting the stage to create a worldwide standard for personal digital assistants available to the entire industry. This will allow the computer, consumer electronics and telecommunications industries to come together to provide a rich, integrated platform for the development community -- and ultimately for all of their customers. We are very pleased with our progress so far, and look forward to joining with others in creating exciting new products based around Newton technologies."
 NOTE: Apple and the Apple logo are registered trademarks and Newton and PowerCD are trademarks of Apple Computer Inc. Siemens is a registered trademark of Siemens Aktiengesellschaft; and NotePhone is a trademark of Siemens. ROLM is a registered trademark of ROLM Co. ARM is a trademark of Advanced RISC Machines Ltd.
 -0- 3/25/93 R
 /NOTE TO EDITORS: See attached Licensing Newton white paper for additional information:
 Attachment: Licensing Newton
 " ... as different industries converge and as these technologies come together, no single company will be able to control all that is needed to meet customer demand. This means that alliances will become increasingly important in the coming years" -- John Sculley, Shareholders' Meeting, January 1993.
 Apple's Newton Licensing Strategy -- Summary
 1. We have developed a portfolio of licensable products, based on Newton technology.
 2. We are committed to broadly licensing these products in order to create a standard.
 3. We plan to retain control of the Newton architecture to maintain consistent user experience.
 Companies working with Apple on Newton:
 -- Sharp Corp.
 -- Siemens AG & ROLM
 -- Motorola Inc.
 -- Cirrus Logic
 -- Kyushu Matsushita Electric
 ARM Semiconductor Partners:
 -- GEC Plessey Semiconductors
 -- Sharp Corp.
 -- VLSI Technology
 Apple Computer Inc. has shown that it can create 'hit products'. The Macintosh Classic, LC and PowerBook have each been both critically and popularly acclaimed. Apple believes that Newton technology will be another success. At the Consumer Electronics Show in 1992, Apple Chairman John Sculley coined the term Personal Digital Assistant, and indicated that Apple would have an offering in this brand new category. As we expected, many other companies soon afterwards announced that they had "PDAs" under development. Apple however had laid the ground and created the demand. We now have a licensing strategy which is designed to manage the complex business relationships that are required in order to bring this nascent industry to the market.
 Apple's Personal Interactive Electronics Division has announced that it will license its Newton technology -- what does this mean?
 As we have developed Newton technologies we have discovered ever-increasing ways in which customers would like to use these technologies. We believe that these core Newton technologies stand at the crossroads of the computer, consumer and communications industries, offering customers completely new ways of working and opportunities to re-engineer the ways that they work, learn and play.
 As industries and competing businesses converge, we see vibrant new interdependencies being created which demand that major industry players become co-operators in these new emerging businesses. This is new ground for many companies, including Apple. The strength of Newton technologies is such that we intend to come to the market accepted as the PDA standard.
 As we have shown our Newton technology to potential partners, customers and developers they have seen the potential that it brings to their products and businesses. Often other businesses have seen Newton technologies as a possible catalyst to bring to life many of the ideas and plans that they are holding for their own future products.
 We intend to reach out to a broad range of licensees. With these licensees we hope to make Newton an industry standard by delivering compatibility and unique performance capabilities to a broad range of customers. By adding additional licensees who bring valuable knowledge, skills and technology to the Newton platform we think we are better able to meet customers needs as industries converge and whole new classes of products come to market.
 Already several major corporations have indicated agreement to work with Apple on Newton technology. Our key partner in the development of Newton is Sharp Corp. Other recently announcements included Siemens AG, Motorola, Cirrus Logic and Kyushu Matsushita Electric. The ARM chip, at the heart of Newton, has been licensed to GEC-Plessey, VLSI and Sharp Corp.
 We believe that we have developed a world-leading set of technologies in Newton. We expect market acceptance for not only Apple's implementation but also those of our licensees to be extremely high. This should give customers a wide variety of choices, in a wide variety of locations -- with the promise of the quality and innovation signified by the Newton logo on the product. This large market will also lead to a wide range of applications, delivered in many different ways -- online, off-the-shelf, through the mail, etc. Apple's online services are planned to be available to Newton-licensed products, providing such things as news, weather, sport, travel planning, financial services, mail and so on.
 We have developed a portfolio of licensable products and have created a package which allows corporations to make use of years of quality Apple research and development in order to quickly bring innovative products to market. The anticipated compatibility between licensee and Apple products should allow each participant's offerings to take advantage of a full range of software and accessories which will be developed by a whole community of developers including Apple, its licensees and other third parties. Apple also plans to create a comprehensive online business that offers a compelling range of services to owners of licensees' products.
 We intend to have a broadly accepted standard, and to work with our licensees to bring exciting innovative products to the market. In order to maintain the standard and grow the business for the benefits of developers, licensees and customers, we plan to maintain control of the Newton architecture. We see this as essential to meet the needs of -- and justify the investment of -- our licensees. Apple will encourage the development of innovative products: one of the benefits of Newton technology is its flexibility, and we want to encourage licensees to take advantage of that in their products.
 We want to create a broad, vigorous base of licensees. We are developing industry-leading technology and we intend to support licensees worldwide who want to take advantage of that by bringing to their customers exciting, imaginative products.
 NOTE: Apple, the Apple logo and Classic are registered trademarks and Newton and PowerBook are trademarks of Apple Computer Inc. ARM is a trademark of Advanced RISC Machines Ltd. Siemens is a registered trademark of Siemens Aktiengesellschaft. ROLM is a registered trademark of ROLM Co./
 /CONTACT: Frank O'Mahoney of Apple Computer, 408-974-5420; or Laurence Clavere of Apple Europe, 33-1-49-01-48-82/
 (AAPL VLSI MOT CRUS LSI)


CO: Apple Computer Inc.; Sharp Corp.; VLSI Technology; GEC Plessey;
 Motorola; Siemens Private Communications Systems Group;
 Cirrus Logic; Kyushu Matsushita Electric; LSI Logic ST: California IN: CPR SU:


GT -- SJ002R -- 9417 03/25/93 09:17 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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