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APPLE ANNOUNCES EARLY CHILDHOOD CONNECTIONS PACKAGE AT NAEYC '93

 ANAHEIM, Calif., Nov. 11 /PRNewswire/ -- Apple USA's Education division, demonstrating its commitment to the growing preschool segment of the education market, today introduced the Apple Early Childhood Connections package before an audience of leading early childhood professionals at the National Association for the Education of Young Children (NAEYC) conference.
 Built around the powerful Apple Macintosh LC 520 computer system with built-in CD-ROM capabilities, the Early Childhood Connections package features a library of the leading early childhood development software and CD-ROM titles, as well as comprehensive teachers' guides and support materials.
 The preschool market, which is defined as a segment within the U.S. education system serving the needs of children three to five years of age, is comprised of approximately 18 million children, almost half of which are currently enrolled in preschool or daycare programs. Institutions currently serving the preschool market include not-for- profit, for-profit, public and private organizations.
 According to Jeff Orloff, manager of national programs marketing for Apple USA's Education division, "The Early Childhood Connections package expands on Apple's leading K-12 Early Language Connections program, which is part of the popular Apple Education Series product family. By offering a totally integrated solution -- hardware, software, and teacher support materials -- the Early Childhood Connections package will allow early childhood educators to easily integrate these powerful new learning tools into their existing preschool curriculum."
 The cornerstone of the Early Childhood Connections package is the Macintosh LC 520, which integrates a built-in AppleCD 300i CD-ROM drive, a 14" color monitor, microphone and stereo speakers into one complete system. Bundled software titles including interactive CD-ROM and audio CDs provide learning readiness solutions in reading, mathematics, literature, music appreciation and early childhood development. Featured among the 13 bundled titles are "Millie's Math House" from Edmark Corp.; Broderbund's "Just Grandma and Me"; and Raffi's "Singable Songs for the Very Young" from MCA Records. Also included are teacher materials for classroom communication and student projects and a resource guide for teachers.
 The Apple Early Childhood Connections package is available for purchase immediately to qualified preschool organizations at the special education price of $2,099, with product shipping scheduled for the end of the year. Included in the price are complete onsite installation and Apple's one year OnSite Warranty policy. Further information about Apple's Preschool products can be obtained by calling 800-800-APPL.
 In two related announcements, Apple also debuted at NAEYC a new early learning video that highlights preschool sites across the country where technology is being effectively integrated into the curriculum. Apple also announced that all NAEYC members can now qualify for the Apple Educator Advantage Program, which allows educators and administrators to purchase select Apple products and software at special discounts. NAEYC members can obtain further information on direct purchase for individual use by calling 800-959-2775.
 Headquartered in Cupertino, Calif., Apple Computer Inc. (NASDAQ-NMS: AAPL) develops, manufactures and markets personal computer, server, and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. Apple Early Language Connections and Apple Educator Advantage, AppleCD are trademarks of Apple Computer Inc.
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 /NOTE TO EDITORS: Should you wish more information on any of the Apple products, programs or announcements made at NAEYC (booth no. 1048- 51) or wish to interview an Apple education spokesperson, please contact JoAnn Johnston in Anaheim at the Anaheim Marriott at 714-750-8000 or Bill Keegan at Apple Computer at 408-974-5460./
 /CONTACT: Bill Keegan of Apple Computer, 408-974-5460; or JoAnn Johnston of Regis McKenna, 415-354-4496, for Apple/
 (AAPL)


CO: Apple Computer Inc ST: California IN: CPR SU:

TM -- SJ002 -- 3060 11/11/93 08:15 EST
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Date:Nov 11, 1993
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