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APPLE ANNOUNCES CROSS-PLATFORM DIRECTION FOR QUICKTIME (Product Announcement)

 APPLE ANNOUNCES CROSS-PLATFORM DIRECTION FOR QUICKTIME
 SAN FRANCISCO, Jan. 13 /PRNewswire/ -- Apple Computer Inc.


(NASDAQ: AAPL) today announced plans to bring the unique benefits of its QuickTime system software to other computing environments. QuickTime, an extension to System 7, allows Macintosh developers to integrate new data types such as sound, video, and animation into mainstream applications. Apple is releasing a Movie Exchange Toolkit that allows developers to convert data on other platforms to QuickTime movies, and demonstrated a prototype of a QuickTime player for Windows at MACWORLD today.
 "Apple is answering the technical and business needs of the personal computer industry by bringing ground-breaking technology, such as QuickTime, across multiple computer platforms," stated Rick Spitz, senior director of Apple's Macintosh System Software division. "Increasingly, personal computer users work in mixed environments and need to be able to seamlessly share information from one computer to another. With Apple's QuickTime cross-platform strategy, we are addressing this need."
 Apple's first goal is to enable developers and users to convert dynamic data created on other computing platforms to the QuickTime Movie file format for playback on Macintosh computers. Movie File Format
 With QuickTime, Apple has introduced a new file format, known as Movie. Movie refers to all dynamic data, such as a presentation slide show or a dynamic graph of lab data. The Movie file format is a container for this time-based information. Apple is publishing the full specifications for the Movie file format, thus providing developers of cross-platform applications with a standard way of exchanging dynamic data from one computing environment to the next. Apple is also working closely with the Interactive Multimedia Association (IMA) on cross-platform format work, including the Movie format.
 In addition, Apple is developing the QuickTime Movie Exchange Toolkit for developers. This toolkit consist of utilities, sample code and documentation to allow developers to incorporate the QuickTime Movie file format into their non-Macintosh applications. The utilities support popular models of computers running MS-DOS, Cray, Silicon Graphics, Sun, DEC, and IBM computers. For example, a user creating an animation in MS-DOS will have the option to convert that animation to a QuickTime movie. The animation can then be shared with Macintosh users over a network or via floppy disk. The QuickTime Movie Exchange Toolkit will be available in early 1992 and will retail for $79. It can be ordered by contacting APDA, Apple's source for developer tools, at 800-282-2732 (AppleLink: APDA) within the United States; 800-637-0029 (AppleLink: APDA) within Canada. From other international locations users can call APDA at 408-562-3910 (AppleLink: APDA) or contact the local country APDA representative.
 To further extend adoption of the Movie file format, Apple is working with Corel Systems Corp. on the development of file format translators to be shipped as part of a Macintosh utility in the QuickTime Starter Kit, a product for customers who want to explore the capabilities of QuickTime. The Corel translators will allow for the conversion of popular MS-DOS and Windows format presentation, graphics, and animation files into the Apple QuickTime Movie file format. QuickTime Player
 In addition to cross-platform data exchange, the software developer community has also expressed strong interest in complete QuickTime playback functionality for platforms such as Microsoft Windows. This would allow developers to offer applications on alternate platforms that could not only create QuickTime data but would also synchronize, playback, compress or decompress Movies created on Macintosh or other platforms. Apple has developed a prototype of a QuickTime player for Windows which was demonstrated today at MACWORLD. Apple is now exploring the possibility of releasing such a product for Windows with several possible partners. A/UX 3.0
 Apple's latest version of UNIX, A/UX 3.0, will also support QuickTime when it ships in early 1992. A/UX 3.0 will fully integrate QuickTime into the Macintosh environment running under UNIX, making it one of the first UNIX-based systems in the industry that integrates dynamic data such as sound, video and animation into documents.
 Apple, the Apple logo, APDA, A/UX, and Macintosh are registered trademarks and QuickTime, System 7 and QuickTime Player are trademarks of Apple Computer Inc.
 -0- 1/13/92
 /CONTACT: Patty Tulloch of Apple Computer Inc., 408-974-5449/
 (AAPL) CO: Apple Computer, Inc. ST: California IN: CPR SU: PDT


DG -- SJ006 -- 8924 01/13/92 08:31 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Article Type:Product Announcement
Date:Jan 13, 1992
Words:716
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