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APPLE ANNOUNCES APPOINTMENT OF FOUR NEW VICE PRESIDENTS

 APPLE ANNOUNCES APPOINTMENT OF FOUR NEW VICE PRESIDENTS
 CUPERTINO, Calif., Aug. 20 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) announced that it has promoted four Apple directors to vice president positions. Kirk Loevner was promoted to vice president of the Apple Developer Group; Robert Lauridsen was promoted to vice president, Corporate Development and Strategic Investments; Ernest O'Leary was promoted to vice president of Finance, Europe; and Glenn Barber was promoted to vice president of Real Estate, Construction and Facilities.
 Loevner, 34, is responsible for managing Apple's efforts in bringing third-party products to the Macintosh platform. He will continue to expand Apple's role from that of a traditional provider of technical services to one of a full business partner with developers.
 Previously, Loevner was director of product marketing for Apple USA, where he led Apple's introduction of the Macintosh II, Macintosh SE, LaserWriterII, and many other products. Loevner, who joined Apple in 1984, has also held positions in Apple's dealer sales and business marketing organizations.
 Prior to joining Apple, Loevner worked for several years at VisiCorp, a personal computer software company, in various sales and marketing positions. Loevner also has experience as a programmer at a Boston consulting firm and a commercial bank in Philadelphia. He currently serves on the board of directors for the Software Publishers Association. He continues to report to Roger Heinen, senior vice president and general manager of Apple's Macintosh Software Architecture Division.
 Lauridsen, 44, came to Apple in 1990 as director of Corporate Development and Strategic Investments. As vice president, Lauridsen will continue to work on corporate strategic issues and the development of corporate alliances critical to Apple's future.
 Prior to coming to Apple, Lauridsen was a vice president at Booz, Allen and Hamilton, where he focused on strategic and operational issues for technology-intensive companies, including firms in the information, electronics and aerospace industries. He continues to report to Joseph Graziano, executive vice president and chief financial officer at Apple.
 As vice president of finance for Apple Europe, O'Leary, 42, is responsible for managing all aspects of Apple's European financial infrastructure. He will continue to provide the leadership and perspective necessary to build the European operation and maintain close ties with Apple's corporate function. O'Leary joined Apple in 1981 as the UK controller, and was promoted to European controller in August 1985. In 1988 he was named finance director for Apple Europe, and was promoted to senior director in 1989.
 Prior to Apple, O'Leary held various positions with Fairchild Camera and Instruments, Arthur Young, and Deloitte, Haskins & Sells. He reports directly to Soren Olsson, president, Apple Europe.
 Barber, 46, has been with Apple since 1983 as senior director of Real Estate, Construction and Facilities. In his new position, he will continue to provide overall direction to Apple's business strategy and management of all aspects of real estate, construction, environmental health and safety and facilities operations.
 Prior to joining Apple, Barber worked in the academic administration department at Stanford University in Palo Alto, Calif., and for 10 years at the Electronic Power Research Institute also in Palo Alto. Barber will continue to report directly to Graziano.
 -0- 8/20/92
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc.
 /CONTACT: Ylonda Davis, 408-974-5193; or Janet McCarthy, 408-974-5191, both of Apple Computer/
 (AAPL) CO: Apple Computer ST: California IN: CPR SU: PER


RM -- SJ001 -- 1795 08/20/92 15:00 EDT
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Date:Aug 20, 1992
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