Printer Friendly

APPLE AND MACROMEDIA UPDATE PROGRESS IN FURTHERING MULTIMEDIA TECHNOLOGY INITIATIVES

 SAN JOSE, Calif., March 30 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) and Macromedia Inc. today provided an update on their efforts designed to stimulate the use of multimedia technologies in business, education and home markets.
 Five multimedia initiatives established by Apple and Macromedia are designed to increase accessibility, availability and awareness of multimedia solutions that benefit customers. The two companies announced a broad-working relationship this past February at the Macworld/Tokyo Exhibition.
 "These initiatives provide focus and momentum for both authoring and infrastructure development," said Steve Franzese, Apple manager of Multimedia Marketing. "Progress in these areas will also help ensure success in our playback and solutions initiatives."
 "Apple and Macromedia are committed to evangelizing multimedia technology," said John C. (Bud) Colligan, Macromedia's president and chief executive officer. "In just six weeks, concrete accomplishments have been made and the ground work has been laid for the future."
 Multimedia Initiatives
 The five multimedia initiatives and the progress made by Apple and Macromedia are as follows:
 -- Multimedia bundle. The Macromedia Desktop Studio CD-ROM (consisting of Action! Macintosh, SoundEdit Pro and a ClipMedia sampler) will be sold both individually and bundled with various Apple CD-ROM hardware worldwide. The first release is scheduled in Canada for April with follow-on releases worldwide in the fall. Apple expects to ship 1.5 million CD-ROM drives worldwide in calendar 1993 and this bundle is the first software solution sold with these drives.
 -- Learning templates. Apple and Macromedia have signed an agreement to develop a suite of higher education and corporate learning templates with a third party. The templates will be developed with Authorware Professional and delivered on Apple CD-ROM hardware, setting the standard for higher education and corporate training departments. Availability of the templates is scheduled for late summer.
 -- Training support centers. To support developers in making world-class interactive titles, Apple and Macromedia will continue investing in existing university and multimedia consortiums. Initial focus will begin with Cornell University, New York University and San Francisco State University along with The American Film Institute in Los Angeles.
 -- Market education. Macromedia and Apple Computer have sponsored a worldwide multimedia educational tour entitled "Jazzed on Multimedia," This tour, launched by Graphix Zone in Irvine, is directed to developers and end users who want to "jazz up" communication and presentations with Macintosh-based multimedia solutions. Beginning in April in Los Angeles, "Jazzed" will travel to over 11 cities by the end of June. In total, the tour will be marketed to over 100,000 multimedia prospects around the world.
 Macromedia launched its "Seminar in a Box," the complete toolkit for planning and producing effective multimedia seminars. The "Box" features solutions and product information highlighting usage with Apple hardware and will begin shipping to all authorized VARs, dealers and distributors during March.
 In addition, Apple Computer has developed a set of CD-ROMs designed to educate the multimedia beginner on authoring systems and solutions. Delivery is scheduled for early May.
 -- Channel development. Macromedia launched its own "VAR Reseller Days" tour in North America during the month of March. Co-sponsored with Apple Computer, the entourage traveled to six cities nationwide and attracted over 250 VARs. An international version of the tour will begin in the second half of 1993.
 Headquartered in Cupertino, Apple Computer Inc. is a leading supplier of computers to consumer, education, business and government markets worldwide. A recognized pioneer and innovator in the personal computer industry, Apple has been named first in customer satisfaction among business computer users in the United States for the past two years by J.D. Powers and Associates.
 Macromedia is the leading independent multimedia software company. The company's flagship products include Authorware Professional, the premier multiplatform authoring tool for interactive learning; Director, the premier animation and authoring tool for multimedia production; and a wide variety of complementary media composition and editing tools and accessories.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. Authorware is a registered trademark, and Authorware Professional, ClipMedia, Macromedia Action!, Macromedia Director, SoundEdit, SoundEdit Pro and Macromedia are trademarks of Macromedia Inc.
 -0- 3/30/93
 /CONTACT: Kathleen Dixon of Apple Computer, 408-974-3714; or Joe Fantuzzi of Macromedia, 415-252-2000/
 (AAPL)


CO: Apple Computer Inc.; Macromedia Inc. ST: California IN: CPR SU:

GT -- SJ004 -- 0860 03/30/93 08:20 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 30, 1993
Words:711
Previous Article:APPLE GROUP TO FOCUS ON EMERGING NEW MEDIA INDUSTRY AND DEVELOP NEW MARKETS FOR MACINTOSH TECHNOLOGY
Next Article:APPLE ANNOUNCES UPDATES TO THE APPLE MULTIMEDIA PROGRAM
Topics:


Related Articles
APPLE COMPUTER AND MACROMEDIA ANNOUNCE BROAD WORKING RELATIONSHIP TO INCREASE USE OF MULTIMEDIA TECHNOLOGIES
MACROMEDIA, PARAMOUNT PUBLISHING ANNOUNCE STRATEGIC ALLIANCE TO SUPPORT MULTIMEDIA COURSEWARE DEVELOPMENT FOR EDUCATION
MACROMEDIA AND NETSCAPE COMBINE TECHNOLOGIES TO BRING TRUE MULTIMEDIA TO THE INTERNET
MACROMEDIA AND ION PARTNER TO OFFER TECHNOLOGY FOR NEW INTERACTIVE MUSIC CD STANDARD
MACROMEDIA AND NAVISOFT PARTNER TO DELIVER TOOLS THAT BRING INTERACTIVE MULTIMEDIA TO THE WEB
APPLE AND MACROMEDIA ANNOUNCE INITIATIVES TO INTEGRATE RICH MULTIMEDIA AND THE WEB
APPLE AND MACROMEDIA ANNOUNCE INITIATIVES TO INTEGRATE RICH MULTIMEDIA AND THE WEB
MACROMEDIA AND ORACLE ANNOUNCE INCLUSION OF SHOCKWAVE FOR DIRECTOR IN THE NETWORK COMPUTER REFERENCE DESIGN FROM ORACLE
MICROSOFT AND MACROMEDIA DELIVER SHOCKWAVE AND ACTIVEX TO MILLIONS OF WEB CUSTOMERS AND DEVELOPERS
MICROSOFT AND MACROMEDIA DELIVER SHOCKWAVE AND ACTIVEX TO MILLIONS OF WEB CUSTOMERS AND DEVELOPERS

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters