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APPLE AND DIGITAL TARGET ENTERPRISE CUSTOMERS WITH NEW ALLIANCE

 CAMPBELL, Calif. March 22 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) and Digital Equipment Corp. (NYSE: DEC) today signed an agreement that will enable large business customers to acquire Apple products from Digital. The agreement strengthens the two companies' capabilities when jointly-proposing systems integration projects, and provides corporate customers in the United States with a streamlined purchase path and greater support for Digital and Apple integrated systems.
 Apple products, including PowerBook notebook computers, Macintosh IIvx, Macintosh Quadra computers and Macintosh Centris as well as Apple- compatible third-party peripherals, will be now available through Digital's direct sales organization. Digital will work with Apple's current distribution channels to fulfill orders and provide configuration services.
 "Apple and Digital are building on a strong foundation," said Bob Puette, president of Apple USA.
 "We have had a very productive and healthy relationship for the past several years that has resulted in a large number of our customers embracing our integrated solutions. This new program will accommodate increasingly complex customer acquisition and support requirements.
 "Apple and Digital recognized some time ago that the '90s corporate computing environment demands multivendor cooperation and solutions," Puette added. "This agreement further reinforces Apple's strategy to meet our large customers' needs."
 "Our customers are demanding a full set of systems integration products and services from the desktop on up," commented Russell Gullotti, vice president of U.S. area sales for Digital.
 "Together, Digital and Apple offer a full and unique set of client- server
solutions to meet our customers Macintosh-to-VAX integration needs. And with today's announcement, we now offer our customers a more straightforward and easier path to secure hardware, software and services that involve integration of the two platforms."
 Expanded Customer Support
 Recognizing that service and support can present a challenge for customers with multivendor environments, Apple and Digital have agreed to offer expanded support through Digital. In addition to its existing support infrastructure, Digital has added a team of Macintosh specialists in its support centers, and is offering its field sales and support staff continuing education on Macintosh products. Digital's Customer Service Centers will also be working closely with Apple's Technical Assistance Center (ATAC) to ensure customer satisfaction in support of Digital solutions that include Apple products.
 Digital will also offer consulting services, systems integration and support in compliance with Apple's VITAL architecture. Initially developed in collaboration with Digital, VITAL is Apple's architecture and strategy for enabling large institutions to build and integrate multivendor distributed computing systems in the '90s.
 Apple and Digital will also work to continue enhancing the integration of the Macintosh into the Digital environment by maintaining and enriching the PATHWORKS product, as well as developing new services for the Macintosh client. Both companies are committed to delivering solutions that will meet customers' integration needs.
 The agreement specifically covers business customers and not the education or government markets which Apple addresses through specialized resellers, direct sales representatives and special programs.
 For more information about the program or for general product information, customers should contact their local Digital sales rep or call Digital's Technical Consulting Center at 800-DIGITAL.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. PowerBook, Quadra and Centris are trademarks of Apple Computer Inc.
 -0- 3/22/93
 /Contact: Lisa Byrne of Apple Computer, 408-862-5154; or Bob Schneider of Digital, 508-467-9608/
 (AAPL DEC)


CO: Apple Computer Inc.; Digital Equipment Corp. ST: California IN: CPR SU:

SG -- SJ003 -- 8161 03/22/93 11:01 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 22, 1993
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