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APPLE: QUICKTIME SHIPMENTS PASS 1 MILLIONTH MARK APPLE'S MULTIMEDIA SOFTWARE WINS SPA CODIE AWARD

 SAN JOSE, Calif. March 30 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today reported that more than one million copies of QuickTime multimedia software have been shipped to customers worldwide, making it the most widely adopted multimedia operating system technology in the company's history. Since its introduction in January 1992, more than 500 QuickTime applications have been announced and over 300 QuickTime products are currently shipping. QuickTime has also been honored with a number of the most distinguished industry awards, including the 1993 Software Publishers Association's (SPA) Codie award for Best New Use of a Computer. Apple plans to ship enhanced versions of QuickTime for the Macintosh and QuickTime for Windows this spring.
 Not only has the QuickTime standard been selected by thousands of customers and hundreds of hardware and software vendors, it has also been recognized by many industry experts and major computer industry awards. Most recently, QuickTime for Windows was honored with a highly coveted SPA Codie at its 1993 Excellence In Software Awards. The SPA is the primary trade association of the personal computer software industry. QuickTime for Macintosh won the same award last year. QuickTime for Macintosh also won the Digital Video product comparison at DEMO 93 in February, and both QuickTime for Macintosh and QuickTime for Windows were named Best Multimedia Products of Show at COMDEX in November.
 "In a remarkably short period of time, QuickTime is well on its way to becoming the cross-platform standard for multimedia," said David Nagel, senior vice president and general manager of Apple's Macintosh Software Architecture division and Advanced Technology Group. "QuickTime -- Apple's first multi-platform system software product available for the Macintosh, Windows and UNIX platforms -- has inspired a new era in personal computing, enabling computer users on disparate platforms to interact seamlessly with information in ways they never thought possible."
 "Because QuickTime runs on the Macintosh and Windows, we're able to deliver CD-ROM titles in a more timely and cost-effective manner over competing technologies," said Judy Grillo, associate publisher at Creative Multimedia Corp. (CMC), based in Portland, Ore. "In addition, because the same QuickTime movies will play on both platforms, the effort to produce multimedia content for both Macintosh and Windows is significantly reduced." CMC uses QuickTime for Macintosh and Windows to produce interactive CD-ROM titles such as the highly acclaimed, "Who Killed Sam Rupert."
 The upcoming version of QuickTime for the Macintosh will require less memory when installed, allowing QuickTime to run on Apple's affordable entry-level color Macintosh systems. Planned performance improvements will include the ability to play movies smoother and faster, import sound directly from CD sources and smooth text when a movie is resized. Support for Apple's color matching technology, ColorSync, and support for 16-bit gray scale PowerBook and Duo computers will also be added. A new version of the Sound Manager, Apple's system software that enables digital sound to be played back on the Macintosh, will be available at the same time as the new version of QuickTime and will enable third party sound cards to record and play CD-quality 16-bit sound.
 The upcoming version of QuickTime for Windows continues Apple's lead in digital video by improving performance and quality, allowing easier integration into existing Windows applications and enabling third parties to add custom compressors/decompressors (codecs) easily. Included will be support for the advanced Apple Compact Video codec, introduced in QuickTime 1.5 for Macintosh, that enables movies to play either four times as large (up to 320 x 240 screen size, software only) or twice the frame rate (up to 30 frames per second) as the 1.0 version. Hundreds of existing Windows applications will be able to incorporate QuickTime movies through the support for Windows 3.1 MCI (Media Control Interface) and OLE (Object Linking & Embedding). Support for add-in codecs, such as that included for Intel's Indeo, will empower third parties to add their own compression technology to those included with QuickTime for Windows. Additional video cards will be supported in this new release, as will Microsoft's Visual Basic 2.0.
 "Today, thousands of customers are integrating QuickTime technology to communicate information more efficiently and effectively," said Kirk Shorte, senior product marketing manager of QuickTime Technologies. "Our customers are finding that they are reducing costs, communicating better, and most importantly, gaining a competitive advantage by using this technology to solve their communication and visualization problems."
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. PowerBook, Duo, QuickTime, QuickTime for Windows, ColorSync and Sound Manager are trademarks of Apple Computer, Inc. All other trademarks are trademarks of their respective owners and are respectfully acknowledged.
 -0- 3/30/93
 /NOTE TO EDITORS: See below for recent QuickTime customer success stories:
 QuickTime Customer Success Stories
 3M Distributes Product Information on CD-ROM
 3M Corp. is a manufacturing giant, producing paper, tape and film products as well as a range of electronic products and systems to support the printing and computing industries. In 1990 3M's Memory Technologies Group sought a way to distribute comprehensive product information to prospective customers. To achieve their goals, 3M decided to create a multimedia application using Apple Macintosh computers, and distribute it on CDs. Using Apple's QuickTime software extension, the 3M Data Storage Technologies Disc presents product information in the form of sound, stills, text and movies, and has been distributed to over 10,000 customers since its completion in 1991. "We chose the Macintosh platform for several reasons," said Joy Kopp, principal with Iconos. "The Macintosh, combined with QuickTime is a tightly integrated multimedia platform, supporting sound and color out of the box. The second reason we chose Macintosh is its development tools. Authorware Professional and QuickTime provide a sophisticated cross-platform development environment that enables us to weave together and control sound, stills and movies in a straightforward manner."
 "The key to the success of the 3M Data Storage Technologies Disc is that it is a single source for information that was previously scattered in several places. Multimedia allows customers to get at the information they need without wading through extraneous information," said Dave Iverson, Advanced Communications specialist.
 Contact: Dave Iverson, Advanced Communications specialist, 3M, 612-737-3249.
 American Airlines Trains Staff with Macintosh QuickTime
 Multimedia Tools
 American Airlines trains between 1,000 and 1,500 employees per day at its Fort Worth, Texas, Learning Center. Fifteen years ago, American turned to computer-assisted instruction delivered through American's Sabre computer network to keep up with its heavy training demands. Although the Sabre lessons were effective, American wanted to update its training curriculum and delivery method. According to Lance Beebe, former manager of training systems development at the Learning Center, Macintosh multimedia is an optimum tool for American's training needs: "The Authorware application and Macintosh with its QuickTime software extension enable us to create learning tools that show in 10 to 15 seconds with graphic animation what it took three to four screens of full text to explain with the Sabre System. In addition, interaction with the multimedia system is much more powerful and engaging than with traditional training methods." American is so pleased with its choice of training platform that the company is beginning to transfer some existing courseware developed on another platform to the Macintosh/Authorware solution.
 Contact: Lance Beebe, Director, IS Training, American Airlines, 817-963-3520.
 College of Fine Arts Teaches Culture with Interactive QuickTime
 Multimedia
 The Carnegie Mellon University College of Fine Arts located in Pittsburgh, has 1,200 students. Recently, members of the faculty of fine arts who teach a course on basic civilizations conceived the ITeN (Interdisciplinary Teaching Network) Project. Its goal is to develop new interactive learning environments to provide unified and integrated learning experiences about human culture and its meaning and evolution across time. ITeN is a interactive multimedia application for Apple's Macintosh computer, utilizing its QuickTime software extension. The first module focuses on ancient Egypt, and uses QuickTime to incorporate movies, narrations, animations, text and graphics, to introduce Egypt's culture. Students learn first hand about ancient Egypt's architecture, drama, music, history, science, and language. "We can replace large chunks of study with an entertaining, interactive exercise," says Lowry Burgess. "ITeN is an embodiment of exploratory, discovery-based learning.
 Contact: Lynn Holden, associate dean, College of Fine Arts, Carnegie-Mellon University, 412-268-8862.
 Creativision Provides US West with Job Listing Kiosk
 Creativision is a multimedia software developer specializing in application development for corporate and educational institutions. "When US West's Human Resources department needed a way to streamline job inquiries and requests for training information, the logical choice was the flexible programming environment of an interactive multimedia- based kiosk," says president of Creativision, Karen Cherniack. Creativision's solution was to create a multimedia-based kiosk, incorporating text, photos, sound, animations and video footage, integrated with Apple's QuickTime software extension. Designed for US West's eight out-placement offices, the application allows surplused employees to access up-to-date information about training opportunities and job openings,interactively prepare a resume, and then apply for a position on-line. Cherniack says, "Users' heightened involvement with the material causes them to retain more information. It gives them more control because they can choose the topics of information that are most relevant to them, and can work at their own pace."
 Contact: Karen Cherniack, president, Creativision, 303-843-9142.
 Marriott Recruits with Interactive Kiosk
 As a leader in the competitive lodging and hospitality industry, Marriott Corp. relies on a solid college recruiting program to staff its lodging and food service operations. In the past, a large part of the company's college recruiting budget was used to send personnel to conduct on-campus student interviews. Marriott was concerned that its on-campus recruiting efforts were not providing a large enough return on an increasing investment. The company needed a way to improve the information available at college placement offices and to increase its presence on campuses without increasing existing costs or personnel. Marriott chose a Macintosh-based kiosk solution incorporating text, graphics, sound, and QuickTime movies of one-on-one interview sessions. The kiosk solution has been deployed at selected college placement offices across the country. "Marriott can potentially enjoy a more stable workforce as a result of applicants' improved decision-making process," says Paul Rowson, Sr. Manager, National Employment Marketing.
 Contact: Paul Rowson, Sr. Manager of National Employment Marketing, Marriott, 301-380-1203.
 Teachers Monitor Students' Performance with Multimedia Application
 The Ottawa Board of Education wanted a way to ensure uniformity of experience in the educational experience of students in its over 65 schools, but also faced budget cutbacks. They also wanted to ensure that teachers agreed on standards for evaluating student performance in reading, writing, and mathematics. The Ottawa school district decided to create a Macintosh-based multimedia application utilizing Apple's QuickTime software extension to provide benchmarks for evaluating student performance and also help teachers monitor student performance over the course of the school year. The solution, called Track21, provides information on some 75 dimensions of student performance--for example, mastery of the writing process, the ability to use fractions and decimals, and the ability to extract the theme from a story. The application includes actual scanned student work samples, and audio and video samples of student classroom participation, digitized with QuickTime. Track21 currently is being used in eight classrooms, and the Board of Education plans to install it in all its primary classrooms in the '93-'94 school year.
 Contact: Pat Holloway, Curriculum Services Department, Ottawa Board of Education, 613-239-5942
 /CONTACT: Marcella Wucher, 408-862-3364, or Cindy McCaffrey, 408-974-1578, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

SG -- SJ002 -- 0858 03/30/93 08:18 EST
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