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APPLE'S QUICKTIME TO SUPPORT PHOTO CD IMAGES

 APPLE'S QUICKTIME TO SUPPORT PHOTO CD IMAGES
 CUPERTINO, Calif., March 10 /PRNewswire/ -- Apple Computer Inc.


(NASDAQ: AAPL) and Kodak today announced that they are working together to integrate support for Photo CD images into future versions of Apple's QuickTime system software extension. Terms were not disclosed.
 QuickTime support for Kodak's digital imaging technology will provide Apple customers -- including graphic designers, desktop publishers and multimedia producers -- with direct access to Photo CD images within Macintosh application software. This establishes Apple as the first company to integrate Photo CD functionality into a computer operating system.
 "QuickTime is the only architecture which can support all industry standard image compression schemes in a seamless fashion," said Roger Heinen, vice president and general manager, Macintosh Software Architecture division. "Photo CD support integrated into the Macintosh environment offers customers easy access to high-quality images from within any existing Macintosh application."
 Apple intends to license the Photo CD technology from Kodak and make it directly accessible in QuickTime. As demonstrated at the Multimedia & CD-ROM Conference, Macintosh users will simply click on a Photo CD icon to access "thumbnail" versions of images stored on Photo CD discs. The images can then be integrated directly into applications used to create multimedia titles, presentations and publications that combine video, animation and photographic-quality still images.
 "This announcement represents an enormous stride toward reaching our goal of making photo realistic color images as prevalent on the desktop as they are in our everyday lives," said Stephen S. Stepnes, general manager and vice president of CD Imaging at Kodak. "Apple's support for Photo CD is a clear indication that Photo CD images are emerging as the standard for high-quality digital images on the desktop. We are proud to work with Apple to provide direct support for the Photo CD system on the Macintosh platform, the leading computer for the many graphic designers, publishers and multimedia producers for whom Photo CD images are an invaluable creative tool."
 QuickTime is a Macintosh system software extension that allows third-party developers to integrate dynamic media--such as sound, video, and animation --
in a consistent, seamless fashion across all applications. The QuickTime architecture allows developers to take advantage of numerous compression schemes (i.e. JPEG, Photo CD, DVI, MPEG, motion JPEG, Group 3 fax, and custom compression schemes) in their applications, without having to make modifications each time. This ensures that QuickTime-compatible applications will always have access to the best available compression technology.
 Kodak's Photo CD system produces a writable compact disc that efficiently and cost-effectively stores color images in digital format while maintaining the resolution of photographic film. Photo CD technology addresses the challenges that have prevented the widespread use of images in desktop applications: image quality and expense. Users can display and use Photo CD images on a computer through CD-ROM XA-capable drives, such as the AppleCD SC Plus CD-ROM drive, or on a television through Kodak's Photo CD player or CD-I players. Photo CD photofinishing services will be available worldwide beginning this summer, and by year-end, will be available at over 100,000 photofinishing retail outlets.
 The current AppleCD SC Plus can read single-session Photo CD discs, allowing users to view and use Photo CD images today. Apple will also be enhancing its CD-ROM drive to better support Photo CD in the future. Apple has plans to introduce a fully compatible multi- session Photo CD drive later this year.
 Apple intends to incorporate support for Photo CD within the next release of the QuickTime system software extension. Details will be provided at a later date.
 Kodak, in addition to its traditional film, chemical and health businesses, is a major manufacturer/marketer of digital imaging products, systems and services for consumers, business and government.
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 NOTE: Apple, the Apple logo, AppleCD SC and Macintosh are registered trademarks and QuickTime is a trademark of Apple Computer Inc. Kodak is a trademark of the Eastman Kodak Co. (NYSE: EK)
 /CONTACT: Patty Tulloch of Apple Computer Inc., 408-974-5449; or Paul McAfee of Kodak, 716-724-6404/
 (AAPL EK) CO: Apple Computer; Eastman Kodak ST: California, New York IN: CPR SU: PDT


RM -- SJ006 -- 6934 03/10/92 13:36 EST
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Date:Mar 10, 1992
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