Printer Friendly

APPLE'S PIE DIVISION OUTLINES ELECTRONIC PUBLISHING STRATEGY

 CHICAGO, Ill., June 3 /PRNewswire/ -- In efforts to grow the electronic media market, Apple's (NASDAQ-NMS: AAPL) Personal Interactive Electronics (PIE) Division today, at a press conference, announced their intent to implement a comprehensive strategy to enter the booming electronic publishing market. The strategy comprises business activities in the following areas: the development of hardware products to access electronic information, the creation and distribution of electronic media or titles, the development of multimedia authoring tools, expanded electronic online services, and collaboration with partners. The PIE Division believes that the planned publishing activities will spark broad market growth.
 The PIE Division's publishing strategy has responded to the ongoing development of the digital information revolution. More and more, people are reading, using, and manipulating printed text in an electronic form. The PIE Division has fashioned its strategy to take advantage of those opportunities and to complement its existing personal interactive electronics and computing businesses.
 "We believe that the electronic media market will play a key role in the success of our PDA devices. The PIE Division is looking forward to greatly expanding that market by distributing and publishing titles, providing easy-to-use tools, and collaborating with developers. We aim to support the widespread efforts of the publishing community as we work together to develop this key element of the information revolution, said Gaston Bastiaens, vice president and general manager of the PIE Division at Apple Computer."
 Families of PDA devices
 The PIE Division intends to introduce new Personal Digital Assistant (PDA) product families that will use electronic information in a variety of forms. By combining cutting-edge digital hardware and software technologies, these families of PDA's are intended to have a wide range of capabilities, and are anticipated to access electronically published information.
 Title Creation and Distribution
 The publishing group within the PIE Division anticipates offering products in four primary categories including: General Reference; Business/Professional; Education; and Entertainment. With the development of technology, new categories of devices, and enhanced online services, publishers will have the potential to develop a completely new industry they can build from existing products. Apple intends to work actively with companies to create, distribute, and collaborate on new products in addition to creating their own.
 Authoring Tools
 The PIE Division plans to offer a range of authoring tools to support and facilitate the growth of the emerging digital publishing marketplace. The Apple Media Kit, a multimedia authoring tool from the PIE Division, is anticipated to be available later this summer. The Apple Media Kit is designed to improve title playback speed, facilitate workgroup productivity, and enable authors to deliver their titles on multiple platforms. The tools leverage off of existing technologies such as QuickTime, Apple's multimedia architecture software, and will support development for multiple platforms, including Macintosh, Windows, and future consumer electronics devices from the Apple Personal Interactive (PIE) division.
 Apple Online Services
 Apple Online Services (AOS) is a rapidly growing area in the PIE Division. This electronic service that is a 54,000 user network worldwide that Apple developed to distribute information, technical support information, communicate published information, and carry out transactions according to the reader's need. Over the past six months, AOS has announced collaboration with American Online Services, and expanded existing information that is posted online. Today, published information online is available from organizations such as Reuters, RR Donnelley GeoSystems, Dow Jones, Ziff Desktop Information, USA Today, Grolier Electronic Publishing and Tribune Media Services.
 Headquartered in Cupertino, Calif., Apple Computer, Inc. develops, manufactures and markets computer systems for use in business, education, the home, science, engineering, and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple's Macintosh computers and LaserWriter printers were ranked highest in user satisfaction among business users in recent studies by J.D. Power and Associates.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks and QuickTime is a trademark of Apple Computer, Inc.
 -0- 6/3/93
 /CONTACT: Tricia Chan of Apple Computer, Inc., 408-974-3886/
 (AAPL)


CO: Apple Computer, Inc. ST: Illinois IN: CPR SU:

TM -- NY002 -- 4765 06/03/93 08:31 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 3, 1993
Words:683
Previous Article:BRADLEES REPORTS MAY SALES
Next Article:ADVANCED INTERVENTIONAL SYSTEMS DENIES COUNTERCLAIMS FILED IN MEDICAL PATENT DISPUTE
Topics:


Related Articles
APPLE ONLINE SERVICES ANNOUNCES NEW SERVICES AND EXPANDS APPLELINK
3,000 DEVELOPERS TO ATTEND APPLE WORLDWIDE DEVELOPERS CONFERENCE
APPLE COMPUTER AND PARAGRAPH ANNOUNCE RECOGNITION TECHNOLOGY AGREEMENT
APPLE COMPUTER ADDS TO PORTFOLIO OF SOFTWARE PRODUCTS WITH CROSS-PLATFORM MULTIMEDIA AUTHORING TOOLS
TELEKOM TO SUPPORT APPLE'S NEWTON TECHNOLOGY; A LETTER OF INTENT WITH APPLE COMPUTER INC. HAS BEEN SIGNED
APPLE ANNOUNCES A LICENSING AGREEMENT WITH ALCATEL-SEL
PIE'S STARCORE PUBLISHING ANNOUNCES FIRST EUROPEAN TITLES
APPLE'S STARCORE GROUP ANNOUNCES NEW LINE OF SOFTWARE FOR NEWTON MESSAGEPAD AND COMPATIBLES
APPLE'S STARCORE GROUP ANNOUNCES NEW SOFTWARE FOR NEWTON MESSAGEPAD AND COMPATIBLES
APPLE'S STARCORE ANNOUNCES MORE THAN 20 CD-ROM TITLES FOR MACINTOSH AND PC FORMATS IN FIRST QUARTER

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters