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APPLE'S PIE DIVISION ANNOUNCES NEWLY PUBLISHED TITLES AND PLANNED TITLE DISTRIBUTION AGREEMENTS AT DIGITAL WORLD '93

 LOS ANGELES, June 23 /PRNewswire/ -- Reinforcing its commitment to growing the digital publishing market, the publishing group in Apple Computer's Personal Interactive Electronics (PIE) Division announced several CD-ROM titles, a publishing agreement with Canter Technology, and plans to distribute titles from Time Warner's Interactive Group and InterOptica. Today's announcements build on the broad publishing strategy outlined earlier this month (see Apple's PIE Division Outlines Electronic Publishing Strategy 6/3/93).
 "Publishing is of central importance to the PIE Division," said Gaston Bastiaens, vice president and general manager of the PIE Division at Apple. "Dynamic digital forms of information are complementary to the new product families, category of devices, and services PIE is introducing to both a traditional and new marketplace. We are excited to be participating in the digital revolution and hope to grow the new publishing market by offering business opportunities and support for authors," he added.
 Publishing
 Title Development
 The PIE Division announced five initial multimedia titles that are being published by Apple. Three of the five titles demonstrated at Digital World were developed by Arborescence, a France-based developer. Peter's Alphabet Adventure, Peter's Number Adventure, and Peter's Magical Adventure address the multimedia education and entertainment market segments for young children.
 The PIE Division plans to also be publishing two multimedia titles Wacky Jack's CD Game Show, features over 500 multimedia cultural and geographic icons for adults and children to ask and answer questions about. TravelRama takes players on a journey across the U.S. teaching recognition of landmarks and regional information.
 The publishing group also announced that they plan to publish Canter Technology's MediaBand title on CD-ROM. MediaBand is an interactive cross-medium, interactive multimedia product. The CD-ROM versions simulates interactive television shows of the future such as music videos and a techno-rave club.
 Title Distribution
 The PIE Division also announced plans to distribute titles from the Time Warner Interactive Group, a subsidiary of Time Warner, and InterOptica, a Hong Kong-based publisher of travel and cultural wonder titles. The PIE Division intends to distribute 15 of Time Warner Interactive Group's titles, and anticipates distributing 27 of InterOptica's travel titles.
 Apple's PIE Division recently announced several ways for developers and publishers to work with the PIE Division's publishing group. While Apple continues to strongly support third parties who develop, publish, and distribute titles themselves, the publishing group within the PIE Division is focused on publishing activities for Newton, ScriptX, and additional future platforms.
 "We are looking forward to working with more publishers and developers. The electronic media market is very broad, and we are responding to requests from creative developers and publishers for ways to help them bring products to a worldwide market more quickly and efficiently in the market segments we have outlined previously," said Ken Wirt, director of marketing (and head of the publishing group) in Apple's PIE Division.
 Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ-NMS: AAPL) develops, manufactures and markets computer systems for use in business, education, the home, science, engineering, and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple Macintosh personal computers and LaserWriter printers were ranked highest in user satisfaction among business users in recent studies by J.D. Power and Associates.
 Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer, Inc. LaserWriter and Newton are trademarks of Apple Computer, Inc.
 -0- 6/23/93
 /CONTACT: Tricia Chan of Apple Computer, Inc., 408-974-3886/
 (AAPL)


CO: Apple Computer, Inc. ST: California IN: CPR SU: PDT

TM -- NY007 -- 4858 06/23/93 08:32 EDT
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Date:Jun 23, 1993
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