Printer Friendly

APPLE'S NEW MACINTOSH SYSTEMS HAVE INDUSTRY-LEADING PRICE/PERFORMANCE, STUDIES SHOW

 CUPERTINO, Calif., Nov. 11 /PRNewswire/ -- According to the results of a leading independent tester of personal computers, many of Apple Computer Inc.'s (NASDAQ-NMS: AAPL) newest Macintosh computer models outperform comparably priced DOS systems running Windows 3.1.
 The tests, conducted by Ingram Labratories, found that a cross-section of Macintosh computers exceed the performance of comparable PCs running Windows. Ingram conducted tests designed to simulate "real world" use of personal computers, by measuring the time needed to complete a set of typical functions across a variety of popular applications.
 "This study shatters any lingering myths about how competitive Macintosh is in terms of price and performance. The industry's leader in technology and ease of use -- Macintosh -- is now available at prices comparable to other systems. And as our most recent introductions prove, we plan to remain aggressive in our strategy to gain market share by offering high-performance systems with superior technology at competitive prices," said Ian Diery, executive vice president and general manager of Apple's Personal Computer Division.
 The Ingram study found the following:
 -- The Macintosh Quadra 605, LC 475 and Performa 475 with 25 MHz
 Motorola 68LC040 processors outperformed -- by up to 16 percent
 -- an entry-level Windows computer based on an Intel 80486sx
 processor running at 25 MHz.
 -- The Quadra 610 and 660AV with 25MHz 68040 processors outperformed
 a Windows computer based on an Intel 80486dx processor running at
 33 MHz.
 -- The Quadra 650 with a 33 MHz 68040 processor exceeded the
 performance of a Windows computer based on an Intel 80486dx/2
 processor running at 50MHz.
 -- The Quadra 840AV with a 40MHz 68040 processor topped the
 performance of a Windows computer based on an Intel 80486dx
 processor running at 50MHz -- and was close to the performance of a
 Windows computer based on an Intel 80486dx/2 at 66MHz.
 Outstanding price-performance
 The Ingram "benchmark" tests results combined with the latest third- party street price information (the price which retailers actually promote product) shows that many Macintosh models offer outstanding values, even without taking into account the additonal features that are standard on a Macintosh but cost extra on most Windows PCs.
 Specifically, the Macintosh Quadra 605 was priced like a 25MHz 80486SX, but ran 16 percent faster. And it includes features that cost extra on a standard PC, such as easy to use SCSI expansion connector, built-in networking, and advanced sound. The Macintosh Quadra 660AV was priced like the top of the line 33 MHz 80486DX models from the major PC brands, but includes the extra Macintosh features listed above plus video capture and output, telecommunications, speech and Ethernet as standard. Adding all of the AV system's features to a typical PC could cost more than $2,000.
 A total of 57 tests were conducted, running 9 applications: Microsoft Word, WordPerfect, Aldus PageMaker, Microsoft Excel, Lotus 1-2-3, Microsoft PowerPoint, Aldus Persuasion, Adobe Illustrator and Claris FileMaker Pro. The comprehensive test suite included standard functions such as opening a file, recalculating a spreadsheet and sorting a database.
 Computers tested by Ingram included the Macintosh product line, and representative computers from leading companies including Compaq, Dell, NEC and AST.
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets personal computer, server, and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the information industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo are registered trademarks, and Quadra, Performa and Centris are trademarks of Apple Computer Inc.
 -0- 11/10/93
 /CONTACT: Betty Taylor of Apple Computer, 408-974-3983/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ001 -- 3061 11/11/93 08:16 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 11, 1993
Words:613
Previous Article:ARROW TRANSPORTATION REPORTS THIRD QUARTER RESULTS
Next Article:APPLE ANNOUNCES EARLY CHILDHOOD CONNECTIONS PACKAGE AT NAEYC '93
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters