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APPLE'S LARGEST PRODUCT INTRO OPENS MACWORLD TOKYO AND CELEBRATES 10 MILLIONTH MACINTOSH; APPLE UNVEILS FIVE NEW DESKTOP SYSTEMS

 MACWORLD, TOKYO, Feb. 9 /PRNewswire/ -- Celebrating the largest product introduction in the company's history, Apple Computer Inc. (NASDAQ-NMS: APPL) today announced the shipment of its 10 millionth Apple Macintosh computer and unveiled eight new personal computer products, including five Macintosh desktop systems, a color PowerBook, and two low-cost laser printers. The announcements -- made in conjunction with MacWorld Tokyo, the largest MacWorld Exposition in the world with more than 100,000 attendees -- mark the first time Apple has launched products for the international market at a venue outside of the United States.
 "The shipment of the 10 millionth Macintosh underscores the effectiveness of our market-share strategy, the widespread acceptance of the Macintosh platform, and growing momentum behind the industry's most useful personal computing technology," said John Sculley, Apple's chairman and chief executive officer. "Today's introduction in Japan -- one of our fastest growing markets -- reinforces our commitment to increase Macintosh market share all around the world."
 To commemorate the 10 millionth Macintosh milestone in his MacWorld Tokyo keynote address on Feb. 10, Sculley will dedicate a newly introduced Macintosh Color Classic to Apple Japan, where Apple is also celebrating its 10th anniversary in business.
 Products introduced today include the Apple Macintosh Color Classic, the Apple Macintosh LC III, the Apple Macintosh Centris 610 and 650, the Apple Macintosh Quadra 800, the Apple Macintosh Powerbook 165c, and the Apple LaserWriter Select 310 and 300 laser printers.
 "Apple is introducing more products this year than in any two years combined in its history," said Fred Forsyth, senior vice president of Apple's Macintosh Systems Division. "This means our users have more choice than ever before. We're listening carefully to what our customers tell us they value most, and we're moving quickly to incorporate these features into the product line. Today, we're bringing the power of the Motorola 68040 microprocessor to a new midrange desktop line, and adding color to our award-winning PowerBook and popular compact Classic design. And, we're breaking new ground in price-performance with our Select laser printer series."
 The following is a summary of today's product introductions:
 Apple Macintosh Color Classic
 An enhanced version of Apple's popular, all-in-one computer design, the affordable Color Classic offers exceptional color, greater expandability and new ease-of-use features, including Macintosh LC expansion capability and an energy-saving feature. Its suggested retail price (SRP) in the United States is $1,389.
 Apple Macintosh LC III
 A fast, versatile and affordable slim-line computer, the new Macintosh LC III delivers increased performance and new features that improve upon Apple's best-selling Macintosh LC II. The LC III provides nearly twice the performance of the LC II. The U.S. SRP of the base configuration of the LC III is $1,349.
 Apple Macintosh Centris Line
 The new Macintosh Centris line includes midrange personal computers that offer fast performance, flexibility, and expandability to mainstream business and professional users. It includes two new systems -- the Macintosh Centris 610 and Macintosh Centris 650 -- that feature the high-performance Motorola 68040 microprocessor at lower price points. The base configuration of the Macintosh Centris 610 has a U.S. SRP of $1,859. The Macintosh Centris 650 has a U.S. SRP of $2,699.
 Apple Macintosh Quadra 800
 The newest member of its high-performance line of computers, the Macintosh Quadra 800 becomes Apple's most affordable Quadra ever. It features a new mini-tower desktop or deskside design and delivers more than a 30 percent increase in performance over the current entry-level Quadra system. The base configuration of the Macintosh Quadra 800 has a U.S. SRP of $4,679.
 Apple Macintosh PowerBook 165c
 The PowerBook 165c combines high performance and a sleek ergonomic design with an innovative passive matrix display that provides the sophisticated color computing capabilities users expect from a Macintosh. The PowerBook 165c shares the distinctive, all-in-one design of the PowerBook 145, 160 and 180. Its base configuration has a U.S. SRP of $3,399.
 Apple LaserWriter Select Laser Printers
 This new midrange laser printer line features the LaserWriter Select 300 and the LaserWriter Select 310. The line brings a new level of price and performance to customers seeking professional quality printing and advanced features such as Apple PhotoGrade and FinePrint, and Adobe PostScript imaging technologies. The printers are designed to provide high-quality printing, convenient paper handling, and greater affordability. The LaserWriter Select 300 has a U.S. SRP of $819 and the LaserWriter Select 310 has a U.S. SRP of $1,079.
 Apple LaserWriter 600 and Macintosh Duo System Upgrades
 Apple also announced today that it is upgrading the standard configuration of the Apple LaserWriter Pro 600 to include 8MB of RAM. This move makes 600 dot-per-inch (dpi) resolution and Apple's PhotoGrade technology standard, built-in features of the printer. At its introduction on Jan. 6, 1993, the Apple LaserWriter Pro 600 shipped with 4MB of RAM on the controller board, and was bundled with another 4MB of RAM as a special introductory offer.
 Apple has also added two new configurations to its award-winning Apple Macintosh Duo System. These include a new PowerBook Duo 230 with an internal PowerBook Express Modem, and a new Macintosh Duo Dock equipped with a 230MB internal hard disk drive and math coprocessor and, in the United States and Canada, file reconciliation software. The new PowerBook Duo 230 model has a U.S. SRP of $3,219. The new Duo Dock has a U.S. SRP of $1,975.
 Pricing and Availability
 All of the new products will be offered worldwide through Apple authorized resellers. The Macintosh Color Classic will also be offered through the Apple Catalog in the United States. Product configurations, pricing and availability may vary worldwide. Suggested retail prices, configurations, and availability in the United States are as follows:
 Configuration U.S. SRP Availability
 Macintosh Color Classic
 Macintosh Color Classic 4MB/80HD, Keyboard $1,389 Immediate
 Macintosh LC III
 Macintosh LC III, 4MB/80HD, Keyboard $1,349 Immediate
 Macintosh LC III, 4MB/160HD, Keyboard $1,499 Immediate
 Macintosh Centris Line
 Macintosh Centris 610 68LC040, 4MB/80HD $1,859 Immediate
 Macintosh Centris 610 68LC040, 4MB/80HD,
 Ethernet $1,969 Immediate
 Macintosh Centris 610 68LC040, 8MB/230HD,
 Ethernet $2,519 Immediate
 Macintosh Centris 610 68LC040, 8MB/230HD,
 CD, Ethernet,1MB VRAM $2,899 Immediate
 Macintosh Centris 650 68LC040, 4MB/80HD $2,699 Immediate
 Macintosh Centris 650 8MB/80HD, Ethernet $3,189 Immediate
 Macintosh Centris 650 8MB/230HD, Ethernet $3,559 Immediate
 Macintosh Centris 650 8MB/230HD, CD, Ethernet,
 1MB VRAM $3,939 Immediate
 Macintosh Centris 650 8MB/500HD, Ethernet,
 1MB VRAM $4,379 Immediate
 Macintosh Quadra 800
 Macintosh Quadra 800, 8MB/230HD, Ethernet $4,679 Immediate
 Macintosh Quadra 800, 8MB/500HD, Ethernet $5,429 Immediate
 Macintosh Quadra 800, 8MB/500HD, CD, Ethernet,
 1MB VRAM $5,829 Immediate
 Macintosh Quadra 800, 8MB/1000HD, Ethernet,
 1MB VRAM $6,399 Immediate
 Macintosh PowerBook 165c
 Macintosh PowerBook 165c 4MB/80HD $3,399 Immediate
 Macintosh PowerBook 165c 4MB/120HD $3,759 Immediate
 (Apple expects availability to be limited during initial stages of
 manufacturing.)
 Macintosh PowerBook Duo System
 Macintosh PowerBook Duo 230 4MB/120HD
 w/Express Modem $3,219 Immediate
 Macintosh Duo Dock w/230HD $1,975 Immediate
 (Apple expects availability to be limited during initial stages of
 manufacturing.)
 LaserWriter Printers
 LaserWriter Select 300 $819 Immediate
 LaserWriter Select 310 $1079 March
 LaserWriter Pro 600 w/ 8MB of RAM $2,099 Immediate
 Headquartered in Cupertino, Calif., Apple Computer Inc. develops, manufactures and markets personal computer systems for use in business, education, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple has redefined computing to mean empowerment of the individual. Apple's Macintosh computers and LaserWriter printers have been ranked highest in user satisfaction among business users in recent studies by J.D. Power and Associates. Apple seeks through technology to provide people with easy and affordable access to information and computing power.
 NOTE: Apple, the Apple logo, Macintosh, and LaserWriter are registered trademarks; and PowerBook, PowerBook Duo, Macintosh Duo, Macintosh Quadra, Macintosh Centris, FinePrint, and PhotoGrade are trademarks of Apple Computer, Inc. Classic is a registered trademark used under license by Apple Computer, Inc. PostScript is a trademark of Adobe Systems Incorporated, which may be registered in certain jurisdictions.
 -0- 2/9/93
 /CONTACT: Betty Taylor, 408-974-3983, or Kate Paisley, 408-974-5453, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ004 -- 4389 02/09/93 03:02 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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