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APPARELVISION PREMIERS SATELLITE NETWORK DEDICATED TO APPAREL INDUSTRY; DESIGNED TO REVOLUTIONIZE BUYING IN THE RETAIL INDUSTRY

APPARELVISION PREMIERS SATELLITE NETWORK DEDICATED TO APPAREL INDUSTRY;
 DESIGNED TO REVOLUTIONIZE BUYING IN THE RETAIL INDUSTRY
 ATLANTA, Sept. 16 /PRNewswire/ -- ApparelVision(R) announced today at the Bobbin Show in Atlanta the launch of its satellite TV network created specifically for the apparel and retail industry. Due to cost efficiencies and convenience made possible through this network, ApparelVision expects to alter forever the way business is conducted in the retail industry. Using modern satellite technology, ApparelVision will significantly collapse the merchandising cycle, cutting weeks to days and sometimes even hours in the buying and selling process.
 Company founders, Gerald Smith, Gene Grounds and Bill Schramm, recognized innovators in the apparel business, introduced ApparelVision as an exclusive way for manufacturers and retailers to conduct marketing, sales and commercial transactions via video and EDI technology.
 Beginning in the first half of 1993, manufacturers will use ApparelVision to sell their product lines to all their customers simultaneously. Retailers can then plan, buy and sell without leaving the store. All of this will be made possible through applications of the latest satellite and video technology.
 Designed to bring buyers and sellers together five days a week, 52 weeks a year, ApparelVision presents an easier and more efficient way to shop for apparel over scrambled satellite video channels. Manufacturers pay for production and broadcasts, while retailers pay only a nominal subscription fee and monthly rental of the receiving equipment. Net results are speed and clarity of communications and elimination of unnecessary sample and travel costs.
 ApparelVision produces the broadcasts for the manufacturer at Dallas, New York City and Los Angeles production facilities. The retailer views the broadcast through a local satellite downlink and records any selected program on a VCR. Product images may be stored and retrieved on a VCR or a personal computer and the retailer may produce a vibrant hard-copy print. Orders can be placed with the manufacturer by FAX, phone, mail or EDI.
 "We see ApparelVision as the future of apparel marketing," said Gene Grounds, president and director of sales and marketing of ApparelVision. "The time has come to use advanced technology to break through today's conventional slow and costly methods of product marketing. We believe ApparelVision will be the fast and economical solution for both suppliers and buyers in the 1990s and into the next century."
 Importantly, ApparelVision is discussing a strategic alliance with the recently announced Advanced Retail Communications (ARC), a new business venture between JCPenney, GTE Spacenet and Capital Cities/ABC. ApparelVision will be a premier service provider for ARC, offering video services for retail suppliers and buyers via ARC as well as by other satellite delivery systems.
 Additionally, ApparelVision is discussing a strategic alliance with Fairchild Publications, publishers of WWD, DNR, Children's Business and numerous other publications to provide a news and events channel for the retail industry.
 Other Services
 ApparelVision's services don't stop with the buyer-seller connection.
 There are other applications which ApparelVision will provide. These include training programs for retail associates and consumer product research for product developments.
 ApparelVision will also expand to international markets which include Mexico, Canada, Latin America and eventually Europe. This will open up export opportunities for American products.
 Apparel Marketing is the first venture of ApparelVision. A number of other potential retail industries have been identified as prospects for dedicated networks and are in research and/or development. These include sporting goods, home furnishings, furniture, consumer electronics, hobby crafts and toys.
 -0- 9/16/92
 /CONTACT: Cynthia Pharr or Enid Stepner of Tracy-Locke/Pharr Public Relations, 214-855-2000, for ApparelVision/ CO: ApparelVision ST: IN: REA TLS SU: PDT


TS -- NY029 -- 0043 09/16/92 11:00 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Sep 16, 1992
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