AOL and GMC -- Along with Time Warner Global Media Group -- Partner on Three Lifestyle Video Series.
Series to Showcase GMC Vehicle Integration into Content
DULLES, Va. -- AOL and Time Warner Global Media Group have joined forces with GMC to launch three new video programming series on AOL, featuring cooking, home entertaining and home improvement workshops with leading lifestyle experts. The series includes "Cooking with Tyler Florence," "Home Entertaining with Michele and Gia" and "Home Improvement with Eric Stromer." All three programs debut today on AOL's Living Channel (http://living.aol.com).
Available free and on demand, the three series will offer AOL visitors a total of 78 unique three- to five-minute online video episodes. And each video will be distilled into smaller, more portable components, including step-by-step photo galleries, audio podcasts, printable instructions, and send-to-phone capabilities.
In addition, the series will include 20 custom, sidebar GMC-branded "Trade Secrets" videos, spotlighting quick tips from these experts. The "Trade Secrets" segments echo GMC's "Professional Grade" branding campaign, aligning professional tricks and insights from lifestyle gurus with the company's message.
Under the GMC partnership, each of the series will incorporate one of the company's vehicles in action, including the GMC Yukon in 'Cooking with Tyler Florence' segments, the GMC Acadia in 'Home Entertaining' and the GMC Sierra in the 'Home Improvement' segments. In addition, GMC commercials will be shown as pre-roll during half of the shows' streams, and the company will command a significant portion of the program homepages' banner ads.
"Partnering with AOL provides us with the perfect opportunity to interact with our target consumer in a new way through innovative programming at an interactive level," said Mary Kubitskey, GMC advertising manager. "And, these series enable us to showcase our GMC vehicles as the secret ingredient for cookouts and parties, as well as a handy tool for transporting home improvement supplies."
"We are proud to align with GMC and our celebrity talent to add new content to the AOL Living programming area," said Kathy Kayse, Executive Vice President, Sales/Partnership Alliances, AOL. "These series are designed to actively engage AOL's core audience - while delivering the ideal platform for GMC to reach targeted consumers."
Highlights for each AOL/GMC broadband series include:
'Cooking with Tyler Florence'
Starring celebrity chef Tyler Florence, author of the cookbook Tyler's Ultimate, AOL's 'Cooking with Tyler Florence' series (http://cooking.aol.com/tyler-florence) invites both gourmands and cooking novices to follow along from their computers as Tyler demonstrates in step-by-step fashion how to prepare his AOL-exclusive recipes such as Pomegranate Rosemary Roasted Turkey. To complete the meal, Internet users will also find Tyler's suggested side dishes such as Creamy Horseradish Mashed Potatoes and dessert recipes like Pumpkin Flan to accompany each main course.
In addition to accessing regularly updated how-to cooking videos and easy-to-print recipes, visitors to the 'Cooking with Tyler Florence' site can also read Tyler's blog entries and consult AOL Food's Weekly Menu Planner for additional recipe ideas. Through AOL UnCut Video, cooking enthusiasts can even upload videos of themselves preparing signature dishes from their home kitchens.
'Home Entertaining with Michele and Gia'
Dynamic duo Michele Adams and Gia Russo, also known as The MiGi Girls from their Fine Living Network show The Art of the Party and their multiple lifestyle books, such as At Home with Friends, bring their entertaining expertise online to help Internet users plan and throw the ultimate party that will delight guests. With their new AOL show (http://stylelist.com/home-entertaining), Michele and Gia illustrate different party themes ranging from Halloween and tree trimming holiday ideas to Super Bowl soirees and baby showers. Accompanying each party theme segment are brief 'Trade Secret' videos where the duo share such tips as choosing the perfect centerpiece or personalizing invitations and decorations.
'Home Improvement with Eric Stromer'
In the new 'Home Improvement' video series, handyman Eric Stromer, host of HGTV's Over Your Head and author of the book Do-It-Yourself Family, helps viewers conquer their fears and tackle those home repair projects themselves. Rather than hire an expensive contractor or repairman, Internet users can tune into Eric's video segments, available on AOL (http://diy.aol.com/home-improvement) for indoor projects like replacing old floors, hanging wallpaper and refinishing furniture, as well as outdoor projects like eco friendly landscaping. In Eric's 'Trade Secrets' videos he addresses commonly asked questions such as how to sandpaper and or common home repairs like caulking a sink or shower.
GMC is a division of General Motors Corp. The division markets the Acadia crossover SUV, Sierra full-size pickup, Yukon family of full-size SUVs, Envoy mid-size utility, Canyon mid-size pickup and Savana full-size van. GMC's lineup of Professional Grade trucks delivers outstanding capabilities that exceed customers' expectations with unique features and design elements. More information on GMC and its products can be found at www.gmc.com.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs the country's largest Internet access business, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.
About Time Warner Global Media Group
A catalyst for collaboration across the company, the Global Media Group creates idea-driven programs for leading marketing partners by capitalizing on Time Warner's wealth of content, media platforms, consumer relationships and marketing infrastructure worldwide.
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|Date:||Jan 23, 2007|
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