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AOL Music Launches New Video Music Show Called "The DL".

Hosted by Sara Schaefer; "The DL" Offers a New Take on All Things Music from News to Artist Interviews to Video Premieres

NEW YORK -- AOL Music, ( a premiere online music destination, today announced the launch of The DL, a signature web program offering a true mix of pop culture, music, news and blogosphere commentary. Hosted by standup comic Sara Schaefer, the new video program is part variety show, part blog and all web experience. It offers a unique new take on artist news, exclusive interviews, video premieres, and more.

With its groundbreaking user experience and in-the-know sensibility, The DL brings street cred to the mainstream and offers something for every music fan. Sara Schaefer is a regular performer at the Upright Citizens Brigade Theatre in New York City. An unrepentant pop-culture omnivore who is charming, witty, entertaining and brutally honest, Sara has a razor sharp comedic delivery that is perfectly suited to the Internet. With her unique blend of indie-girl trustworthiness and unabashed passion for pop, Schaefer comfortably plays on all sides of the taste fence.

"The DL - which is the first video music show of its kind - has been a long time in the making," says Mike Rich, newly named Vice President and General Manager of AOL Music. "We are confident that Sara's sharp and intelligent humor, as well as her pop-culture obsession combined with the show's interactivity will make for an instant hit among all music fans."

Every Thursday, The DL ( will bring pop culture junkies an inside look into artists ranging from Diddy to Regina Spektor to My Chemical Romance -- as well as commentary from Sara, bloggers and industry experts.

About AOL Music

AOL Music ( is a leading online destination for music, reaching millions of music fans a month* through a rich array of programming, products and services that make it easy to discover, experience, listen to and buy music online.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs the country's largest Internet access business, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at
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Publication:Business Wire
Date:Oct 26, 2006
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