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ANTHURIUM? GERBERA? DELPHINIUM? ORDERING FLOWERS WITHOUT A BOTANY DEGREE

 ANTHURIUM? GERBERA? DELPHINIUM?
 ORDERING FLOWERS WITHOUT A BOTANY DEGREE
 ALEXANDRIA, Va., Oct. 14 /PRNewswire/ -- Every day, there's a customer who picks up the phone, calls a florist ... and gets completely tongue tied. It's not due to a phobia of phones, flowers or florists -- it's a communications barrier. Most consumers aren't familiar with the names of the wide range of flowers available.
 By following some simple tips, consumers can order flowers with confidence and without surprises. The American Floral Marketing Council (AFMC), an industry promotion board dedicated to reminding consumers about the role of flowers in our everyday lives, offers some advice.
 "Florists make things easy. We take phone orders. We make each arrangement individually. We deliver. And we know that we're usually delivering more than flowers -- we're delivering feelings. So we want the flowers to be just what you wanted," said Charles F. Kremp 3rd, florist and AFMC chairman.
 Two Dramatics and One Traditional, Please
 One arrangement is for a grandmother who loves gardening; the other is a centerpiece for an elegant dinner party. How to communicate the difference? Use these tips when working with your florist:
 -- When ordering floral gifts, describe the recipient's personality type -- romantic, artistic, outdoorsy, traditional, dramatic, for example. The florist can match the arrangement with the personality -- and the recipient will really respond to the gift.
 -- If the flowers are for interiors or entertaining, describe where the arrangement will be placed. An arrangement for a mantel will be different from a centerpiece. Consider giving the florist your own vase or container.
 -- When giving flowers or ordering them for yourself, ask for specific colors or color themes: pastels, bright and bold, all white, etc.
 Back to Basics
 When ordering flowers, keep basic information handy: the name, full address and phone number of the recipient; the delivery date; your message; and payment information.
 If you want a certain type of flower or plant, contact the florist a few days ahead of time.
 -0- 10/14/92
 /NOTE: To localize the story, call the florists in your area and ask them to:
 -- Describe their most unusual delivery or floral request;
 -- Design different arrangements that match different personalities: dramatic, outdoorsy, traditional, artistic, romantic;
 -- Discuss local trends in wedding flowers./
 /CONTACT: Jenifer Shockley or Jennifer Guterl for the American Floral Marketing Council, 202-466-7590/ CO: American Floral Marketing Council ST: Virginia IN: SU:


DC -- DCFNS1 -- 9683 10/14/92 08:41 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Oct 14, 1992
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