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ANNOUNCING THE RELEASE OF 'NIGHTMARE - THE VIDEO BOARD GAME,' LARGEST- GROSSING ENTERTAINMENT EXPORT FROM DOWN UNDER SINCE 'CROCODILE DUNDEE'

ANNOUNCING THE RELEASE OF 'NIGHTMARE - THE VIDEO BOARD GAME,' LARGEST- GROSSING ENTERTAINMENT EXPORT FROM DOWN UNDER SINCE 'CROCODILE DUNDEE'
 NEW YORK, May 14 /PRNewswire/ -- The biggest anticipated home entertainment property to hit the U.S. shores this spring is called "Nightmare - The Video Board Game." Chieftain, Inc., an independent toy and game company and the first marketers of Trivial Pursuit, are the North American manufacturers, marketers and distributors of the U.S. game industry's most talked-about new entry.
 Hailing from Australia, Nightmare - The Video Board Game is a product produced by Roadshow Entertainment (previously Roadshow Home Video), a film and video publishing and distribution unit of Australia's leading diversified entertainment company Village Roadshow Pty., Ltd. "Crocodile Dundee" films and video releases were a huge success and put Australia on the international entertainment map, but Roadshow plans to surpass with Nightmare.
 Roadshow Entertainment has been sweeping through four continents, taking Nightmare into unprecedented licensing arrangements worldwide. With entertainment marketing intelligence in place, Roadshow has built a family of expert game and toy companies to fill in the other half of the equation -- that is, to ensure distribution among key toy, game and gift retailers. In addition to the first license set with Chieftain for the Canadian and U.S. markets, Nightmare to date has been licensed in the following other territories: United Kingdom, France, Italy, South Africa, South and Central America, Mexico, Portugal, Spain, Holland and Belgium.
 Chieftain expects to ship 400,000 games in the United States by the end of the summer, with sales projections for all of 1992 at over one million games. On a worldwide level, Milt Barlow, managing director of Roadshow Entertainment, sees the growth of Nightmare and its sequel versions grossing $1 billion over the next five years.
 Since the video board game was first launched in Australia this past September, more than 100,000 units have been sold. In a market that traditionally sells 5,000 to 20,000 games as a first-year launch, Nightmare is considered Australia's most successful new game product ever. Chieftain enjoyed similar success in its North American debut, selling over 40,000 games in just three months in Toronto late last year.
 Nightmare's success can be attributed to the fact that it provides players with a bigger-than-board-game experience. Its unique concept hinges on the motivation inspired from the high quality interactive VHS video cassette, shot on 35 mm filmstock. Nightmare transcends all board games to being true home entertainment because it is pure uninterrupted fun, with no mind-boggling strategy involved.
 There is a future for the video board game through product line extensions that will be seen in the form of current character sequel versions. The sequels will each have a new star character come to life on screen and all the sequels will be rolled out by Chieftain similar to that of a major cult film. Nightmare II, featuring Baron Samedi as host, has been produced and will be launched later this year. In tandem, a hit dance song with the Baron has been created and existing plans are to produce a music video.
 The brains behind Nightmare are a film director and producer team, Brett Clements and Phillip Tanner, who are partners with a film production company of their own called A Couple 'A Cowboys, Pty., Ltd. They maintain creative control over all marketing and advertising of the game. They have created fabulous movie trailers, television commercials and in-store demonstration tapes including an assortment of display materials. Clements and Tanner are devoting the next year to creating and producing different language translations of Nightmare and sequel versions along with the necessary marketing and advertising footage.
 -0- 5/14/92
 /CONTACT: Martha Brown of Chieftain, 212-924-3247, or fax, 212-924-3458/ CO: Chieftain, Inc.; Village Roadshow Pty., Ltd. ST: New York IN: ENT SU: PDT


GK-LR -- NY040 -- 0320 05/14/92 14:30 EDT
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Date:May 14, 1992
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