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 ST. LOUIS, Sept. 24 /PRNewswire/ -- In a move to strengthen both its domestic and international capabilities, Anheuser-Busch Companies, Inc., has implemented organizational changes in brand marketing management and has announced three officer promotions.
 -- Stephen J. Burrows has been named executive vice president, Marketing for Anheuser-Busch International and also to the new position of vice president, International Marketing in the parent company, Anheuser-Busch Companies, Inc.
 -- Thomas R. Sharbaugh has been named vice president, Brand Management in Anheuser-Busch, Inc. In this position, he will direct domestic marketing efforts on behalf of all beer brands produced by Anheuser-Busch. Sharbaugh, previously vice president, Budweiser Brands, replaces Burrows in that job.
 -- August A. Busch IV has been named vice president, Budweiser Brands, and will direct all advertising and marketing activities for the industry-leading Budweiser brand family -- Budweiser, the world's most popular beer, Bud Light and Bud Dry Draft. Busch replaces Sharbaugh in that job.
 "These moves illustrate the depth of talent in our management team and our commitment to meet the new challenges of today's domestic and global business climate," said August A. Busch III, Anheuser-Busch companies chairman and president.
 Background: Stephen J. Burrows
 In his new position, Burrows is responsible for the worldwide coordination of all Anheuser-Busch beer advertising and marketing outside of the U.S. In addition, Burrows will also directly oversee major developments and strategy for Anheuser-Busch International's Americas region, including Canada, Mexico and Central and South America. In both areas, Burrows will report to Vice President and Group Executive Jack H. Purnell, the chairman and CEO of Anheuser-Busch International, Inc.
 Burrows, 40, has served as vice president, Brand Management for Anheuser-Busch, Inc. since January, 1991. Prior to assuming the brand management post, Burrows served for two years as vice president of Consumer Awareness & Education for Anheuser-Busch and was instrumental in creating that department. In that position, he directed the company's efforts to promote responsible drinking through the "Know When To Say When" advertising campaigns and a variety of national and regional alcohol awareness programs.
 Burrows joined Anheuser-Busch in 1979 and has held a number of sales and marketing management positions including Regional Sales Vice President for the Southwestern Region of the United States.
 "Steve's innovative management style will be a great benefit as we further develop our position in the international marketplace," Purnell said.
 A native of Albany, N.Y., Burrows holds a bachelor's degree in psychology and geography from the University of Wisconsin at Whitewater, and a master's degree in business administration from Lindenwood College in St. Charles, Mo.
 Anheuser-Busch International, Inc., the company's export, licensing, trading and marketing subsidiary, was formed in 1981 to explore and develop markets outside the United States. Budweiser is now brewed under license and contract brewing agreements in five countries and is exported to 40 more.
 Background: Thomas R. Sharbaugh
 Sharbaugh's expanded duties include the direction of each brand's national and regional advertising, sales promotion, merchandising, packaging, research and other beer brand marketing activities.
 Since 1981, Sharbaugh has guided the steady growth, expansion and success of the Budweiser brand family.
 Sharbaugh, 48, joined Anheuser-Busch, Inc., as Budweiser Group Product Manager and was later named Group Marketing Director/Budweiser Family. Reflecting the importance of the company's flagship brand family in the company's structure and Sharbaugh's contributions to its success, he was appointed to Vice President, Budweiser Brands in January, 1991.
 During his tenure with the Budweiser group, Sharbaugh directed the national introduction of Bud Light in 1982. Bud Light, the first extension of the Budweiser name since its introduction in 1876, is currently the third-best selling beer overall nationwide.
 "Tom's creativity and highly-focused management style will set the tone for our all of our beer brands as we continue to increase market share in the '90s," said Patrick T. Stokes, President, Anheuser-Busch, Inc. "In his expanded role, Tom will provide strong direction for all of our brands."
 Sharbaugh moved to the Budweiser brand group from his previous position as Vice President of Marketing for Busch Entertainment Corporation's theme parks, where he worked for three years. Prior to joining Anheuser-Busch, Sharbaugh held marketing management and product development positions with other companies including Procter & Gamble Co.
 A native of Middletown, Pa., Sharbaugh holds an M.B.A. in marketing from the Wharton School of the University of Pennsylvania and a bachelor's degree in journalism and advertising from Pennsylvania State University.
 Background: August A. Busch IV
 August Busch IV's tenure directing marketing for Budweiser is marked by innovations and evolution in advertising creative and strategy.
 Under his guidance, the brand's advertising has been noted for both its cutting-edge creativity and a broad range of campaigns. He expanded the brand's communications to include a wide variety of non-traditional creative messages, themes and the employment of technological production advances. His work has been applauded in the advertising industry for its effective use of real-life characters and "genuine" situations in addition to cut-through campaigns involving entertainment figures and humor.
 Busch, 28, previously served Anheuser-Busch, Inc., as Senior Brand Manager for Bud Dry Draft, which became the second beer brand ever to surpass 3 million barrels in its first year.
 In addition, Busch spearheaded the development of the DryBrew method of brewing, which resulted in the brewing formulas for both Michelob Dry, the nation's first dry beer, and Bud Dry Draft.
 He has been directly involved in many aspects of Anheuser-Busch beer brand marketing, production, distribution, advertising and sales promotion. Prior to his appointment as Bud Dry Draft Senior Brand Manager, Busch served as assistant to Michael J. Roarty, who now serves as Anheuser-Busch Companies, Inc., Executive Vice President, Corporate Marketing and Communications.
 Prior to his marketing experience, Busch served as assistant to Gerhardt Kraemer, then Vice President, Brewing; as a foreman in the St. Louis brewery; and as an apprentice brewer and member of Brewers and Maltsters Local 6.
 He holds a bachelor's degree in business from St. Louis University, and a brewmaster's degree from Versuchs and Lehranstalt fuer Brauerei (VLB), an international brewing institute in Berlin.
 -0- 9/24/92
 /CONTACT: Bill Stolberg, 314-982-1715, for Anheuser-Busch/
 (BUD) CO: Anheuser-Busch Companies, Inc. ST: Missouri IN: FOD SU: PER

LR -- NY055 -- 3183 09/24/92 14:21 EDT
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Date:Sep 24, 1992

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